BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice and answer your questions.
To learn more about BlogWell, visit the event site here:
http://gaspedal.com/blogwell/
For $200, attendees spend the afternoon hearing case studies from companies like:
* Walmart
* The Home Depot
* Allstate
* H&R Block
* Mayo Clinic
* Sharpie
* Procter & Gamble
* UPS
* Cisco
* Kaiser Permanente
* US Coast Guard
* Graco
* Intel
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts.
In their BlogWell San Jose presentation, "Darwinism in Social Media," Tim and Ed cover how Wells Fargo is finding success amidst the quickly evolving world of social media.
BlogWell Bay Area Social Media Case Study: Intel, presented by Jennifer LashuaSocialMedia.org
In her BlogWell Bay Area presentation, Intel's Manager of Global Social Communities, Jennifer Lashua, shares how the brand used social to reach smart, technology-driven consumers by "celebrating smart."
She shares how Intel leveraged Twitter, Instagram, and other platforms to combine education and entertainment into a new consumer experience.
BlogWell Los Angeles Social Media Case Study: Raytheon, presented by Chris Ha...SocialMedia.org
In his BlogWell Los Angeles presentation, Raytheon's Managing Editor, Digital Content, Chris Hawley, explains how they built a news operation to cover the Farnborough Airshow in real time.
He goes into detail about the challenges, the strategy, and the lessons learned from using social media to cover the event publicly.
Watch the video of this presentation here: https://vimeo.com/57348238
5 ways to make big data small, presented by Sharon CrostSocialMedia.org
In her Brands-Only Summit presentation, Hitachi Data Systems' Global Online Marketing and Social Media Manager, Sharon Crost, explains how they're using social technology and "big data" pipes to gain insight into the buyer's aggregate online activity
She also shares how they leverage that information to nurture customers through an online journey.
BlogWell Dallas Social Media Case Study: RadioShack, presented by Cosmin GhiurauSocialMedia.org
In his BlogWell Dallas presentation, RadioShack's Director of Social Media Marketing, Cosmin Ghiurau, shares their Super Bowl 2014 strategy that resulted in a successful social media ad campaign.
He goes over their key learnings from the campaign and explains their seven-step approach to winning in the moment.
BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...SocialMedia.org
In her BlogWell Philadelphia presentation, "Lessons in B2B Community Building," SunGard Web Marketing Manager Leah Patterson shares how they are creating a community in a B2B environment.
BlogWell Chicago Social Media Case Study: Chevron, presented by Robert RainesSocialMedia.org
In his BlogWell case study, "Chevron Pulse Report: The State of Online Conversation About Energy Issues," Chevron's Manager of Corporate Interactive Communications, Robert Raines, shared how they are taking social media monitoring to the next level to build awareness of energy issues.
---
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
BlogWell Bay Area Social Media Case Study: Intel, presented by Jennifer LashuaSocialMedia.org
In her BlogWell Bay Area presentation, Intel's Manager of Global Social Communities, Jennifer Lashua, shares how the brand used social to reach smart, technology-driven consumers by "celebrating smart."
She shares how Intel leveraged Twitter, Instagram, and other platforms to combine education and entertainment into a new consumer experience.
BlogWell Los Angeles Social Media Case Study: Raytheon, presented by Chris Ha...SocialMedia.org
In his BlogWell Los Angeles presentation, Raytheon's Managing Editor, Digital Content, Chris Hawley, explains how they built a news operation to cover the Farnborough Airshow in real time.
He goes into detail about the challenges, the strategy, and the lessons learned from using social media to cover the event publicly.
Watch the video of this presentation here: https://vimeo.com/57348238
5 ways to make big data small, presented by Sharon CrostSocialMedia.org
In her Brands-Only Summit presentation, Hitachi Data Systems' Global Online Marketing and Social Media Manager, Sharon Crost, explains how they're using social technology and "big data" pipes to gain insight into the buyer's aggregate online activity
She also shares how they leverage that information to nurture customers through an online journey.
BlogWell Dallas Social Media Case Study: RadioShack, presented by Cosmin GhiurauSocialMedia.org
In his BlogWell Dallas presentation, RadioShack's Director of Social Media Marketing, Cosmin Ghiurau, shares their Super Bowl 2014 strategy that resulted in a successful social media ad campaign.
