How to build and implement a lean content strategyScoop.it
70% of marketers don't have clarity on the efficiency of their content strategy. Why? Because content marketing requires the perfect execution of many time-consuming tasks that also require creativity, process management and many other skills.
To overcome these hurdles, Guillaume Decugis, our co-founder & CEO, shared with the TechSoup community the methodology we derived from collecting data from more than 3,000+ marketers. These actionable best practices will help you to not just create more and better content but also get more from the content you create and measure results.
These are the slides from his talk on August 24.
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
Custom Audiences: The Crown Jewel of Facebook Advertising - Tara West - Brigh...Headstream
See how Facebook Custom Audiences can take your social advertising to the next level. This presentation covers strategies and some tips and tricks for getting the most out of Facebook Custom Audiences. Originally presented by Tara West at BrightonSEO in Spetmber 2015.
How to build and implement a lean content strategyScoop.it
70% of marketers don't have clarity on the efficiency of their content strategy. Why? Because content marketing requires the perfect execution of many time-consuming tasks that also require creativity, process management and many other skills.
To overcome these hurdles, Guillaume Decugis, our co-founder & CEO, shared with the TechSoup community the methodology we derived from collecting data from more than 3,000+ marketers. These actionable best practices will help you to not just create more and better content but also get more from the content you create and measure results.
These are the slides from his talk on August 24.
The Most Misunderstood “Buzzword” of All Time: Content MarketingGhergich & Co.
We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
Custom Audiences: The Crown Jewel of Facebook Advertising - Tara West - Brigh...Headstream
See how Facebook Custom Audiences can take your social advertising to the next level. This presentation covers strategies and some tips and tricks for getting the most out of Facebook Custom Audiences. Originally presented by Tara West at BrightonSEO in Spetmber 2015.
600+ Advertising & Digital Marketing Tips by Industry ExpertsDemiScott
We have compiled a comprehensive list of advertising and digital marketing tips to help you make an effective marketing strategy. In this article, you will get actionable advice for 34 categories and marketing areas from the most outstanding marketers all the time. Please take note of all the tips, get organized, plan, and get to it!
Joe Pulizzi and 59 other content marketing thought leaders and practitioners offer their best content predictions for 2015. Take a look at predictions from Jay Baer, Michael Brenner, Lee Odden, Kristen Hicks, Pawan Deshpande, Dayna Rothman, Doug Kessler and so many others. Leave a comment with your own content prediction!
15 Tips for Compelling Company Updates on LinkedInLinkedIn Europe
LinkedIn has evolved into a platform for content marketing. With more than 259 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results
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Do you want to make your website rank on first page of Google?
If you often use Google search, you’ll found that the first page of Google search results was flooded by the big brands, top authority sites, and influencers...
...And you feel that getting your website to the top of Google seems like an impossible mission.
But the good news is...
...You can rank on the first page of Google as well..!
It’s all about SEO.
In this presentation, I'm going to show you the 40+ ways to significntly improve your site’s ranking on Google.
Follow these tactics to improve SEO and get your website to the top of Google search results.
Starting today..
Blow Up Your Promotion Strategy with Data-Driven Content With Roland Frasier!semrush_webinars
Finding enough topics to create content around is hard enough without worrying about how to promote them. But what if you could use competitive intelligence to solve both of these problems at the exact same time?
When you realize that looking deep into google SERPs is actually taking a snapshot of the consciousness of human society, you can start generating MOUNTAINS of insights into what people are looking for and what audiences have yet to be tapped into.
And Roland Frasier of Digital Marketer is just brilliant enough to show you how to tap into this fountain of organically rankable content inspiration.
Using tools like SEMrush and BuzzSumo, Roland will show you how to research Keywords and data to generate written content for your websites and landing pages. He’ll even back up his enormous claims with actionable data!
In this webinar on Tuesday, April 28th at 12:00EDT, you will learn:
How using data to generate topic ideas will lead to you never having writer’s block again
How you can combine content promotion and creation into a single, wildly functional step
Which of the four different data-driven content-creation strategies works for you and your site
Why everyone who creates content should be doing so with Competitive Intelligence.
Thanks to the generosity of Digital Marketer--one lucky attendee will be randomly selected to win a FREE iPad.
To help develop more strategies for your content marketing, Attendees will have access to a $1 monthly subscription to Digital Marketer. In addition, attendees will have access to a 30-Day FREE trial of SEMrush Guru, so they can immediately begin mining the data that drives this incredible content creation strategy.
How to Leverage Social Media to Promote Your BlogPost Planner
"Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads."
You’d be crazy not to take advantage of that. And yet, most people don't know where to begin.
