Blu-ray is a next-generation optical disc format that can store more data than DVDs. It uses a blue-violet laser with a shorter wavelength to achieve a smaller and more closely spaced pit size, allowing for 25GB on a single-layer disc versus DVD's 4.7GB. Blu-ray's smaller pit size and track pitch provide higher density and durability than DVDs. While critics argue it requires new machinery, Blu-ray is seen as the future standard format for high-definition video, eventually replacing DVDs.