In her BlogWell presentation, Coca-Cola's Digital Manager of Communications, Natalie Johnson, shares how the world’s most iconic brand is engaging fans through social media.
Dan Dufour, brand strategy director, The Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Business Analytics for the Broadcasting IndustryFarzad Minooei
Digital age poses new challenges to broadcast industry. The market has become more fragmented. The behavior of consumers has been dramatically changed. New content creation models has been emerged. As a result, this environment created a fierce competition across media and broadcast agencies to attract the audience’s attention. Although new technologies brought challenges to the industry, they promise new opportunities to tackle these challenges. In this presentation, I discuss the application of business analytics for broadcast industry and showcase some examples of successful implementation of business analytics in broadcast agencies.
Business analytics is the scientific process of transforming data into insight for making better decisions. By employing different data sources, business analytics can help broadcast agencies to better understand their consumers, identify opportunities for increasing their engagement with the content, target different segments more accurately, and predict consumers’ behavior and optimize allocation of resources across different media channels.
As an example, Entravision, a media company targeting US Latinos, provides a platform which gives its clients access to Latino persona models and analytics. It helps provide clients with a clearer understanding of how Latino consumers behave. The Real‐Time Cloud Insights is another platform created by Entravision, which takes a client's data and integrates near real-time insights to build predictable, relevant models and can improve business efficiencies in real time. Another example is partnership between FOX Networks Group and Facebook to broadcast OUTCAST show in Facebook live and analyze the reaction of the audience behavior in social media.
These examples illustrates the applications of analytics in the broadcast industry. It also indicates a new area has started in which the media agencies have no longer faced mass consumers. Instead, they need to treat them as individuals.
BlogWell Atlanta Case Study: UPS, presented by Debbie Curtis-MagleySocialMedia.org
In her BlogWell presentation, UPS' Corporate Public Communications Manager, Debbie Curtis-Magley, shares their lessons from social media customer service.
BlogWell Atlanta Case Study: Solo Cup Company, presented by Angie Gorman & Ma...SocialMedia.org
In their BlogWell presentation, Solo Cup's Director of Communications, Angie Gorman, and Manager of External Communications & Social Media, Mark Baxter, share how they are driving engagement on Facebook with their brand.
BlogWell Atlanta Case Study: DeVry University, presented by Chase Fritchle, J...SocialMedia.org
In their BlogWell presentation, DeVry University's Chase Fritchle, Justin Gillmar, & Laura Dagys share how they're creating a community of encouragement with the help of their most inspiring students and alumni.
BlogWell Atlanta Case Study: Georgia-Pacific, presented by Meg FliggSocialMedia.org
In her BlogWell presentation, Georgia-Pacific's Director of Social Media, Meg Fligg, shares how they are using a slow and steady approach to social media and getting great results.
Dan Dufour, brand strategy director, The Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Business Analytics for the Broadcasting IndustryFarzad Minooei
Digital age poses new challenges to broadcast industry. The market has become more fragmented. The behavior of consumers has been dramatically changed. New content creation models has been emerged. As a result, this environment created a fierce competition across media and broadcast agencies to attract the audience’s attention. Although new technologies brought challenges to the industry, they promise new opportunities to tackle these challenges. In this presentation, I discuss the application of business analytics for broadcast industry and showcase some examples of successful implementation of business analytics in broadcast agencies.
Business analytics is the scientific process of transforming data into insight for making better decisions. By employing different data sources, business analytics can help broadcast agencies to better understand their consumers, identify opportunities for increasing their engagement with the content, target different segments more accurately, and predict consumers’ behavior and optimize allocation of resources across different media channels.
As an example, Entravision, a media company targeting US Latinos, provides a platform which gives its clients access to Latino persona models and analytics. It helps provide clients with a clearer understanding of how Latino consumers behave. The Real‐Time Cloud Insights is another platform created by Entravision, which takes a client's data and integrates near real-time insights to build predictable, relevant models and can improve business efficiencies in real time. Another example is partnership between FOX Networks Group and Facebook to broadcast OUTCAST show in Facebook live and analyze the reaction of the audience behavior in social media.
