Social media and online advocacy tactics are receiving a lot of buzz, and for good reason. But, it is crucial in our work to restore the Great Lakes that we move beyond the buzz to identify the right tactics to meet campaign goals. Come find out about best practices for online mobilizing, learn about useful online tools, identify online tactics that will support your work, and see how technology is being used by conference participants like you to magnify the impact of the 7th Annual Great Lakes Restoration Conference.
Presentation by Jennifer Janssen, Senior Online Advocacy and Outreach Coordinator at the National Wildlife Federation.
Best practices in online social media fundraisingDebra Askanase
This presentation outlines essential elements of a social media fundraising campaign and basic principles in play, and uses the Tweetsgiving 2009 fundraising case study.
Test online stakeholder interest, loyalty and relationships with an online engagement campaign. Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance to test whether you are crafting meaningful ties with your stakeholders. This presentation is geared for nonprofit organizations, but appropriate for all. It was presented as a workshop at the 2015 Nonprofit Technology Conference in Austin, Texas with Demetrio Cardona-Maguigad of LimeRed Studio.
This presentation breaks down the essential ingredients of preparation, design, execution and measurement of any online engagement campaign. It also includes a DIY checklist and worksheet for crafting your own online campaign.
Takeaways:
1. Tips for understanding when you are organizationally ready to launch an engagement campaign.
2. Organizational resources and assets needed to develop an engagement campaign.
3. Critical elements of successful online engagement campaigns.
4. A roadmap for developing your own engagement campaign.
Social media and websites for government meeting plannersCity of Waco
A presentation aimed at government meeting planners and other meeting planners, with fresh information about new cloud-based meeting planning software, mobile apps, and how to use social media to enhance your convention or event.
The deck was presented at the Tennessee Advanced School on Addiction, June 23, 2010. <a>Who & What Worksheet</a> <a>Where & How Worksheet</a> <a>Listening Template</a> and I blog <a>here</a>.
Best practices in online social media fundraisingDebra Askanase
This presentation outlines essential elements of a social media fundraising campaign and basic principles in play, and uses the Tweetsgiving 2009 fundraising case study.
Test online stakeholder interest, loyalty and relationships with an online engagement campaign. Online engagement campaigns are a test for both the organization and its fans, a learning moment, and a check/balance to test whether you are crafting meaningful ties with your stakeholders. This presentation is geared for nonprofit organizations, but appropriate for all. It was presented as a workshop at the 2015 Nonprofit Technology Conference in Austin, Texas with Demetrio Cardona-Maguigad of LimeRed Studio.
This presentation breaks down the essential ingredients of preparation, design, execution and measurement of any online engagement campaign. It also includes a DIY checklist and worksheet for crafting your own online campaign.
Takeaways:
1. Tips for understanding when you are organizationally ready to launch an engagement campaign.
2. Organizational resources and assets needed to develop an engagement campaign.
3. Critical elements of successful online engagement campaigns.
4. A roadmap for developing your own engagement campaign.
Social media and websites for government meeting plannersCity of Waco
A presentation aimed at government meeting planners and other meeting planners, with fresh information about new cloud-based meeting planning software, mobile apps, and how to use social media to enhance your convention or event.
The deck was presented at the Tennessee Advanced School on Addiction, June 23, 2010. <a>Who & What Worksheet</a> <a>Where & How Worksheet</a> <a>Listening Template</a> and I blog <a>here</a>.
Beyond Awareness: Making Social Media Work for Your CoalitionLaDonna Coy
For community coalitions to move beyond simple awareness raising strategies (push) it is critical that they work through developing a social media presence from which they can expand.
I had the pleasure to introduce this workshop and play host to three panelists, Emily Dieringer, Sara Mader and Annie Allen, each from a different Wisconsin Co. Public Health Dept. We've posted all our materials and resources at http://technologyinprevention.wikispaces.com/wspc2011
The following webinar was recorded and is available to view by clicking on the player below. In addition, you can download the presentation and audio podcast to your computer with the links under Download Files. All TechSoup Talks! webinars have been transcribed and have closed captions. Visit our complete list of archived TechSoup Talks! webinars.