He goes over their key learnings from the campaign and explains their seven-step approach to winning in the moment.
BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...SocialMedia.org
In her BlogWell Philadelphia presentation, "Lessons in B2B Community Building," SunGard Web Marketing Manager Leah Patterson shares how they are creating a community in a B2B environment.
BlogWell Chicago Social Media Case Study: Chevron, presented by Robert RainesSocialMedia.org
In his BlogWell case study, "Chevron Pulse Report: The State of Online Conversation About Energy Issues," Chevron's Manager of Corporate Interactive Communications, Robert Raines, shared how they are taking social media monitoring to the next level to build awareness of energy issues.
---
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
BlogWell Atlanta Case Study: UPS, presented by Debbie Curtis-MagleySocialMedia.org
In her BlogWell presentation, UPS' Corporate Public Communications Manager, Debbie Curtis-Magley, shares their lessons from social media customer service.
BlogWell San Francisco Case Study: Sears Holdings Corporation, presented by J...SocialMedia.org
In her BlogWell presentation, Sears Holdings Corporation's DVP, Customer Analytics & Social Media, Jennifer Dominiquini, shares how they built and engaged their community.
BlogWell Los Angeles Social Media Case Study: Kaiser Permanente, presented by...SocialMedia.org
In his BlogWell Los Angeles presentation, Kaiser Permanente's Digital Media and Syndication Director, Vince Golla, shares how they launched and promoted their “Care Stories” video blog through social media channels.
He goes into detail about why they chose a video blog, how they got syndication, and how they continued to "feed the beast" once they created it.
Watch the video of this presentation here: https://vimeo.com/57345349
BlogWell Atlanta Social Media Case Study: UPS, presented by Debbie Curtis-MagleySocialMedia.org
In her BlogWell Atlanta case study presentation, "Protecting Your Brand Through Social
Media," UPS' Manger of Corporate Public Relations, Debbie Curtis-Magley explained how her
team used social media tools to defend their brand online and share their side of an
issue.
Debbie's presentation covers her top 5 tips for social media defense, how her team
determined which conversations to participate in and which ones to ignore, and how she
kept executives informed on the issue.
BlogWell San Francisco Social Media Case Study: Cisco, presented by Jeanette ...SocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit http://gaspedal.com/blogwell
In the BlogWell San Francisco case study presentation, "How Cisco Engages Customers, Partners, and Press with Social Media," Director, New Media Corporate Communications Jeanette Gibson describes how created billions of media impressions for half the traditional cost, as well as successful tactics to get executive involvement in engaging the public.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
BlogWell Seattle Case Study: Deluxe Corporation, presented by Nathan EideSocialMedia.org
In his BlogWell presentation, Deluxe Corporation's SEM and Social Media Manager, Nathan Eide, shares how they used social media to run a successful marketing contest for small businesses.
BlogWell New York Social Media Case Study: The Dow Chemical Company, presente...SocialMedia.org
In her BlogWell New York presentation, The Dow Chemical Company's Director of Digital & Social Media, Abby Klanecky, shares how they are empowering their scientists to be their storytellers.
Abby talks about how to properly train and educate employees on social media guidelines so that they can share their expert voice online.
Watch the video of this presentation here: https://vimeo.com/51618065
BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, present...SocialMedia.org
In his BlogWell Dallas presentation, Coldwell Banker Real Estate's VP of Communications, David Siroty, shares how they are using video content to change the real estate world.
Watch the video of this presentation here: https://vimeo.com/38248782
BlogWell New York Social Media Case Study: Monster, presented by Kathy O'ReillySocialMedia.org
In her BlogWell New York presentation, Monster's Senior Director of PR and Media Relations, Kathy O'Reilly, talks about how they drove global engagement on Twitter with their #FindBetter hashtag campaign.
At four weeks into the campaign, she shares how they're encouraging the spread of viral content and what obstacles they're facing as people try to hijack the campaign.
Watch the video of this presentation here: https://vimeo.com/66663220
BlogWell Chicago Social Media Case Study: McCormick, presented by Jennifer La...SocialMedia.org
In her BlogWell Chicago presentation, McCormick's Senior Manager of Digital Marketing and Social Media, Jennifer LaFrance, shares how they differentiated their Gourmet brand in the social space through a mix of content, utility, and an awesome contest.