These examples illustrates the applications of analytics in the broadcast industry. It also indicates a new area has started in which the media agencies have no longer faced mass consumers. Instead, they need to treat them as individuals.
BlogWell Atlanta Case Study: UPS, presented by Debbie Curtis-MagleySocialMedia.org
In her BlogWell presentation, UPS' Corporate Public Communications Manager, Debbie Curtis-Magley, shares their lessons from social media customer service.
BlogWell Atlanta Case Study: Solo Cup Company, presented by Angie Gorman & Ma...SocialMedia.org
In their BlogWell presentation, Solo Cup's Director of Communications, Angie Gorman, and Manager of External Communications & Social Media, Mark Baxter, share how they are driving engagement on Facebook with their brand.
BlogWell Atlanta Case Study: DeVry University, presented by Chase Fritchle, J...SocialMedia.org
In their BlogWell presentation, DeVry University's Chase Fritchle, Justin Gillmar, & Laura Dagys share how they're creating a community of encouragement with the help of their most inspiring students and alumni.
BlogWell Atlanta Case Study: Georgia-Pacific, presented by Meg FliggSocialMedia.org
In her BlogWell presentation, Georgia-Pacific's Director of Social Media, Meg Fligg, shares how they are using a slow and steady approach to social media and getting great results.
BlogWell Atlanta Case Study: NCR Corporation, presented by Colleen SwangerSocialMedia.org
In her BlogWell presentation, NCR Corporation's Director of Design, Digital, and Event, Colleen Swanger, shares how they are launching a social effort for B2B financial services.
BlogWell Atlanta Case Study: The Home Depot, presented by Tia RobinsonSocialMedia.org
In her BlogWell presentation, The Home Depot's Social Media Community Manager, Tia Robinson, shares how they are bringing their company's culture to life with their "How-To" online community.
"The Passion Conversation" presented by Robbin PhillipsSocialMedia.org
In her Brands-Only Summit author discussion, Brains On Fire's President, Robbin Phillips, talks about her book, "The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing."
She goes into detail about the social, emotional, and functional drivers that compel people to share.
Motivations behind online and offline WOM: The DNA of talkable brands, presen...SocialMedia.org
In his Brands-Only Summit presentation, University of Rochester's Assistant Professor of Marketing, Mitch Lovett, provides insights into the DNA of "talkable" brands.
He uses a unique data set to measure online social media, offline WOM, and brand characteristics to demonstrate the fundamental consumer motivations for spreading the word about brands online and offline.
BlogWell Los Angeles Social Media Case Study: Raytheon, presented by Chris Ha...SocialMedia.org
In his BlogWell Los Angeles presentation, Raytheon's Managing Editor, Digital Content, Chris Hawley, explains how they built a news operation to cover the Farnborough Airshow in real time.
He goes into detail about the challenges, the strategy, and the lessons learned from using social media to cover the event publicly.
Watch the video of this presentation here: https://vimeo.com/57348238
BlogWell New York Social Media Case Study: Nokia, presented by Molly SchonthalSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit http://gaspedal.com/blogwell/
In her BlogWell New York case study presentation, "How Nokia is Connecting People with Social Media," North American Social Media Communications Representative Molly Schonthal explains that, for the world’s largest manufacturer of cell phones, ‘connecting people’ is much more than a tag line - it’s a focus of business. Social Media Communication is a top priority for Nokia, both internally and externally. Learn how Nokia is incorporating the latest social media tools and trends into their practices as a way of working rather than just a competence area.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, present...SocialMedia.org
In his BlogWell Dallas presentation, Coldwell Banker Real Estate's VP of Communications, David Siroty, shares how they are using video content to change the real estate world.
Watch the video of this presentation here: https://vimeo.com/38248782
BlogWell Boston Social Media Case Study: Dassault Systèmes, presented by Auré...SocialMedia.org
In his BlogWell Boston presentation, Dassault Systèmes' Social Communications Senior Manager, Aurélien Blaha, shares how they asked fans to change the world using social media.