If you want to learn how to:
--Drive traffic to your website
--Convert leads into sales, and
--Build awareness, engagement, and reach through content marketing and the power of social media...
Then you'll LOVE this slidedeck! Even better... you can watch the webinar on-demand here: https://www.youtube.com/watch?v=wkjJTL1105c&t=1s
Learn blogging best practices - subject headers that stand out, using words that get noticed, and more. You'll leave with a better understanding of how to get as much mileage out of your online words as possible.
Basics presented to the National Speakers Association New Orleans Chapter for non-technical tricks to perform keyword research, make the post of SEO plugins and a few suggestions to optimize your off-site factors
600+ Advertising & Digital Marketing Tips by Industry ExpertsDemiScott
We have compiled a comprehensive list of advertising and digital marketing tips to help you make an effective marketing strategy. In this article, you will get actionable advice for 34 categories and marketing areas from the most outstanding marketers all the time. Please take note of all the tips, get organized, plan, and get to it!
Joe Pulizzi and 59 other content marketing thought leaders and practitioners offer their best content predictions for 2015. Take a look at predictions from Jay Baer, Michael Brenner, Lee Odden, Kristen Hicks, Pawan Deshpande, Dayna Rothman, Doug Kessler and so many others. Leave a comment with your own content prediction!
15 Tips for Compelling Company Updates on LinkedInLinkedIn Europe
LinkedIn has evolved into a platform for content marketing. With more than 259 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results
Georgetown University Guest lecture on SEO and online marketingWO Strategies
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40+ ways to improve search ranking on googleTC Mastery
Do you want to make your website rank on first page of Google?
If you often use Google search, you’ll found that the first page of Google search results was flooded by the big brands, top authority sites, and influencers...
...And you feel that getting your website to the top of Google seems like an impossible mission.
But the good news is...
...You can rank on the first page of Google as well..!
It’s all about SEO.
In this presentation, I'm going to show you the 40+ ways to significntly improve your site’s ranking on Google.
Follow these tactics to improve SEO and get your website to the top of Google search results.
Starting today..
Blow Up Your Promotion Strategy with Data-Driven Content With Roland Frasier!semrush_webinars
Finding enough topics to create content around is hard enough without worrying about how to promote them. But what if you could use competitive intelligence to solve both of these problems at the exact same time?
When you realize that looking deep into google SERPs is actually taking a snapshot of the consciousness of human society, you can start generating MOUNTAINS of insights into what people are looking for and what audiences have yet to be tapped into.
And Roland Frasier of Digital Marketer is just brilliant enough to show you how to tap into this fountain of organically rankable content inspiration.
Using tools like SEMrush and BuzzSumo, Roland will show you how to research Keywords and data to generate written content for your websites and landing pages. He’ll even back up his enormous claims with actionable data!
In this webinar on Tuesday, April 28th at 12:00EDT, you will learn:
How using data to generate topic ideas will lead to you never having writer’s block again
How you can combine content promotion and creation into a single, wildly functional step
Which of the four different data-driven content-creation strategies works for you and your site
Why everyone who creates content should be doing so with Competitive Intelligence.
Thanks to the generosity of Digital Marketer--one lucky attendee will be randomly selected to win a FREE iPad.
To help develop more strategies for your content marketing, Attendees will have access to a $1 monthly subscription to Digital Marketer. In addition, attendees will have access to a 30-Day FREE trial of SEMrush Guru, so they can immediately begin mining the data that drives this incredible content creation strategy.
How to Leverage Social Media to Promote Your BlogPost Planner
"Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads."
You’d be crazy not to take advantage of that. And yet, most people don't know where to begin.
If you want to learn how to:
--Drive traffic to your website
--Convert leads into sales, and
--Build awareness, engagement, and reach through content marketing and the power of social media...
Then you'll LOVE this slidedeck! Even better... you can watch the webinar on-demand here: https://www.youtube.com/watch?v=wkjJTL1105c&t=1s
Learn blogging best practices - subject headers that stand out, using words that get noticed, and more. You'll leave with a better understanding of how to get as much mileage out of your online words as possible.
Basics presented to the National Speakers Association New Orleans Chapter for non-technical tricks to perform keyword research, make the post of SEO plugins and a few suggestions to optimize your off-site factors
Is web traffic passing your site by? Incorporate these must know tips for getting on the google map. Whether it's Google Keywords, Adwords...we've got you covered! Learn how to find keywords, sources for backlinks, and what really works for getting googled.
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
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https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
If you're an artist or creative who makes and sells products, then you probably are aware that marketing is impossible without great content. Learn various tips with regards to the importance of content marketing and how to do it effectively in order to gain more leads and conversions.