She goes into detail about how they are using Facebook as the brand's central hub with an tool that creates community amongst their fans around hosting dinner parties.
BlogWell Atlanta Case Study: Coca-Cola, presented by Natalie JohnsonSocialMedia.org
In her BlogWell presentation, Coca-Cola's Digital Manager of Communications, Natalie Johnson, shares how the world’s most iconic brand is engaging fans through social media.
BlogWell San Francisco Case Study: Adobe, presented by Maria Poveromo & Jenni...SocialMedia.org
In her BlogWell presentation, Adobe's Group Manager, Social Media, Maria Poveromo, and Senior Manager, Product Marketing Creative Suite, Jennifer Kremer share how they are using social media to connect and engage with fans.
Social data intelligence, presented by Susan EtlingerSocialMedia.org
In her Brands-Only Summit presentation, Altimeter Group's Industry Analyst, Susan Etlinger, talks about how leading organizations are deriving actionable intelligence from a holistic view of social enterprise data.
She discusses the challenges, opportunities, and the criteria required to achieve social intelligence maturity.
BlogWell Seattle Social Media Case Study: Nokia, presented by Molly SchonthalSocialMedia.org
In her BlogWell Seattle presentation, "Social Media Communications @ Nokia" Nokia's Molly Schonthal shares how Nokia uses internal communication and collaboration to improve their company's external social media competence.
Molly explained that collaboration among members of different departments and outside contributors helped Nokia achieve successful social media outreach during SXSW.
---
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
BlogWell San Francisco Social Media Case Study: SAP, presented by Mark YoltonSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit http://gaspedal.com/blogwell
In the BlogWell San Francisco case study presentation, "Vibrant Communities Fuel SAP’s Customer-Focused Ecosystem," Senior Vice President Mark Yolton describes how SAP is delivering extraordinary value to members through the SAP Community Network.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
BlogWell San Francisco Case Study: Intel, presented by Becky BrownSocialMedia.org
In her BlogWell presentation, Intel's Director, Social Media, Becky Brown, shares how they are listening, learning, and changing their engagement strategy to better connect with fans.
BlogWell Chicago Social Media Case Study: Humana, presented by Chuck StephensSocialMedia.org
In his BlogWell Chicago presentation, Humana's Social Media Marketing Consultant, Chuck Stephens, explains how they brought their newly launched brand positioning to life through an inspiring social media campaign.
He goes into detail about how they rolled out the campaign by engaging their internal community of employees first, and then promoting it on to their Facebook page to customers.
BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny RoweSocialMedia.org
In his BlogWell Seattle case study presentation, "Content is King," ExOfficio's E-Commerce Manager, Kenny Rowe, explains how social media content can lead to quality customer engagement.
Kenny covers interesting links, corporate culture, product information, and giveaways as his four favorite types of social media content that drive engagement.
---
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
From SES Training in New York in March ’09. Two hour training seminar covering why a company might blog, how to form a corporate blog strategy, how to create a blogger outreach program and how to pitch.
BlogWell Atlanta Case Study: UPS, presented by Debbie Curtis-MagleySocialMedia.org
In her BlogWell presentation, UPS' Corporate Public Communications Manager, Debbie Curtis-Magley, shares their lessons from social media customer service.
BlogWell San Francisco Case Study: Sears Holdings Corporation, presented by J...SocialMedia.org
In her BlogWell presentation, Sears Holdings Corporation's DVP, Customer Analytics & Social Media, Jennifer Dominiquini, shares how they built and engaged their community.
BlogWell Los Angeles Social Media Case Study: Kaiser Permanente, presented by...SocialMedia.org
In his BlogWell Los Angeles presentation, Kaiser Permanente's Digital Media and Syndication Director, Vince Golla, shares how they launched and promoted their “Care Stories” video blog through social media channels.
He goes into detail about why they chose a video blog, how they got syndication, and how they continued to "feed the beast" once they created it.
Watch the video of this presentation here: https://vimeo.com/57345349
BlogWell Atlanta Social Media Case Study: UPS, presented by Debbie Curtis-MagleySocialMedia.org
In her BlogWell Atlanta case study presentation, "Protecting Your Brand Through Social
Media," UPS' Manger of Corporate Public Relations, Debbie Curtis-Magley explained how her
team used social media tools to defend their brand online and share their side of an
issue.