Aurélien goes into detail about their #IFWE campaign and how, by opening their brand up to the community, they were able to transform the campaign into a movement.
BlogWell Chicago Social Media Case Study: McDonald's, presented by Joe CurrySocialMedia.org
In his BlogWell case study presentation, "Finding the 'Voice of McDonald's'", McDonald's Manager of Global Web Communications, Joe Curry, explained the social media details behind their American Idol-like internal competition.
Joe shared how they got their employees involved, how they used different platforms to spread the word, and the amazing numbers and results from the competition.
--
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
BlogWell Seattle Social Media Case Study: Starbucks, presented by Alex WheelerSocialMedia.org
In her BlogWell Seattle case study, "Powering Product Launches, Building a Sense of Community, and More," Starbucks' Director of Digital Strategy, Alex Wheeler, shares some of the recent work they have done in social media.
Alex explains how customer insights led to the the launch of the However-You-Want-It Frappuccino, which invited participation through Facebook, Twitter, and Frappuccino.com.
---
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
BlogWell San Francisco Social Media Case Study: PepsiCo, presented by Josh KarpfSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit http://gaspedal.com/blogwell
In the BlogWell San Francisco case study presentation, "Connecting On and Offline Using Social Media," Manager, Digital and Social Media Josh Karpf describes how PepsiCo has integrated new media including FriendFeed and Twitter into campaigns to connect with consumers in new ways.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
Some evidence! Social engagement's financial impact, presented by Tom CollingerSocialMedia.org
In his Brands-Only Summit presentation, Northwestern University's Executive Director of the Medill IMC Spiegel Digital and Database Research Initiative, Tom Collinger, provides evidence that links individual social engagement to individual purchase behaviors.
BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...SocialMedia.org
In her BlogWell Philadelphia presentation, "Lessons in B2B Community Building," SunGard Web Marketing Manager Leah Patterson shares how they are creating a community in a B2B environment.
How to lead a social media engagement strategy, presented by Christi McNeillSocialMedia.org
In her presentation, Southwest Airlines' Social and Public Relations Lead, Christi McNeill, teaches a class on building a scalable, effective plan to engage customers, fans, and critics in social conversations.
She explains the eight steps for engagement and how other brands can apply them to their own social engagement strategy.
State of the social media industry 2013, presented by Andy SernovitzSocialMedia.org
In his Brands-Only Summit keynote presentation, SocialMedia.org CEO Andy Sernovitz takes a look back at how far we’ve come, what we’ve accomplished, and what’s next for corporate social media.
BlogWell Bay Area Social Media Case Study: Citrix, presented by Justin Levy SocialMedia.org
In his BlogWell Bay Area presentation, Citrix's Senior Social Communications Manager, Justin Levy, shares how the brand transitioned to a social business through an aggressive social training program.
He discusses the obstacles of transitioning the global software brand and its 8,000 employees to a social state of mind, along with the vast benefits of the training program.
BlogWell Dallas Social Media Case Study: BMW, presented by Kate AliniSocialMedia.org
In her BlogWell Dallas presentation, BMW's Social Media & Emerging Technologies Manager, Kate Alini, talks about how they engage and reward fans through Ultimate experiences.
She shares examples of how they engaged super fans of their brand, and gives the results and key takeaways from their #Un4gettable Weekend social media campaign.
BlogWell DC Social Media Case Study: Discovery Communications, presented by A...SocialMedia.org
In their BlogWell DC presentation, Discovery Communications' Director, Social Media, Amber Harris, and VP, Social Media Communications, Gayle Weiswasser, share how the Discovery Channel, TLC, and other networks are creating social experiences around TV shows using new social platforms.
BlogWell Dallas Social Media Case Study: UnitedHealth Group, presented by Rac...SocialMedia.org
In her BlogWell Dallas presentation, UnitedHealth Group's Senior Communications Specialist, Rachel Medina, shares how they are using social media to manage customer service in a highly regulated industry.
She talks about building their Social Customer Care 2.0 team and how their @myUHC Twitter account handles customer issues.