Social Media 101 - Where to Get Started for Customer EngagementCheryl McKinnon
Workshop delivered by Cheryl McKinnon, Chief Marketing Officer for Nuxeo to the Waterloo Communitech Marketing Peer to Peer Group - October 27, 2009. A how-to-get-started session for marketers who want to start using social media as part of their marketing mix... but aren't sure how to get started.
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
In today’s fast-paced environment, it’s hard to keep up with tactics to reach the newsroom desk or blogger computer screen. In this workshop, we will discuss traditional and new media outlets and how to develop relationships with the media to build awareness of your organization.
This presentation was given 9/1/2010 to a number of staff at the City of San Jose Environmental Services Department. It is similar to previous presentations but does include a new section on Flickr, as well as some updates to other slides.
This workshop brings both the academic and public library perspectives to developing strategies for actively building relationships with your community. Learn techniques to listen to your community, to discover where they are, and to be introduced to community listening and engaging tools and techniques. Social media, technological outreach, skill development, and interpersonal techniques for engaging in effective and dynamic outreach are discussed, along with a variety of tools, techniques and tips for cementing relationships with customers and clients. This workshop is filled with ideas and tools for connecting your library to your community, in both physical and digital locations.
You've heard that social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? If you or others at your organization are asking these quest ions, this webinar is for you.
Kami Griffiths of TechSoup will interview Laura Quinn, Executive Director of Idealware. They’ve recently created the Social Media Decision Guide, in partnership with the New Organizing Institute, which walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research.
We will also hear from Tex Dworkin, Social Media Director at Global Exchange. She will share the story of how social media was introduced to he r nonprofit, and the steps and challenges that followed.
This webinar is ideal for nonprofits and libraries who are struggling to understand social media and if it’s worth the time invested in implementing, training and sustaining. Use this webinar to support your case fo r why you should or shouldn’t take the next step with social media.
Volunter Toronto Using Web 2.0 Tools to Manage Community Relationssettlementatwork
Social media is more than just a way to talk online.
It’s an opportunity to listen to your community, and inform the way you engage, mobilize and sustain supporters.
This workshop focused on how Social Media tools can help you in your efforts to:
recruit, organize and retain community members.
plan and market your events and programs.
Beyond Awareness: Making Social Media Work for Your CoalitionLaDonna Coy
For community coalitions to move beyond simple awareness raising strategies (push) it is critical that they work through developing a social media presence from which they can expand.
I had the pleasure to introduce this workshop and play host to three panelists, Emily Dieringer, Sara Mader and Annie Allen, each from a different Wisconsin Co. Public Health Dept. We've posted all our materials and resources at http://technologyinprevention.wikispaces.com/wspc2011
The following webinar was recorded and is available to view by clicking on the player below. In addition, you can download the presentation and audio podcast to your computer with the links under Download Files. All TechSoup Talks! webinars have been transcribed and have closed captions. Visit our complete list of archived TechSoup Talks! webinars.
Social Media 101 - Where to Get Started for Customer EngagementCheryl McKinnon
Workshop delivered by Cheryl McKinnon, Chief Marketing Officer for Nuxeo to the Waterloo Communitech Marketing Peer to Peer Group - October 27, 2009. A how-to-get-started session for marketers who want to start using social media as part of their marketing mix... but aren't sure how to get started.
Covering Facebook for beginners using real-world case studies drawn from the nonprofit sector demonstrating how Facebook can be used to build community, increase engagement, fundraise and much more.
In today’s fast-paced environment, it’s hard to keep up with tactics to reach the newsroom desk or blogger computer screen. In this workshop, we will discuss traditional and new media outlets and how to develop relationships with the media to build awareness of your organization.
This presentation was given 9/1/2010 to a number of staff at the City of San Jose Environmental Services Department. It is similar to previous presentations but does include a new section on Flickr, as well as some updates to other slides.
