Originally presented at BEA, covers recommendations for metadata and content marketing to reach children and young adults. Includes BISAC, levelling, and discovery.

1. Leading Readers to Your Children’s and YA Content
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2. Leading Readers to Your Children’s and YA Content
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Explore ideas for reaching teachers, school librarians, and parents!
• New BISAC subject codes for YA
• Educational Taxonomy
• Book leveling
All for improved book discovery!

3. Leading Readers to Your Children’s and YA Content
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4. Leading Readers to Your Children’s and YA Content
Information resources:
• Book Information Study Group (BISG) Educational Taxonomy
www.bisg.org/educational-taxonomymetadata
• Book Information Study Group (BISG) Metadata Best Practices, Committees &
Working Groups www.bisg.org/metadata
• Bowker Metadata guidelines for title submission
www.bowker.com/tools-resources/title-submissions.html
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5. Leading Readers to Your Children’s and YA Content
Meet our participants:
Moderator:
• Ralph Coviello, Engagement Manager, Provider Relations, Bowker, a ProQuest
affiliate
Speakers:
• Nadine Topalian, VP Project Development & Analysis, Penguin Random House
• Ashley Andersen Zantop, Chief Content Officer, Capstone Publishers, myON
• Sarah Rohrbach, Director of Content, Unbound Concepts
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6. Leading Readers to Children’s &
Young Adult Content
May, 2016

7. Discoverability Review

8. CONTENT MARKETING
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9. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com
CONTENT MARKETING

10. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com
CONTENT MARKETING

11. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com
CONTENT MARKETING

12. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com
CONTENT MARKETING

13. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com
CONTENT MARKETING

14. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com
CONTENT MARKETING

15. FOCUSED METADATA
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16. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com
What characters do educators, parents and kids want to find?
PROPERTY & CHARACTERS

17. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com
Contributor Bios, Hometowns, etc
CONTRIBUTOR DATA

18. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com
Contributor Bios, Hometowns, etc
BISAC SUBJECT

19. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com
Reviewing full adoption of Educational Taxonomy within approximately 12 months
CC FEATURES & TEXT TYPES

20. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com
BISAC, DEWEY, GENRE, MARC
LEVERAGING RICH DATA

21. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com
to State and National Standards
CORRELATIONS

22. LEVELING
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23. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com
LEXILE, GRL, ATOS and more..
LEVELING

24. PEOPLE, PROCESS & SYSTEMS
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25. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com
Investment in People, Process & Systems
• Cultural shift
• Built a dedicated data team
• Conduct training and professional
development
• Moved to a continuous process
improvement model
• Workflow
• Systems and infrastructure
• Get in the conversation
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It’s not just the data that changes…

26. by Unbound Concepts

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What is the metadata that supports
k12?

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Teachers need a taxonomy that is fundamentally
different from typical metadata found in MARC
records or ONIX feeds - topics that they actually
use in the classroom.
It might not be what you think.

31. Reading level + educator expertise +
librarian recommendation
...has driven instruction and books
purchased

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What if teachers need to find a book
with more than one specific attribute?

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How can a teacher be sure a book
actually contains the attributes they
need?

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How can a teacher be sure a book
actually contains the attributes they
need?

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The anatomy of an artifact

37. The Artifact App is free to end-users and
educators, while services and subscriptions are
sold to publishers and distributors; publishers
can supply Unbound Concepts with content and
have Artifacts applied to improve its
discoverability and searchability, for example. If
all of their content is tagged with Artifacts,
publishers can use this as a product catalog or
as a social reach marketing tool, encouraging
users to add their own Artifact tags. - Outsell,
Inc.

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Make sure that your distributor exposes this new,
rich, live, artifact metadata through their
ecommerce portals so that important ideas about
your books contribute directly to increased sales.
How can you catalog the ideas in
books?

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40. Item Details

41. Unbound Concepts is one of those happy
examples of a company which solves more than
one pain point: it helps teachers find suitable
resources (for example, for older learners of
English as a second language for whom most
content at the right reading age level seems too
childish) while also helping content providers to
improve the discoverability of their content in ways
which haven’t been possible before. - Outsell Inc.