BlogWell Seattle Case Study: Microsoft, presented by Nestor PortilloSocialMedia.org
In his BlogWell presentation, Microsoft's Director of Community and Online Support, Nestor Portillo, shares how they are empowering customers and using their feedback via social media.
An initial overview with a national housing developer on use of social media. The concerns for using social media in the housing market and the possible steps to take next.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
BlogWell Atlanta Case Study: NCR Corporation, presented by Colleen SwangerSocialMedia.org
In her BlogWell presentation, NCR Corporation's Director of Design, Digital, and Event, Colleen Swanger, shares how they are launching a social effort for B2B financial services.
BlogWell Atlanta Case Study: The Home Depot, presented by Tia RobinsonSocialMedia.org
In her BlogWell presentation, The Home Depot's Social Media Community Manager, Tia Robinson, shares how they are bringing their company's culture to life with their "How-To" online community.
"The Passion Conversation" presented by Robbin PhillipsSocialMedia.org
In her Brands-Only Summit author discussion, Brains On Fire's President, Robbin Phillips, talks about her book, "The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing."
She goes into detail about the social, emotional, and functional drivers that compel people to share.
Motivations behind online and offline WOM: The DNA of talkable brands, presen...SocialMedia.org
In his Brands-Only Summit presentation, University of Rochester's Assistant Professor of Marketing, Mitch Lovett, provides insights into the DNA of "talkable" brands.
He uses a unique data set to measure online social media, offline WOM, and brand characteristics to demonstrate the fundamental consumer motivations for spreading the word about brands online and offline.
BlogWell Los Angeles Social Media Case Study: Raytheon, presented by Chris Ha...SocialMedia.org
In his BlogWell Los Angeles presentation, Raytheon's Managing Editor, Digital Content, Chris Hawley, explains how they built a news operation to cover the Farnborough Airshow in real time.
He goes into detail about the challenges, the strategy, and the lessons learned from using social media to cover the event publicly.
Watch the video of this presentation here: https://vimeo.com/57348238
BlogWell New York Social Media Case Study: Nokia, presented by Molly SchonthalSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit http://gaspedal.com/blogwell/
In her BlogWell New York case study presentation, "How Nokia is Connecting People with Social Media," North American Social Media Communications Representative Molly Schonthal explains that, for the world’s largest manufacturer of cell phones, ‘connecting people’ is much more than a tag line - it’s a focus of business. Social Media Communication is a top priority for Nokia, both internally and externally. Learn how Nokia is incorporating the latest social media tools and trends into their practices as a way of working rather than just a competence area.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, present...SocialMedia.org
In his BlogWell Dallas presentation, Coldwell Banker Real Estate's VP of Communications, David Siroty, shares how they are using video content to change the real estate world.
Watch the video of this presentation here: https://vimeo.com/38248782
BlogWell Boston Social Media Case Study: Dassault Systèmes, presented by Auré...SocialMedia.org
In his BlogWell Boston presentation, Dassault Systèmes' Social Communications Senior Manager, Aurélien Blaha, shares how they asked fans to change the world using social media.
Aurélien goes into detail about their #IFWE campaign and how, by opening their brand up to the community, they were able to transform the campaign into a movement.
BlogWell Chicago Social Media Case Study: McDonald's, presented by Joe CurrySocialMedia.org
In his BlogWell case study presentation, "Finding the 'Voice of McDonald's'", McDonald's Manager of Global Web Communications, Joe Curry, explained the social media details behind their American Idol-like internal competition.
Joe shared how they got their employees involved, how they used different platforms to spread the word, and the amazing numbers and results from the competition.
--
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
BlogWell Seattle Social Media Case Study: Starbucks, presented by Alex WheelerSocialMedia.org
In her BlogWell Seattle case study, "Powering Product Launches, Building a Sense of Community, and More," Starbucks' Director of Digital Strategy, Alex Wheeler, shares some of the recent work they have done in social media.
Alex explains how customer insights led to the the launch of the However-You-Want-It Frappuccino, which invited participation through Facebook, Twitter, and Frappuccino.com.