This workshop brings both the academic and public library perspectives to developing strategies for actively building relationships with your community. Learn techniques to listen to your community, to discover where they are, and to be introduced to community listening and engaging tools and techniques. Social media, technological outreach, skill development, and interpersonal techniques for engaging in effective and dynamic outreach are discussed, along with a variety of tools, techniques and tips for cementing relationships with customers and clients. This workshop is filled with ideas and tools for connecting your library to your community, in both physical and digital locations.
You've heard that social media can be useful to your organization… but how useful? For what? What tangible results are people seeing from it? If you or others at your organization are asking these quest ions, this webinar is for you.
Kami Griffiths of TechSoup will interview Laura Quinn, Executive Director of Idealware. They’ve recently created the Social Media Decision Guide, in partnership with the New Organizing Institute, which walks you through a step-by-step process to decide what social media channels make sense for your organization via a workbook, guide, and the results of more than six months of research.
We will also hear from Tex Dworkin, Social Media Director at Global Exchange. She will share the story of how social media was introduced to he r nonprofit, and the steps and challenges that followed.
This webinar is ideal for nonprofits and libraries who are struggling to understand social media and if it’s worth the time invested in implementing, training and sustaining. Use this webinar to support your case fo r why you should or shouldn’t take the next step with social media.
Volunter Toronto Using Web 2.0 Tools to Manage Community Relationssettlementatwork
Social media is more than just a way to talk online.
It’s an opportunity to listen to your community, and inform the way you engage, mobilize and sustain supporters.
This workshop focused on how Social Media tools can help you in your efforts to:
recruit, organize and retain community members.
plan and market your events and programs.
The GlobeMed Global Health Summit brings together university students from across the country for three days of intensive lectures and workshops with global health leaders to advance the movement for social justice and global health equity. See3's Communications Manager Elliot Greenberger will be leading a workshop called "Social Media for Global Health".
Elliot Greenberger led a session on social media for local students interested in global philanthropy and activism for the Chicago Global Donors Network.
Everyday you post status updates on Facebook, watch YouTube videos, and read your favorite blogs. But beyond personal entertainment, Facebook, YouTube, and blogs can become crucial tools that help you raise money and awareness for the global issue you care about most. In this session, we will cover the fundamentals of the web and show you how you can create a web strategy that actually works for your organization or cause. Using real world examples from organizations like Charity:Water and others, this session will give you the tools and framework necessary to creating a better world with online technology.
Social Pulpit: Barack Obama's Social Media ToolkitMonte Lutz
Presentation on grassroots and communications lessons that can be learned from Obama's social media program, as presented at the 2009 Public Affairs Council Grassroots Conference.
Impact Of Social Media On Meetings & EventsPhil Barrett
Presentation that was given at the 2008 Incentive Works conference at the Metro centre in Toronto. This is the largest meeting & event show.
Presentation was part of an education /learning series with focus on the impact of social media to the meetings & events space... with special emphasis on how this applies to the event planner
Kami Watson Huyse and Geoff Livingston's powerpoint on Integration Social Media into a larger marketing plan. Presented on April 22 at NewComm Forum 2008.
This workshop addresses how citizen advocacy is resulting in cleaner water in the Great Lakes by reducing combined sewer overflows and reducing pollution from Detroit’s sewage treatment plant. Participants will help develop stories and effective strategies to encourage support from the city, sewer agency, regulators, and political leaders. This presentation was given by Lyman Welch, Water Quality Program Director, Alliance for the Great Lakes.
Restoration experts from Ducks Unlimited, The Nature Conservancy, and the Lower Fox River/Green Bay Areas of Concern will discuss case studies of partnerships turning federal GLRI funding into successful on-the-ground habitat restoration projects that provide a variety of ecological and societal benefits that can be sustained well into the future. Featured case studies include successfully restoring coastal marsh for waterbirds and for northern pike, using watershed-based GIS planning tools to prioritize restoration projects, and the reestablishment of the Cat Island Chain of islands in lower Green Bay. This presentation was given by Nicole Van Helden, Director of Conservation-Green Bay Watershed, The Nature Conservancy.