Debbie's presentation covers her top 5 tips for social media defense, how her team
determined which conversations to participate in and which ones to ignore, and how she
kept executives informed on the issue.
BlogWell San Francisco Social Media Case Study: Cisco, presented by Jeanette ...SocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit http://gaspedal.com/blogwell
In the BlogWell San Francisco case study presentation, "How Cisco Engages Customers, Partners, and Press with Social Media," Director, New Media Corporate Communications Jeanette Gibson describes how created billions of media impressions for half the traditional cost, as well as successful tactics to get executive involvement in engaging the public.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
BlogWell Seattle Case Study: Deluxe Corporation, presented by Nathan EideSocialMedia.org
In his BlogWell presentation, Deluxe Corporation's SEM and Social Media Manager, Nathan Eide, shares how they used social media to run a successful marketing contest for small businesses.
BlogWell New York Social Media Case Study: The Dow Chemical Company, presente...SocialMedia.org
In her BlogWell New York presentation, The Dow Chemical Company's Director of Digital & Social Media, Abby Klanecky, shares how they are empowering their scientists to be their storytellers.
Abby talks about how to properly train and educate employees on social media guidelines so that they can share their expert voice online.
Watch the video of this presentation here: https://vimeo.com/51618065
BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, present...SocialMedia.org
In his BlogWell Dallas presentation, Coldwell Banker Real Estate's VP of Communications, David Siroty, shares how they are using video content to change the real estate world.
Watch the video of this presentation here: https://vimeo.com/38248782
BlogWell New York Social Media Case Study: Monster, presented by Kathy O'ReillySocialMedia.org
In her BlogWell New York presentation, Monster's Senior Director of PR and Media Relations, Kathy O'Reilly, talks about how they drove global engagement on Twitter with their #FindBetter hashtag campaign.
At four weeks into the campaign, she shares how they're encouraging the spread of viral content and what obstacles they're facing as people try to hijack the campaign.
Watch the video of this presentation here: https://vimeo.com/66663220
BlogWell Chicago Social Media Case Study: McCormick, presented by Jennifer La...SocialMedia.org
In her BlogWell Chicago presentation, McCormick's Senior Manager of Digital Marketing and Social Media, Jennifer LaFrance, shares how they differentiated their Gourmet brand in the social space through a mix of content, utility, and an awesome contest.
She goes into detail about how they are using Facebook as the brand's central hub with an tool that creates community amongst their fans around hosting dinner parties.
BlogWell Atlanta Case Study: Coca-Cola, presented by Natalie JohnsonSocialMedia.org
In her BlogWell presentation, Coca-Cola's Digital Manager of Communications, Natalie Johnson, shares how the world’s most iconic brand is engaging fans through social media.
BlogWell San Francisco Case Study: Adobe, presented by Maria Poveromo & Jenni...SocialMedia.org
In her BlogWell presentation, Adobe's Group Manager, Social Media, Maria Poveromo, and Senior Manager, Product Marketing Creative Suite, Jennifer Kremer share how they are using social media to connect and engage with fans.
Social data intelligence, presented by Susan EtlingerSocialMedia.org
In her Brands-Only Summit presentation, Altimeter Group's Industry Analyst, Susan Etlinger, talks about how leading organizations are deriving actionable intelligence from a holistic view of social enterprise data.
She discusses the challenges, opportunities, and the criteria required to achieve social intelligence maturity.
BlogWell Seattle Social Media Case Study: Nokia, presented by Molly SchonthalSocialMedia.org
In her BlogWell Seattle presentation, "Social Media Communications @ Nokia" Nokia's Molly Schonthal shares how Nokia uses internal communication and collaboration to improve their company's external social media competence.
Molly explained that collaboration among members of different departments and outside contributors helped Nokia achieve successful social media outreach during SXSW.