---
BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
BlogWell San Francisco Social Media Case Study: PepsiCo, presented by Josh KarpfSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit http://gaspedal.com/blogwell
In the BlogWell San Francisco case study presentation, "Connecting On and Offline Using Social Media," Manager, Digital and Social Media Josh Karpf describes how PepsiCo has integrated new media including FriendFeed and Twitter into campaigns to connect with consumers in new ways.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
Some evidence! Social engagement's financial impact, presented by Tom CollingerSocialMedia.org
In his Brands-Only Summit presentation, Northwestern University's Executive Director of the Medill IMC Spiegel Digital and Database Research Initiative, Tom Collinger, provides evidence that links individual social engagement to individual purchase behaviors.
BlogWell Philadelphia Social Media Case Study: SunGard, presented by Leah Pat...SocialMedia.org
In her BlogWell Philadelphia presentation, "Lessons in B2B Community Building," SunGard Web Marketing Manager Leah Patterson shares how they are creating a community in a B2B environment.
How to lead a social media engagement strategy, presented by Christi McNeillSocialMedia.org
In her presentation, Southwest Airlines' Social and Public Relations Lead, Christi McNeill, teaches a class on building a scalable, effective plan to engage customers, fans, and critics in social conversations.
She explains the eight steps for engagement and how other brands can apply them to their own social engagement strategy.
State of the social media industry 2013, presented by Andy SernovitzSocialMedia.org
In his Brands-Only Summit keynote presentation, SocialMedia.org CEO Andy Sernovitz takes a look back at how far we’ve come, what we’ve accomplished, and what’s next for corporate social media.
BlogWell Bay Area Social Media Case Study: Citrix, presented by Justin Levy SocialMedia.org
In his BlogWell Bay Area presentation, Citrix's Senior Social Communications Manager, Justin Levy, shares how the brand transitioned to a social business through an aggressive social training program.
He discusses the obstacles of transitioning the global software brand and its 8,000 employees to a social state of mind, along with the vast benefits of the training program.
BlogWell Dallas Social Media Case Study: BMW, presented by Kate AliniSocialMedia.org
In her BlogWell Dallas presentation, BMW's Social Media & Emerging Technologies Manager, Kate Alini, talks about how they engage and reward fans through Ultimate experiences.
She shares examples of how they engaged super fans of their brand, and gives the results and key takeaways from their #Un4gettable Weekend social media campaign.
BlogWell DC Social Media Case Study: Discovery Communications, presented by A...SocialMedia.org
In their BlogWell DC presentation, Discovery Communications' Director, Social Media, Amber Harris, and VP, Social Media Communications, Gayle Weiswasser, share how the Discovery Channel, TLC, and other networks are creating social experiences around TV shows using new social platforms.
BlogWell Dallas Social Media Case Study: UnitedHealth Group, presented by Rac...SocialMedia.org
In her BlogWell Dallas presentation, UnitedHealth Group's Senior Communications Specialist, Rachel Medina, shares how they are using social media to manage customer service in a highly regulated industry.
She talks about building their Social Customer Care 2.0 team and how their @myUHC Twitter account handles customer issues.
BlogWell Seattle Case Study: Microsoft, presented by Nestor PortilloSocialMedia.org
In his BlogWell presentation, Microsoft's Director of Community and Online Support, Nestor Portillo, shares how they are empowering customers and using their feedback via social media.
An initial overview with a national housing developer on use of social media. The concerns for using social media in the housing market and the possible steps to take next.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Humanizing Your Brand with Internal Influencers - Employee Advocacy 2.0 (AMA...Social Jack
From big brands to small businesses the hottest trend of Influencer Marketing it to look inside your own business. Dean DeLisle, Digital Transformation Enthusiast will take you through the 7 steps they use to convert brand advocates to true Social Thought Leaders, without breaking the bank. You will learn how to build trust on the outside while creating a fun, team-based culture on the inside. No matter where your organization is in your digital journey, you will walk away with some easy cool next steps. Dean will also cover a few case studies and results from current projects. This session will be fast and furious and oh, all attendees will get access to a fast track course for when you are ready to roll out your program.