Learn more about the stormwater impacts to public health, get engaged about the stormwater impacts to public health, get exposed to recent research documenting diarrhea-causing viruses in drinking water, and get imaginative about how to communicate the risks posed by waterborne disease to the public and policymakers. View a dynamic diorama that dramatizes the perfect storm that results when our aging underground infrastructure meets climate change. This presentation was given by Michael Timm, Science Communications Specialist, Center for Water Policy, University of Wisconsin-
Milwaukee School of Freshwater Sciences.
The speakers on the panel will provide different perspectives on how ballast water regulation and technology has created the current state of invasive species in the Great Lakes. This workshop will also enable participants to understand the regulatory challenges facing ballast water today while fully appreciating the current state of technology that is rising to the challenge of invaders. This presentation was given by Susan Sylvester, Water Quality Bureau Director, Wisconsin Department of Environmental Quality.
Andrew Struck, director of the Ozaukee County Planning and Parks Department, will lead an interactive presentation on the department’s fish passage program, which actively reconnects existing, high quality fish and wildlife habitat throughout the Milwaukee River Watershed and direct drainage to Lake Michigan. The workshop presenters will discuss concepts of aquatic connectivity, provide a comprehensive overview of a multi-million dollar watershed-wide approach to aquatic connectivity, and engage the audience in designing for options for fish passage using successful completed projects as case-studies. This presentation was given by Andrew Struck, Director, Ozaukee County Planning and Parks Department.
The speakers on the panel will provide different perspectives on how ballast water regulation and technology has created the current state of invasive species in the Great Lakes. This workshop will also enable participants to understand the regulatory challenges facing ballast water today while fully appreciating the current state of technology that is rising to the challenge of invaders. This presentation was given by J. Rudi Strickler, Professor and Researcher, University of Wisconsin-Milwaukee.
Restoration experts from Ducks Unlimited, The Nature Conservancy, and the Lower Fox River/Green Bay Areas of Concern will discuss case studies of partnerships turning federal GLRI funding into successful on-the-ground habitat restoration projects that provide a variety of ecological and societal benefits that can be sustained well into the future. Featured case studies include successfully restoring coastal marsh for waterbirds and for northern pike, using watershed-based GIS planning tools to prioritize restoration projects, and the reestablishment of the Cat Island Chain of islands in lower Green Bay. This presentation was given by Janet Smith, Chair of the Biota and Habitat Work Group of the Science and Technical Advisory Committee for the Lower Fox River/Green Bay Area of Concern, Retired U.S. Fish and Wildlife Service.
Learn about comprehensive restoration and remediation efforts conducted to address impairments in the Sheboygan River Area of Concern. Successful planning, coordination and implementation of several large-scale contaminated sediment dredging and habitat restoration projects will be discussed. Participants will gain insight into effective stakeholder partnerships, and a multi-layered, collaborative education, information and outreach campaign. This presentation was given by Thomas R. Sear, PE, CFM, Water Resource Practice Leader, Short Elliot Hendrickson, Inc.
We present a case study of how Racine, Wis., a coastal city, is using its formerly industrial riverfront as a lynchpin for an ambitious revitalization project that marries the goals of economic redevelopment, environmental improvement, and bringing the public back to the water. This presentation was given by Helen Sarakinos, Policy Program Director, River Alliance of Wisconsin.
This workshop addresses how citizen advocacy is resulting in cleaner water in the Great Lakes by reducing combined sewer overflows and reducing pollution from Detroit’s sewage treatment plant. Participants will help develop stories and effective strategies to encourage support from the city, sewer agency, regulators, and political leaders. This power point was given by Katie Rousseau, Associate Director, American Rivers.
