BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty

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In his BlogWell Dallas presentation, Coldwell Banker Real Estate's VP of Communications, David Siroty, shares how they are using video content to change the real estate world. Watch the video of this presentation here: https://vimeo.com/38248782

Business Technology

A relationship based on past partnerships on development and advertising

ELEMENTS OF DEVELOPMENT

Aggregate Experience Content

Ag Ex Ct

EXPERIENCE

• Used our API to match data & parameters on our traditional site
• IP lookup to auto-locate visitors

EXPERIENCE

• Used our API to match search experience on our traditional site
• IP lookup to auto-locate visitors

EXPERIENCE

• Auto populate titles with property info • Link to full details on coldwellbanker.com
• Agents can customize description & tags • Leads form to contact agent directly
• Sharing via social

Wished he’d seen
THE RESULTS Over 150k
videos
On Location before
finishing book
uploaded

Finalist for
Open Web
Awards

Sold homes
& created 3 million visits
rock stars in first 2.5 yrs +1 million
video views

Questions?

©2011 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each
Office Is Independently Owned And Operated.

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