Presented by Dean DeLisle (Founder/CEO of Forward Progress, LLC & The Creator of Social Jack) at the AMA's BrandSmart 2020 Virtual Event.
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, and the creator of Social Jack, the number one Influencer Development Platform in the world, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have delivered over 2,000 webcasts and live events elevating and showcasing influencers over the last 15 years.
About BrandSmart
BrandSmart is the longest-running brand marketing conference in the country. Now in its 18th year, BrandSmart brings together noteworthy industry speakers, marketing decision-makers, and future-forward brand associates looking to share proven tools, strategies, and stories.
Boosting Your Brand Marketing with Facebook Topic Data InsightsDataSift
You have a new market entrant. You would like to know how it’s impacting your brand. So the first thing you do is to find out your share of voice in the market. What now?
Indeed, knowing your brand’s share of voice is important for monitoring your brand health, but wouldn’t it be even better if you know how it varies among different demographic groups, how audiences are engaging with your brand and what features or products are driving your top engagements?
We believe so. It is in the details that makes the difference and can truly impact your brand marketing. The share of voice use case is but one of the many Facebook topic data insights that can help you turn a good first start into a full fledged brand marketing strategy.
Join us for our upcoming webinar and learn:
About the different ways your brand can apply Facebook topic data to achieve the brand marketing results you’ve always wanted
Explore the brand health use case and three other examples of how Facebook topic data insights can help you discover the undiscoverable
Have your questions about Facebook topic data answered
Sign up to save your seat today!
In the Know II: Creating Your Social Media PlanCDC NPIN
This presentation was used in a webcast that offered public health professionals the methods to successfully create a social media plan. How do you truly connect with your target audience? Developing a plan is one of the first and most important aspects of an engagement strategy. The right plan has many facets that work together to increase the likelihood of success.
Creating a Cohesive Marketing Message - WWA Show 2015Ascedia
Consistency is key when it comes to digital marketing success. In this presentation, you'll learn:
• The best ways to gather customer insights and turn them into an effective content strategy
• The benefits of a proactive yet adaptable digital marketing plan
• How to create consistency across tactics, from e-mail campaigns and web ads to video and social media
• Best practices and real-world examples to inspire your next campaign
Social Media Synergy Group - Session #1 - Presented by Ira Kaufman
There is a social media revolution going on and you can join in or watch as your competitors do. For successful results in social media you need an integrated media marketing strategy.
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
Social commerce is more than just a new shopping experience.
Social selling represents a paradigm shift in how consumers interact with brands: where, when, and how they shop.
For most brands, this creates opportunities for a much more interactive, entertaining, and experiential journey.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Similar to BlogWell Atlanta Case Study: Coca-Cola, presented by Natalie Johnson (20)
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
In his SocialMedia.org case study presentation, Timberland's Senior Manager of Digital and Paid Media, Frank Hwang, talks about how they engaged with fans using UGC to drive a 360-campaign around their heritage product.
Scholastic: Facebook Live video: How streaming video options altered Scholast...SocialMedia.org
In her SocialMedia.org case study presentation, Scholastic's VP of Social Media and Internal Communications, Morgan Baden, talks about how Scholastic used new streaming video options to refresh their approach to content and engaged more fans in the process.
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenSocialMedia.org
In his SocialMedia.org case study presentation, Red Lobster's Brand Manager of Digital Marketing, Carl Allen, talks about how they partnered with "Deadliest Catch" to promote their quality sourcing message in social media during Crabfest.
Logitech: Managing social media for a global brand, presented by Reagan FreyerSocialMedia.org
In her SocialMedia.org case study presentation, Logitech's Head of Global Social Media, Reagan Freyer, talks about how they're managing a global social media presence.
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
In her SocialMedia.org case study presentation, Johnson & Johnson's Workforce Engagement and Advocacy Leader, Devon Eyer, talks about how they designed and launched a channel and content strategy to change the way they engage with employees.