---
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
BlogWell San Francisco Social Media Case Study: SAP, presented by Mark YoltonSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit http://gaspedal.com/blogwell
In the BlogWell San Francisco case study presentation, "Vibrant Communities Fuel SAP’s Customer-Focused Ecosystem," Senior Vice President Mark Yolton describes how SAP is delivering extraordinary value to members through the SAP Community Network.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
BlogWell San Francisco Case Study: Intel, presented by Becky BrownSocialMedia.org
In her BlogWell presentation, Intel's Director, Social Media, Becky Brown, shares how they are listening, learning, and changing their engagement strategy to better connect with fans.
BlogWell Chicago Social Media Case Study: Humana, presented by Chuck StephensSocialMedia.org
In his BlogWell Chicago presentation, Humana's Social Media Marketing Consultant, Chuck Stephens, explains how they brought their newly launched brand positioning to life through an inspiring social media campaign.
He goes into detail about how they rolled out the campaign by engaging their internal community of employees first, and then promoting it on to their Facebook page to customers.
BlogWell Seattle Social Media Case Study: ExOfficio presented by Kenny RoweSocialMedia.org
In his BlogWell Seattle case study presentation, "Content is King," ExOfficio's E-Commerce Manager, Kenny Rowe, explains how social media content can lead to quality customer engagement.
Kenny covers interesting links, corporate culture, product information, and giveaways as his four favorite types of social media content that drive engagement.
---
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
From SES Training in New York in March ’09. Two hour training seminar covering why a company might blog, how to form a corporate blog strategy, how to create a blogger outreach program and how to pitch.
Facebook "Pages" represents an inexpensive way for organizations and brands to establish a social networking presence. Pages can be used to create brand awareness, generate leads, introduce a product/campaign, improve reputation, collect data/content, keep an ongoing dialogue with customers
Social Web Application Design. In particular: Comparison of how we think of “community” applications today vs. five years ago, Definitions of what and who defines social software, Overview of the interaction elements commonly found in social Web applications, Discussion about the pros and cons of enabling community features within products, Outline of best practices for designing social software (culled from my experiences working on products for eBay, Yahoo!, and more).
Secrets To Getting Your Next Job Using Social MediaChris Bjorklund
Building a successful personal brand is easier than you think. Learn how to leverage Social Media to exponentially grow your personal brand to secure that job or to get more business. In this tight economy you need to outsmart your competition and stand out. In this session, you will learn inside tips and tricks for using the right social media strategy to help grow your personal network, and make you a more efficient, collaborative and effective career builder.
This presentation was given at the WEDU Be More Workshop to inspire non-profit organizations to harness the power of social media to build relationships, develop community advocates and drive revenues.
I presented this on Sept 17, 2008 at WEDU's Be More Effective Workshop to over 200 non-profit leaders in Tampa Bay.
Harnessing the Power of Social Media Tools to fill your funnel & close more b...James Hutto
Sept 2nd, 2009 workshop for the Sales & Marketing Society of the Midsouth. Presenters: Lori Turner of RedRover Company, and James Hutto of Valeo Design & Marketing.
Boost your Traffic & Success Online with Social Media Optimization (SMO)beausensei
Presentation given at the UH Manoa Outreach College: Pacific New Media. Provides intro to Social Media, Social Media Optimization (SMO), Online Reputation management (ORM) and related concepts. Also provides detailed strategy and tactics for you, your business, organization, event, etc.
Managing Your Career: How to sell yourself and attain your career goalsMaRS Discovery District
Part of the CIBC Presents Entrepreneurship 101 lecture series.
Speakers: Teresa Snelgrove, Boyden Global Executive Search Inc.
Frédéric Sweeney, VenGrowth Private Equity Partners Inc
More information and video: http://www.marsdd.com/Events/Event-Calendar/Ent101/2008/selling-yourself-12102008.html
Best-practices webinar for PR and marketing professionals is part of Bulldog Reporter’s PR University series. Included how-to on developing a Facebook strategy, engaging customers, and defining your ROI and measurements.
Covers: brandpages, applications, events, Facebook connect, gifts, outreach, and recommended reading.
Produced by:
John Bell, Managing Director and ECD, Ogilvy PR
Nicole Landguth, Digital Strategist, Ogilvy PR
Similar to BlogWell Social Media Case Study: Wells Fargo, presented by Tim Collins and Ed Terpening (20)
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
In his SocialMedia.org case study presentation, Timberland's Senior Manager of Digital and Paid Media, Frank Hwang, talks about how they engaged with fans using UGC to drive a 360-campaign around their heritage product.