In this presentation you will go over:
- What is Content?
- What is Content Marketing?
- Why You Need Content Marketing
- Where to Start
- Promoting Your Content
- Tools to Help Develop Content
- Things You Can Do Today!
4-Step process to creating your own social media strategy for selling, including a look at specific ways to use popular social media sites to increase leads and sales.
So, you’ve got a WordPress site, and keep hearing that you need to do some social media marketing. You’re probably wonder why you need both social media and a website, and if you do need social media, how to take advantage of social media. I’m going to tell why you need social media, how to hook your WordPress site up to social networks using specific plugins, and a few social media tips to get you going.
(First presented at WordCamp Kansas City 2018)
Social Media and Digital Marketing for Local and Small Business:
In this seminar and workshop, we will help local and small busineses better utilize the amazing opportunities available in social media, email marketing, websites, online ads and much more.
These days, rising above the competition can be hard if the available tools are used poorly, incorrectly or if not used at all. Proper methods can streamline the process and garner real results of increased sales and visibility in search. Some of what we will cover:
-Choosing the right social networks
-Creating digital ads on Facebook and other social networks
-Email marketing best practices
-Is your Website the best it can be?
-Creating and maintaining content
-Mobile
And of course a complete open Q&A session!
Overview on Marketing: Inbound Marketing vs. Outbound Marketing. Presentation details the best methods to use for marketing to today's social, connected business community and consumer.
Attracting business from around the world using the internetGlobal Magnet
Learn about some of the key concepts and trends in digital marketing today, including how to use Google, Facebook, YouTube, Twitter, LinkedIN and some of the new ‘social media stars’ like Pinterest and many more to generate MORE business for YOUR business.
The workshop was aimed at SMEs wanting to learn more about the myriad of options online to acquire new customers and discover business opportunities both LOCALLY and GLOBALLY.
If you are serious about keeping your business competitive in the digital age, you could not afford to miss this presentation.
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2. Content marketing—the strategy of
creating and distributing content to a
targeted audience—is a much talked
about topic, however it can seem
overwhelming to an entrepreneur or
small business.
3. As a marketing strategy, It can be very
effective for your business because it
provides valuable information targeted to
your prospects' and customers' interests
and needs. It engages without including
a direct marketing message or selling,
thereby positioning the company as a
thought leader. But if you're worried that
this is just one more project you don't
have time for, fear not. There are some
great, free tools to help you succeed at
content marketing.
4. Of course, you'll first need to create a
strategy. Define your voice as well as
your goals. Will you be creating original
content, curating other people's content,
aggregating content, or some mix of the
three?
Are you looking to attract new
customers, engage deeper and sell more
to existing customers, or perhaps enter
an entirely new market?
5. Once you have all of the above
established, it's time to turn to these
readily accessible tools to get the most
out of your content.
Here is our Content Marketing Toolkit for
Small Business - originally printed in the
NY Enterprise Report
6. Editorial Calendar
Creating this will help you meet your
strategic goals and manage your content
marketing initiatives. Most of the work
here is on the conceptual side, not in the
implementation.
7. A simple Excel spreadsheet, online
calendar, or plug-in will make it easy to
keep a schedule. If you have a content
team, then a Google Docs or Google
Calendar can allow multi-user access.
EDITORIAL CALENDAR PLUGIN: If
your website uses WordPress, this plugin
gives you an overview of when your
content is scheduled to post.
www.wordpress.org/extend/plugins/edito
rial-calendar/
8. Keyword Research
If you identify and use the correct
keywords, your content is more likely to
show up online where your audience is
spending time, or searching on the topic.
Tools to help you with this include:
9. GOOGLE KEYWORD TOOL: Gives you
related terms, how competitive the term
is, and how many times the term is
searched for in a month. Results are
more comprehensive if you are signed
into your Google account.
https://adwords.google.com/KeywordPla
nner
10. GOOGLE AUTO-
COMPLETE/SUGGESTION:As you type
in the search box on Google, the auto-
complete offers searches that are similar
to yours based on searches others are
doing related to your term.
WIKIPEDIA: This online encyclopedia's
listings offer related terms and links on a
specific topic, which can provide
additional keyword suggestions.
www.wikipedia.com
11. Content Aggregators
Aggregators gather and deliver all the
content related to your topic or keyword
inputs, from whatever data feeds they
use as sources, and compile it in one
place.
