This document provides a framework for developing a growth strategy by identifying key questions around understanding customers, opportunities, risks, growth potential, differentiators, and action steps to achieve non-linear growth. It prompts consideration of who the customer is, what value is provided to them, where they are located, potential untapped opportunities and risks, growth projections, reasons for hiring the company, positioning strategy, sources of significant future growth, unique strengths, and specific actions for accelerating growth.

1. Who is our customer?
What do they do?
Where are our
customers? How to spot
them?
Is there an untapped
opportunity lying?
What is our biggest
risk/threat while we do
this?
How much we can grow?
Numbers.
Why do they hire us?
How to position
ourselves?
From which country /
region significant
growth going to come?
What differentiates us? Action steps to grow
Growth Canvas How do we grow our unit/enterprise? Non-linear
growth.
Build your own growth using this framework