Scholastic: Facebook Live video: How streaming video options altered Scholast...SocialMedia.org
In her SocialMedia.org case study presentation, Scholastic's VP of Social Media and Internal Communications, Morgan Baden, talks about how Scholastic used new streaming video options to refresh their approach to content and engaged more fans in the process.
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenSocialMedia.org
In his SocialMedia.org case study presentation, Red Lobster's Brand Manager of Digital Marketing, Carl Allen, talks about how they partnered with "Deadliest Catch" to promote their quality sourcing message in social media during Crabfest.
Logitech: Managing social media for a global brand, presented by Reagan FreyerSocialMedia.org
In her SocialMedia.org case study presentation, Logitech's Head of Global Social Media, Reagan Freyer, talks about how they're managing a global social media presence.
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
In her SocialMedia.org case study presentation, Johnson & Johnson's Workforce Engagement and Advocacy Leader, Devon Eyer, talks about how they designed and launched a channel and content strategy to change the way they engage with employees.
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
In her SocialMedia.org case study presentation, Bristol-Myers Squibb's Corporate Digital and Social Media Strategy Lead, Alison Woo, talks about how they focused on what matters to patients and key audiences in social media to create meaningful experiences.
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...SocialMedia.org
In her SocialMedia.org case study presentation, Subaru's Lauren Papasidero explains how they integrate user-generated content into their social media strategy.
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganSocialMedia.org
In his SocialMedia.org case study presentation, Intuit's Geoff Morgan shares how they used customer insights to build a social-led program and reach a new audience for QuickBooks.
Dole: How we brought social in-house, presented by Amy SummersSocialMedia.org
In her SocialMedia.org case study presentation, Dole's Amy Summers discusses how they transitioned from an agency-managed social program to an in-house operation.
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...SocialMedia.org
In her SocialMedia.org case study presentation, DICK'S Sporting Goods' Mary Holahan shares the process how their social media team evolved and elevated the role of social internally.
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...SocialMedia.org
In his SocialMedia.org case study presentation, Cambia Health Solutions' Jeremy Solly explains how they launched a social customer care program in a regulated industry.
UPS: Proactive social listening, presented by Vincent WashingtonSocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, UPS' Vincent Washington explains how they're adopting proactive social listening.
He shares examples of how UPS is using social listening to surface business opportunities, increase engagement with their content, and improve employee perception.
Rackspace Hosting: How to address the "what if's" when starting a social enab...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Rackspace Hosting's Elizabeth Jurewicz talks about how they overcame the "what if's" to drive successful employee engagement on LinkedIn.
She discusses the evolution of their social enablement program in terms of employee training, time management, risk mitigation, and reputation management.
Monsanto: Getting social to the crisis communication table, presented by Heat...SocialMedia.org
In their SocialMedia.org Member Meeting case study presentation, Monsanto's Heather McClurg and Nick Weber talk about how social media plays a role in crisis communications.
They share three examples of how Monsanto developed internal processes with different departments to best handle crises online and in social media.
The Hershey Company: Developing a social media presence for a 122-year-old co...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, The Hershey Company's Sarah Dull explains how the 122-year-old company, a house of over 80 brands, developed a company social media presence.
She talks about how they re-established the brand, updated their website, renamed all their social profiles, and created a plan to launch a customer service channel at @AskHershey.
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocialMedia.org
In his presentation, SocialMedia.org CEO Andy Sernovitz shares his recommendations on how to stay safe and ethical in social media.
Andy covers the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Dunkin' Brands' Melanie Cohn explains how they work with influencers to produce beautiful content, test new innovations, drive loyalty, and achieve scalable reach.
She talks specifically about influencer campaigns connected with pumpkin season, Valentine's Day, and their own loyalty program.
Canon USA: Real-time photo tips, presented by Betty GiossiSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Canon USA's Betty Giossi shares how they used social listening to react in real time to social media using the hashtag #RealtimeTips.
She goes into detail about how the campaign leveraged key influencers, multiple social platforms, targeted social listening, UGC, and more.
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, American Eagle Outfitters' Stephanie Campbell talks bout how their Aerie brand built community and resonated emotional connections with their fans using #AerieREAL.