12. ALLTOP: All the top stories and top
headlines on popular topics from around
the web. www.alltop.com
SCOOPIT: Aggregator of info on a topic
or keyword. It crawls the web for you
and aggregates content around a the
terms you input. It then allows you to
select the best content and easily publish
in a magazine format. www.scoop.it
13. What's Trending
A word, phrase, or topic is trending if it is
mentioned online and on social networks
multiple times. Trending topics become
popular either through a concerted effort
by users or because of an event that
prompts people to talk about one specific
topic.
14. Mentioning what's trending in your own
marketing will potentially give you more
exposure, but make sure it's relevant to
what you're selling. For example, a new
product release in your industry is a
great opportunity to create content and
capture some of the volume of social
mentions and searches on the trending
topic. Consider writing a product review,
a piece on what this
15. If you identify and use the correct
keywords, your content is more
likely to show up online where your
audience is spending time.
16. New product means for the industry, or a
positive personal anecdote related to the
product or its creators. It is typically best
to steer clear of political or gossipy
trends, unless you are in that niche, or
can find a way to create related content
that won't be offensive to your audience
and can be tied back to your company or
product in a way that makes sense.
17. WHAT'S TRENDING: What's hot in the
news, YouTube, and on Twitter.
www.whatstrending.com
GOOGLE TRENDS: Identifies the hottest
searches on the internet.
www.google.com/trends
18. Monitoring
This is a recommended strategy to find
mentions of your brand, your name, a
product name, and news about a
competitor in the press and online. You
can also use it to find content on your
keywords.
GOOGLE ALERTS: Monitor the web for
interesting new content, delivered to
your inbox daily, based on your queries
(by keyword or topic).
www.google.com/alerts
19. TOPSY: Real-time search for the social
web. Searches content published on
Twitter and the web, sorted by relevance
or date, and sends to you daily via
emails. www.topsy.com
HOOTSUITE: This social media
dashboard monitors social media
presence and mentions, and also allows
you write and schedule posts that will be
dispatched to multiple social media
platforms. www.hootsuite.com
20. SUMALL: The only reporting tool that
can visualize your Twitter, Facebook,
Instagram, and YouTube accounts along
with any other service you use. Know
which of your tweets, posts, photos, or
videos get the most engagement in
seconds https://sumall.com/20ft
21. Clipping
Clipping is a great way to collect content
that is of interest for later use. This is
where an editorial calendar comes in
handy; when you know in advance what
topics you are going to be creating
content about, as well as when, you
naturally start to gather background info
when you find it. Here are some clipping
tools to help you with the process:
22. EVERNOTE: Multi-platform note-taking
application and bookmarking app.
www.evernote.com
PINTEREST: Online bulletin board for
collecting, organizing, and displaying
information and images.
www.pinterest.com
DIIGO: Social bookmarking, research,
and knowledge-sharing tool with multi-
user capabilities. www.diigo.com
23. Content Suggestion Tools
Content suggestion tools are great aids
while you are in the midst of blogging or
creating content online. They will suggest
related articles, videos, and keywords
based on what you are in the midst of
typing.
ZEMANTA: Suggests images, links, tags,
and related articles while you write your
blog post, and promotes your content.
Also available as a browser add-on.
www.zemanta.com
24. REVERB FOR CONTENT: Makes your
content even more relevant and
interesting. Offers all the features of
Zemanta as well as a built-in dictionary
and thesaurus. Add text or thumbnail
images.
www.wordpress.org/extend/plugins/relat
ed-content-by-wordnik/
25. Schedulers
Streamlining the content marketing
process is a must for busy business
owners and marketers. Scheduling tools
vary from a simple one like LaterBro for
managing one brand, to something more
robust for managing multiple brands and
social profiles, like HootSuite. Here are a
few tools that allow you to schedule
content in advance.
LATERBRO: Schedules Facebook and
Twitter updates. www.laterbro.com
26. TWEETDECK: Schedules tweets and
posts and connects you with your
contacts across Twitter, Facebook,
MySpace. www.tweetdeck.com
SOCIAL TOMORROW: Schedules
Facebook and Twitter posts.
www.socialtomorrow.com
HOOTSUITE: Helps you monitor and
manage multiple accounts and schedule
posts on Twitter, Facebook, LinkedIn,
Foursquare, Ping.fm, and WordPress
profiles. www.hootsuite.com
27. Mentioning what's trending in your
own marketing will potentially give
you more exposure, but make sure
it's relevant to what you're selling.
28. Jane Tabachnick is an award winning
digital Public Relations and marketing
strategist and mentor. She works with
savvy entrepreneurs and business
owners to help them create greater
visibility and buzz, which helps them
easily attract and close more of their
ideal customers. For More information
visit: www.janetabachnick.com