This document summarizes a presentation from Vince Golla at the 2012 BlogWell conference in Los Angeles. The presentation discusses Kaiser Permanente's use of a video blog on YouTube and WordPress to share patient stories. The goals were to overcome misconceptions about the organization and promote its care. Videos were syndicated across owned channels and earned media to gain over 40,000 views. The project helped improve Kaiser's brand and led to a spinoff Twitter chat series.