The Alliance for Water Stewardship Beta International Water Stewardship Standard provides a roadmap for companies and utilities to follow towards sustainable water use. Participants will learn about the Alliance, how the Standard can help transform water management, and how to help improve the Standard before it is finalized in 2014. This presentation was given by Ed Pinero, Chief Sustainability Officer, Veolia Water North America.
Wisconsin is the only Great Lakes state with statewide numeric water quality standards for phosphorus. In the Fox-Wolf basin, where phosphorus pollution is a major issue, there are projects underway to meet those standards through the innovative strategies of water quality trading and Wisconsin’s “adaptive management option” This workshop will illustrate each strategy through case studies and a discussion of their similarities and differences. This presentation was given by Victoria Pebbles, Program Director, Great Lakes Commission.
We use grassroots efforts to kill grass roots! This overview of the successes and challenges of establishing the Northeast Michigan Cooperative Weed Management Area (CWMA) will include topics like creating a scalable treatment program, working on public and private lands, prioritizing sites while including all landowners, and creating motivation to solve a problem that isn’t necessarily visible to often absent seasonal landowners. Ecologist Jennifer Muladore, who manages the Huron Pines Invasive Species Program and coordinates the Northeast Michigan CWMA, will lead group discussion and show visuals to help other invasive species program organizers boost their own program’s capacity for restoration success. This presentation was given by Jennifer Muladore, Ecologist, Huron Pines.
The speakers on the panel will provide different perspectives on how ballast water regulation and technology has created the current state of invasive species in the Great Lakes. This workshop will also enable participants to understand the regulatory challenges facing ballast water today while fully appreciating the current state of technology that is rising to the challenge of invaders. This presentation was given by Craig Middlebrook, Deputy Administrator, U.S. Saint Lawrence Seaway Development Corporation.
Emerging contaminants in the Great Lakes present a new threat to human and ecological health due to chal- lenges associated with tracking and understanding their impacts. The workshop presenters will discuss how large water and wastewater utilities approach the issue of emerging contaminants, highlight the challenges, and provide recommendations for future action. This presentation was given by Olga Lyandres, Research Manager, Alliance for the Great Lakes.
Lake Superior is experiencing record warm water temperatures, unprecedented beach closures, dramatic loss of ice cover, and severe weather events that have caused millions in damage to several communities. Learn how the Superior Watershed Partnership is accelerating climate adaptation planning and moving to implement projects that help address climate change and further Great Lakes restoration. This presentation was given by Carl Lindquist, Executive Director, Superior Watershed Partnership and Land Trust.
This workshop addresses how citizen advocacy is resulting in cleaner water in the Great Lakes by reducing combined sewer overflows and reducing pollution from Detroit’s sewage treatment plant. Participants will help develop stories and effective strategies to encourage support from the city, sewer agency, regulators, and political leaders. This slide show was given by Erma Leaphart-Gouch, Volunteer, Sierra Club.
A panel of experts from municipalities, agricultural interests, habitat and wildlife restoration implementers, and lake level scientists will focus on actions being taken in the Great Lakes region to combat climate change impacts. Join an interactive discussion with the panelists to discuss actions that must be taken to safeguard the health of the Great Lakes. This slide show was given by Melinda Koslow, Regional Program Manager, Safeguards Program, National Wildlife Federation.
Wisconsin is the only Great Lakes state with statewide numeric water quality standards for phosphorus. In the Fox-Wolf basin, where phosphorus pollution is a major issue, there are projects underway to meet those standards through the innovative strategies of water quality trading and Wisconsin’s “adaptive management option” This workshop will illustrate each strategy through case studies and a discussion of their similarities and differences. This presentation was given by Emily Jones, Water Program Assistant, Clean Wisconsin.
