1. PEOPLE MAGAZINE.
SOCIAL MEDIA MARKETING STRATEGY.
BY: ALAINA M. GALBRAITH.

2. BACKGROUND INFORMATION.

3. STRENGTHS. WEAKNESSES.
OPPORTUNITIES. THREATS.

4. CURRENT ONLINE STRATEGY.

5. RECOMMENDED ACTION.
FOR SOCIAL MEDIA.
BLOGS. TWITTER.FACEBOOK.

6. RECOMMENDED ACTION.
FOR ONLINE ADVERTISING.
SEARCHES. YOUTUBE.ADWORDS.

7. ARTICLE SUBMISSIONS.
DIGG. ADDTHIS.DELICIOUS.

8. ANALYTICS AND MONITORING.

9. BUDGET.

10. THANK YOU.