Blu-ray disc is the third generation optical disc format that can store 25-50GB of data, almost 6 times as much as DVDs. It uses a blue-violet laser with a wavelength of 405nm to read incredibly small pits only 0.15 microns in size. Developed by the Blu-ray Disc Association, Blu-ray discs offer high definition video playback, interactive menus, multiple layers for extended storage, and secure encryption to prevent piracy.