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
In her SocialMedia.org case study presentation, Bristol-Myers Squibb's Corporate Digital and Social Media Strategy Lead, Alison Woo, talks about how they focused on what matters to patients and key audiences in social media to create meaningful experiences.
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...SocialMedia.org
In her SocialMedia.org case study presentation, Subaru's Lauren Papasidero explains how they integrate user-generated content into their social media strategy.
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganSocialMedia.org
In his SocialMedia.org case study presentation, Intuit's Geoff Morgan shares how they used customer insights to build a social-led program and reach a new audience for QuickBooks.
Dole: How we brought social in-house, presented by Amy SummersSocialMedia.org
In her SocialMedia.org case study presentation, Dole's Amy Summers discusses how they transitioned from an agency-managed social program to an in-house operation.
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...SocialMedia.org
In her SocialMedia.org case study presentation, DICK'S Sporting Goods' Mary Holahan shares the process how their social media team evolved and elevated the role of social internally.
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...SocialMedia.org
In his SocialMedia.org case study presentation, Cambia Health Solutions' Jeremy Solly explains how they launched a social customer care program in a regulated industry.
UPS: Proactive social listening, presented by Vincent WashingtonSocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, UPS' Vincent Washington explains how they're adopting proactive social listening.
He shares examples of how UPS is using social listening to surface business opportunities, increase engagement with their content, and improve employee perception.
Rackspace Hosting: How to address the "what if's" when starting a social enab...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Rackspace Hosting's Elizabeth Jurewicz talks about how they overcame the "what if's" to drive successful employee engagement on LinkedIn.
She discusses the evolution of their social enablement program in terms of employee training, time management, risk mitigation, and reputation management.
Monsanto: Getting social to the crisis communication table, presented by Heat...SocialMedia.org
In their SocialMedia.org Member Meeting case study presentation, Monsanto's Heather McClurg and Nick Weber talk about how social media plays a role in crisis communications.
They share three examples of how Monsanto developed internal processes with different departments to best handle crises online and in social media.
The Hershey Company: Developing a social media presence for a 122-year-old co...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, The Hershey Company's Sarah Dull explains how the 122-year-old company, a house of over 80 brands, developed a company social media presence.
She talks about how they re-established the brand, updated their website, renamed all their social profiles, and created a plan to launch a customer service channel at @AskHershey.
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocialMedia.org
In his presentation, SocialMedia.org CEO Andy Sernovitz shares his recommendations on how to stay safe and ethical in social media.
Andy covers the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Dunkin' Brands' Melanie Cohn explains how they work with influencers to produce beautiful content, test new innovations, drive loyalty, and achieve scalable reach.
She talks specifically about influencer campaigns connected with pumpkin season, Valentine's Day, and their own loyalty program.
Canon USA: Real-time photo tips, presented by Betty GiossiSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Canon USA's Betty Giossi shares how they used social listening to react in real time to social media using the hashtag #RealtimeTips.
She goes into detail about how the campaign leveraged key influencers, multiple social platforms, targeted social listening, UGC, and more.
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, American Eagle Outfitters' Stephanie Campbell talks bout how their Aerie brand built community and resonated emotional connections with their fans using #AerieREAL.