Community Stewardship for Great Lakes resources is crucial to the sustainability of restoration work. In a flood management project on the Kinnickinnic River watershed on Milwaukee’s diverse south side, success has been achieved through grassroots efforts that overcome cultural and linguistic barriers and meet community needs. This presentation was given by Iris Gonzalez, Community Engagement Specialist, Sixteenth Street Community Health Center.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
Using Online Tools for Effective Organizing
1. Using Online Tools for Effective Organizing Friday, October 149:00-10:20 a.m.Woodward Ballroom C Jennifer Janssen National Wildlife FederationOnline Advocacy and Outreach Senior Coordinator
7. Start With a Numeric Online Goal Cultivation Recruitment Petition volume Public comments Phone calls LTEs Event RSVPs Fundraising Image: Flickr / Nathan Forget
8. Navigate the Hype Use the right tools for the job People, not tools achieve campaign goals http://www.anewmorning.com/2009/01/30/how-to-create-your-own-flash-website-online/
9. Know Your Audience Do research Use messaging that is compelling—to your supporters Collect data
13. Audience Research Tools & Tactics Survey Surveymonkey.com Polldaddy.com Google forms Behavioral Data Email a/b tests Web stats Listening Google alerts/reader Addictomatic Search.twitter
14. Cultivation Tools & Tactics Home base Website Blog Online community site Offer “products” Information Access Make a difference Audience-centric Interactive Layered cake Keep it fresh Multi-channel marketing Web, emails, e-newsletter, social media, web ads, mobile, etc
15. Activation Tools & Tactics Online petition Call page LTE page or alert Event page or social site Donation page Target’s page
17. Marketing or DistributionTools & Tactics Email blast Action alert, e-news, invite Convio, Salsa, etc. BCCing Listserves Your webpage and blog Features on your webpages Social networking sites Facebook, Twitter, etc. Mobile Mobile Commons Web Ads Google, Facebook
18. Timing in Legislative Campaigns Bill Movement eNews story, blog post, social media Final Vote Phone bank Post-Vote Accountability Actionalert in email blast, social media Post-Vote (without accountability) eNewsstory, blog post No Bill eNewssStory, blog post, social media Public Comment Period Action alert
19. Great Lakes Restoration ConferenceMarketing and Distribution Live streaming Live blogging Images, interviews, responses, tweets Targeting decision-makers Expanded access Crowd sourcing #healthylakes Email content tohealthylakes@gmail.com
20. Develop an Online Plan 1 Campaign or organizational goal + 1 Online goal + 1 Audience + Realistic capacity + 1-3 online tactics & tools = A strong plan. Create a plan, share with your group, & report back. http://www.mamakatslosinit.com/2011/08/writing-prompts-82/
21. Spread the word! Wireless: Choose “Woodward Prefunction” and use passwordHOW11 Conference website: Conference.healthylakes.org Email us photos, comments, tweets or video & we will post online: healthylakes@gmail.com On Twitter? Use the hashtag:#healthylakes
Editor's Notes
Official presentation start slide.
-Online organizing or online advocacy-Using a variety of tools, tactics, and technologies offered by the internet (incl. mobile devices) to organize a community of individuals towards a common cause. -My perspective: Work on Great Lakes campaigns, offshore wind, hydrofracking, and our national climate change campaign. Am a member of NWF's Online Advocacy Team, which has members at our HQ, DC and regional offices. -Please feel free to speak up with comments, questions, and examples or learnings from campaigns you work on
-Social media is a new way to do old business. It is an umbrella term used for many many platforms or websites in which the content is generated by the users and shared with other users—hence it being "social."-New media is another term sometimes used, which refers more to any online media content. Unlike traditional media, "new media" is accessible anytime anywhere online, encourages participation and community formation around the media content.-Recently when presenting about social media, one of my colleagues said something that really resonates with me: "more than knowing how to use social media you need to know why."-In this presentation we will talk about when and why to use online advocacy strategically, and take a look at what advocacy and social media tools to use for various purposes.