She breaks down the #AerieREAL body-positive campaign from start to finish and shares their results.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
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6. The emerging definition of brand….
A brand is…
what people say about you… when you’re out of the room
Jeff Bezos- Amazon
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7. Why Social Media?
Be where our customers are.
Marketing is increasingly becoming an opt-in activity
Media is fragmenting
We had many internal blogs prior to our first public
and learned from those
Bottom line: You want to be your customers are
– They can call, visit or click. Why not have a dialog online?
– A new channel to listen and learn.
– Hosting a channel where customers learn from each other
benefits everyone involved.
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8. How we got started
Understand the culture
Communications Culture Evolves
– Email: use of signatures, distribution lists, BCC
– SMS: short-code acronyms, emoticons, real-time
– Websites: linking, page layout, 24x7, service delivery
Experience the culture
– Immerse yourself in blogs of interest, where your
passions are
– Read the best. There are lots of niche bloggers that
cover industry best practices (eg, BankWatch,
OpenSourceCU, NetBanker)
– Start commenting on blogs, participate!
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9. Wells Fargo’s blogs
Joining the blogosphere with authenticity, relevance.
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10. Challenges
Yours may vary by industry, but there are
commonalities
Regulation
– COPPA, Privacy, Security, …
Getting buy-in through education, address risk
– Understand & address rational fears, like comments.
Have a thick skin.
Resources, training bloggers
– Finding bloggers, writing style, not being intimidated,
learning the culture, balancing “day job”
Standards & guidelines development
– Community guidelines (comments, email)
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11. How we Fared
What to expect and what we learned.
Blogeratti Buzz
– Steve Rubel, Robert Scoble, Shel Israel, et al
Not blogging about your primary business
– Played it safe out the gate, but clearly unique,
relevant content. Build confidence.
When you launch
– Pay attention, participate in the buzz
– Be “in the room”
Measurement
– Throw out traditional web measures, measure
engagement. We’ve reached millions of visitors, and
have hosted thousands of conversations.
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12. Corporate blog tone
Key ingredients
Tone Recipe…Individualism + Brand + Audience Culture
Know your audience…read + participate = dialog
Write great headlines…remember, RSS is your filter
Authenticity…bring personal experience, admit faults,
listen. Include a biography.
Listen…Think conversation, not conversion.
Find your relevance…a niche passion. Love what you do
Post with regularity.
Be linky…you’re part of a broader ecosystem. Don’t build
walls, be open.
Use visuals, photographs, info-graphics
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13. Joining the conversation changes tone
Rants can become civil conversations
Rant by blogger ‘Brent’
about Guided by History:
“You’d have to be a
creeped-out paranoid
consumer to have an
ongoing interest in that.”
Courteous response by
Wells Fargo blogger Staci
Schiller: “Your suggestions
are valuable and much
appreciated.”
Civil reply by ‘Brent’: “As a
move of pure positioning,
GBH works.”
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14. Successful Engagement
Don’t be afraid to go off topic. Be approachable.
This post about an
employee’s
wedding planning
generated 4 pages
of comments (21)
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15. Successful Engagement
Be open to conversations with other bloggers.
Engage
other
Answer
bloggers.
common
Be open.
questions with a
“Network
Effect” benefit
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16. Successful Engagement
Have a thick skin: be prepared for public
conversation.
A customer initiated a
great conversation on
how to improve
statements.
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17. Successful Engagement
Make it easy.
Integrated
comment box
Integrated
Give readers a Video
channel
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18. Video Blogging
Engaging, personal, connecting
26 day RV trip vlog retracing the 150
year anniversary of the Butterfield
Overland Mail Route
Stops at schools and museums
along the way, bridging online &
customer experience
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19. Social Media is beyond blogging
Participate beyond your “home turf”
Blogging
alone is an
incomplete
social media
strategy.
Get out of
your
sandbox.
Find your
customers
wherever
they are,
listen and
participate
when it
makes
sense.
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20. Wrap-up
Social Media is yet another way for us to have a
dialog with our customers.
Listen, learn, respond. Know the culture.
Transform a cold medium (online) and
humanize it.
Measure engagement, and be prepared. Have
a thick skin.
Small “test & learn” initiatives can be a great
start.
Are you where your customers are?
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21. Thank you!
http://blog.wellsfargo.com
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