She breaks down the #AerieREAL body-positive campaign from start to finish and shares their results.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3. Social Media Monitoring at Coca-Cola
• Gather insights about online consumer sentiment
• Identify and engage with key influencers
• Track and evaluate campaigns
• Identify trending topics
• Benchmark and track brand and Company conversations
• Conduct competitor benchmarking and tracking
• Evaluate online share of voice
• Develop key insights and strategies
4. Heartbeat vs. MAP
Best for real-time monitoring of Best for in-depth research and
brands and products. Ideal for historical analysis. Ideal for looking
knowing what is happening right at what has happened in the past or
now. over time
• Real-time monitoring and • Real-time monitoring with
measurement historical archives
• Key influencer tracking • Key influencer tracking
• Geography and demographics • Geography and demographics
• Automated sentiment • Automated sentiment
• Engagement workflow
5. Global License Allocation for Heartbeat
• Each Heartbeat can be used my multiple Sysomos users; pre-established
Heartbeats available for use are:
– Each of the top brands
– Each of the five regions
• Pacific
• North America
• Latin America
• Europe
• Eurasia and Africa
– Dedicated Corporate topics
• Remaining Heartbeats will be designated for ongoing requests
6. Global License Allocation for MAP
• There are less licenses for MAP
• Each operating unit and two key functions will receive licenses to use as
needed:
– Pacific
– North America
– Latin America
– Europe
– Eurasia and Africa
– Public Affairs and Communications
– Global Connections
• The most important thing about MAP is to LOG OUT
7. Rules for Sharing Information
All users are required to include the following information when sharing
information obtained through Sysomos whether it is a casual email or a
formal report:
Date that the information was pulled or the report was developed
Heartbeats used
Date range of the data analyzed
Summary of tags or queries
Goal or purpose of the report
Requestor (this could be an individual person or an ongoing team request)
8. Progress to Date
• There were less than 50 people trained in 2010 and
we’ve more than quadrupled this number in 2011
• We are monitoring in more than two dozen
languages around the world
• Various markets are customizing and creating their
own local dashboards using data from Sysomos
• Teams from various business areas within the
organization are asking for access to the tools –
momentum is building
9. They are Using the Tools too…
• Benchmark the amount of conversation prior to a campaign and measure the
campaign’s effectiveness
• Identify influential people who are driving conversations or who are actively talking
about The Company, brand or campaign.
• Analyze the effectiveness, velocity or viral spread of a campaign or product launch
• Monitor sensitive topics to determine if conversations are trending up or down
• Determine if a campaign or phrase has been previously used by another Company or if
there are any positive or negative associations with a phrase or potential spokesperson
• Assess the conversation related to partnerships, sponsorships or events
• Track general share-of-voice relative to competitors
10. Some Quick Lessons Learned…
Interesting Findings:
• Adoption across the globe is best when conducted in person
– Local champions are a must
– Web based training should be used as a supplement
• Creating an @CocaColaCo Twitter voice requires the following:
– Posting more often
– Following followers
– Engaging and compelling content
Creating Buzz
• Tweeting live CEO speeches
• Earnings content
• Don’t be afraid to be controversial
• New and exciting activations
11. Thank You
Natalie Johnson
@nataliejohnson
@cocacolaco
Editor's Notes
The real value of Sysomos is not in the data or the technology, but how you use the system. This training and the accompanying manual is designed as a helpful guide for end users to learn how to use the tool and to maximize its value.
Coca-Cola has purchased licenses to two Sysomos products - Heartbeat and Media Analysis Platform or MAP. Both are based on the same technology; however they provide different features to meet the needs of different users. Heartbeat is designed for day-to-day monitoring and measurement requirements which will be available to most users within The Coca-Cola Company. MAP is designed to be a research tool and will be available to select users only. The key difference is the ability to assign workflow within Heartbeat.
Access to MAP is limited to a specific number of licenses and only one person can utilize one license at a time. It is extremely important that each user log out when they are finished using MAP or if they will be idle in the system for a period exceeding 10 minutes.
At the core of Sysomos is an ever-growing and evolving database of conversations. How and when information is pulled and analyzed can significantly impact the results. Two people utilizing the same Heartbeat to obtain a snapshot of consumer sentiment regarding Diet Coke, for example could get differing results. If these reports are circulated internally without context it could create confusion. In order to limit possible confusion, each user is required to include a report summary to allow for easier comparison.Depending on the final format of the report, this information can be included in a cover memo, overview section or final/appendix section of the report. The important factor is that it is included and clearly marked. If you have been asked to develop a report on the following topics, you must include the appropriate team member on the report distribution list regardless of business unit, report purpose or report recipients. NOTE: mention cc list if still applicable
Sysomos can be a very powerful tool, but at its core it is simply a database. The value is in how the data is analyzed and used internally to make The Coca-Cola Company smarter and more effective. If you are pulling data or creating a report for another person or team it is recommended that you decide as a group what type of information would be helpful and in what format.