-Reach: Online organizing provides rapid mass mobilization—the ability to quickly reach and engage hundreds, thousands or even millions. -Engagement – I get to educate and engage people by taking potentially wonky legislative campaigns and connecting them to their values.-Democracy in action: We are helping engaging Americans in the democratic process who might otherwise not be. Online advocacy is a low barrier way to get engaged.-Through online advocacy, I also help people become active in their communities by facilitating their move up the "engagement ladder", giving opportunities for passionate advocates take the next steps--beyond sending messages to decision-makers and submitting comments on rulemaking dockets--to making phone calls to legislators, submitting letters to the editor, and attending events in their community with local program staff or organizers.
Start With a NumericOnline Goal-Identify your long-term and short term campaign and organization's goals and set a numeric online goal to support your overall campaign goal. -Your numeric online goal may be measuring cultivation of existing supporters (numeric goal may be page views, e-newsletter story opens, FB shares, retweets, people participating in photo contest),recruitment of new supporters,public comments generated, petitions sentto decision-makers, phone calls to decision-makers, a number of RSVPs for an event, or fundraising dollars.
Navigate the Hype–when choosing online tools to meat your goal Watch out for developers’ promises of an impressive paint job or expensive tool. -Make sure that you have strong strategy with compelling content and opportunities for your supporters to be inspired and get engaged, then use the right tools for the job. -Your “Strategy” answers the question of, “how am I going to reach my campaign goal." The answer is not, “by using X tool”, instead, it is by helping "X number of people do X activity" because tools don’t achieve campaign goals, people do. People, not tools achieve campaign goals
Know Your Audience-Do research on your supporters—remember that they are human, they are busy, and they need to be compelled and inspired before they will use their valuable time to engage on your campaign. Don't work off of your assumptions about what they want, ask them and take note of what messages get better results when communicating with them.-This research can be as simple as sending a survey to your supporters, and remembering how your organization markets itself, so that you can stay true to your organization's core values and give supporters something they will not get from other organizations. -Find out what they like about your organization. What other organizations do they support, what activities do they do, how do they want to be contacted? - Then, use messaging that is compellingto your supporters. -Last, always collect data and keep testing messaging to find what works. Being audience driven also means being "data driven" to find out what messaging is most compelling to your supporters. Keep stats on what emails, types of asks, types of FB posts, tweets or event invites brings in the best results. What type of ask were you using? What type of messaging generated the best response?
Know your audience - National Wildlife Federation Example [screenshots of tar sands appeal test]-Example: At NWF Action Fund, we have overcome to a great extent a struggle between leading with messaging about legislation or the threat itself to leading with the story of specific wildlife (an individual if possible) that is at risk from the threat/legislation. -Earlier this year, we tested two fundraising appeals on tar sands against each other that showed in a big way what we have seen over and over. One had a picture of a tar sands processing plant—really terrible looking. It led with text saying how heartbreaking the disaster in the gulf is and that the government was reacting to that by considering a pipeline to go through America's heartland. The second had an image of a bird covered in oil, and led with the impact of oil on birds. The sentence above the photo simply said "tar sands oil is killing wildlife."-Which version do you think won? The second. It raised 2x as much money. 2x. -And that is not to say that one was 100% composed of compelling text about wildlife. After the compelling lead, both emails gave hard-hitting and clear information on the specific pipeline, our plan to stop it, and how our supporters could fight for wildlife by donating.
Online Strategy: Think long-term -Start simple with petition signing asks, and know that many people may just stay at that low-threshold action alert, or retweet, or posting on Facebook. But, some will take the next step if you provide additional opportunities to move up the ”ladder of engagement". Find these folks by taking notice of what activists take the most actions, or are most active on social media.-Timing. Help create a sense of urgency by making asks right before a real legislative or comment period deadline, or alternatively right after a vote when doing accountability. Make sure that if you looked at an appeal two years later, you could read it and understand why it mattered right then.-Balance asks with cultivation. This could mean sending a monthly newsletter with success stories, profiles of activists or staff working on the issue, and engaging asks such as sharing photo or their story.-Supporters must be continually cultivated, lists built and opportunities provided, even during lulls in your legislatively based campaigns. Think from the constituents' perspective to make sure you are not burning out your supporters, or forgetting about them between big campaign pushes. -Investment: Do you have staff resources to regularly cultivate your supporters online (not only the week before you need them to do something)? If you want your supporters to go to hearings, rallies or visits to members of Congress's offices, do you have staff who can meet with your supporters face-to-face or give them a phone call?
Online Tools & Tactics – Now, for you may have been waiting for—the social media and online advocacy tools and tactics that generate so much buzz, and perhaps some confusion as well.These tools can be used as you:-Research your audience-Cultivate ongoing relationships with supporters-Activate with opportunities to make a difference in your campaigns-Market & Distribute your engagement opportunities
Online Tools & Tactics: Audience Research Survey -Surveymonkey.com -Polldaddy.com -Google forms Behavioral data -Email a/b tests-Web statsListening - Stay tuned on what is being said about your issue or organization online by using one of these aggregators of your news hits. Respond when people are really excited, or complaining about your organization. -Google alerts and Google reader -Addictomatic -Search.twitter
Cultivation Tools & TacticsGive people a home base. It may be your organization or campaign's website, your organization's blog, or an online community site such as FacebookFan page (open to all and give analytics), FB group (smaller, invite only, no analytics), Care2, Change.org, etc. This is the one-stop-shop where you will offer your supporters "products” that solve a "problem" for your target audience. Provide information they cannot access anywhere else, or in a more accessible format; or give opportunitiesto make a difference (aka, advocacy actions, donating, attending events, spreading the word, etc). You can market products through multiple channels, which we will get to in a few slides. Consider user experience and make the site audience-centric. Make it interactive – give people something to DO. You only have 10 seconds to grab people's attention as they scan across the page, so think of your site like a layered cake, with the enticing opportunities on the top layer and the most detailed info in the deepest layer. And speaking of cakes, keep it fresh. Otherwise people will have no reason to come back and won't know how urgent your work is when deciding whether to give money.
Activation Tools & TacticsOnline petitions are for delivering a high volume of messages to decision-maker or public comment docket. Call pages provide a script and report back mechanismLTE page can be a how-to and example points on your webpage. An LTE alert is included in Convio, the provider of a larger more expensive online advocacy system.Event page can be on your website, or a host of other social sites such as Facebook (event page), Evite,Plancast, or Meetup.Target's page – Your target's page is sometimes the hub, when asking people to Tweet a decision-maker, post on their FB wall, or take an action on their page. The new “We the People” petition site by the Obama Admin. is an example.
Activate – Online PetitionsFree-Change.org–user generated petitions (individuals or organizations).-Care2 –user generated petitions (individuals or organizations).-Act.ly –twitter petitions CostConvio - Convio and Salsa provide user engagement pages including action alerts, surveys, registration pages, LTE alerts, call pages and basic web pages as well as a back-end database, email building and sending capabilities.Salsa – or Democracy in Action Care2 - both Care2 and Change.org charge for you to purchase the names of people who take an action you post. You can build your list by working with them to send one of your actions to people who may be interested and then you purchase (for $1.50-2.00 those names)Change.org
Online Tools & Tactics:Market & Distribute Email -BCCing -Listserves -Content Management Systems (Convio, Salsa)Your webpage and blogSocial networking sites -FB, Twitter, etcMobile -Mobile CommonsWeb Ads -Google, FB
Market & Distribute: Timing-Let’s take a moment to put the pieces together for how to use online advocacy in legislative campaigns. We talked about how to research, cultivate and activate your supporters and how to distribute these opportunities. But, when are the various opportunities most effective?-Here is a general outline of what tactic we tend to use at different points in a legislative campaign:Bill Movement - eNews Story, Blog Post, Social MediaFinal Vote - Phone BankPost-Vote Accountability - Action Alert, Social MediaPost-Vote (no accountability) - Email blast, eNews Story, Blog PostNo Bill - eNews Story, Blog Post, Social MediaPublic Comment Period - Action Alert
Official presentation end slide, as well as the ballroom slide.