Escuchando en un mundo socialmente conectado por Forrester ResearchEngel Fonseca
The document summarizes a webcast on listening platforms presented by Forrester Research. It discusses the importance of listening for companies, defines listening platforms and brand monitoring, and summarizes Forrester's analysis of leading listening platform vendors through a Forrester Wave report. Key recommendations include determining goals, relevant data sources, available resources, and organizational preparedness for a listening platform.
B2B companies are looking beyond conventional marketing communications and using social media to engage directly with their audiences, build trust and gather customer insight. But many companies are struggling to do this in a meaningful way. They’re prioritising marketing rhetoric over content creation, community building, and problem solving. This means that businesses are missing the opportunity to turn prospects into customers and customers into advocates. In this workshop, Text100’s Global Digital and Social Media Lead Jeremy Woolf will present the case for B2B social media and methodology for driving results. The delegation will then be split into four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups, with each presenting their strategy back to the delegation.
091123 Shanghai Spanish Chamber Of Commerce Event 0.2Text100
- Bloggers are increasingly influential voices that companies can no longer ignore. While traditionally seen as unprofessional, bloggers expect to be engaged with as potential partners, not just outlets for press releases.
- Most bloggers are part-time and welcome contact from PR firms to provide information and suggest potential connections. Younger bloggers in Asia Pacific are more open to contact than those in Europe and USA.
- RSS feeds, corporate websites, and other bloggers are important information sources for bloggers, more so than traditional media. Providing content through these channels is key to reaching bloggers.
Social Networking: Trends and ApplicationsTeemu Arina
This document summarizes trends in social networking and applications from December 2009. It discusses the power of social networks and how search has become primary. It also examines prosumers who both produce and consume media, and how the technographics of social media vary by age. Key concepts covered include the reverse sales funnel, social objects, transaction costs, collaboration and informal network roles in digital ecosystems.
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09Lars Voedisch
Social Media, PR and Internal Communications.
What are the latest trends in this area?
See examples on how Dow Jones helps its customers to understand the complex media landscape and efficiently communicate to its workforce and key external stakeholders.
What are the best strategies and techniques to measure and prove the value of corporate communications?
What do corporate communicators need to know about social media and what does it mean for the business?
How can communicators keep employees informed and engaged in times of continuous change and crisis?
This document discusses tools and tips for issues monitoring. It introduces the authors and their backgrounds in digital reputation and PR. It then discusses the costs of crises for several major companies. It provides examples of how issues can damage reputation quickly online and the importance of monitoring. The document gives tips for getting started with issues monitoring, including doing a vulnerability assessment, setting up proper tracking and keywords, and creating a dedicated team and process. It discusses whether to use Asian-centric or US-centric tools and the benefits of both human and machine analysis. Finally, it outlines options for keeping monitoring in-house, outsourcing it, or using a hybrid model.
Social Media Marketing for the Architectural IndustryIngrid Ricks
This document provides an overview of social media marketing. It discusses how social media usage has grown faster than email usage. Popular social networks like Facebook, Twitter, and LinkedIn are outlined. Social media marketing is defined as using social networks to share company information, interact with customers, and spread word about new products and events. Reasons why social media is important for marketing are given. A six step plan for a successful social media program is then outlined, including having a plan, leveraging relevant networks, starting a blog, advertising social networks, promoting through social networks, and staying engaged. Examples of architecture firms using social media are also provided. The document concludes with discussing getting started with social media marketing.
Social networking sites allow individuals and organizations to connect with others through online communities. The document discusses many popular social networking sites including Facebook, MySpace, LinkedIn, and Twitter. It provides statistics on the size and demographics of the user base for each site. The document also explores how companies can utilize social networking to engage with current and potential customers through pages, groups, photos, videos, and other interactive features.
Escuchando en un mundo socialmente conectado por Forrester ResearchEngel Fonseca
The document summarizes a webcast on listening platforms presented by Forrester Research. It discusses the importance of listening for companies, defines listening platforms and brand monitoring, and summarizes Forrester's analysis of leading listening platform vendors through a Forrester Wave report. Key recommendations include determining goals, relevant data sources, available resources, and organizational preparedness for a listening platform.
B2B companies are looking beyond conventional marketing communications and using social media to engage directly with their audiences, build trust and gather customer insight. But many companies are struggling to do this in a meaningful way. They’re prioritising marketing rhetoric over content creation, community building, and problem solving. This means that businesses are missing the opportunity to turn prospects into customers and customers into advocates. In this workshop, Text100’s Global Digital and Social Media Lead Jeremy Woolf will present the case for B2B social media and methodology for driving results. The delegation will then be split into four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups, with each presenting their strategy back to the delegation.
091123 Shanghai Spanish Chamber Of Commerce Event 0.2Text100
- Bloggers are increasingly influential voices that companies can no longer ignore. While traditionally seen as unprofessional, bloggers expect to be engaged with as potential partners, not just outlets for press releases.
- Most bloggers are part-time and welcome contact from PR firms to provide information and suggest potential connections. Younger bloggers in Asia Pacific are more open to contact than those in Europe and USA.
- RSS feeds, corporate websites, and other bloggers are important information sources for bloggers, more so than traditional media. Providing content through these channels is key to reaching bloggers.
Social Networking: Trends and ApplicationsTeemu Arina
This document summarizes trends in social networking and applications from December 2009. It discusses the power of social networks and how search has become primary. It also examines prosumers who both produce and consume media, and how the technographics of social media vary by age. Key concepts covered include the reverse sales funnel, social objects, transaction costs, collaboration and informal network roles in digital ecosystems.
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09Lars Voedisch
Social Media, PR and Internal Communications.
What are the latest trends in this area?
See examples on how Dow Jones helps its customers to understand the complex media landscape and efficiently communicate to its workforce and key external stakeholders.
What are the best strategies and techniques to measure and prove the value of corporate communications?
What do corporate communicators need to know about social media and what does it mean for the business?
How can communicators keep employees informed and engaged in times of continuous change and crisis?
This document discusses tools and tips for issues monitoring. It introduces the authors and their backgrounds in digital reputation and PR. It then discusses the costs of crises for several major companies. It provides examples of how issues can damage reputation quickly online and the importance of monitoring. The document gives tips for getting started with issues monitoring, including doing a vulnerability assessment, setting up proper tracking and keywords, and creating a dedicated team and process. It discusses whether to use Asian-centric or US-centric tools and the benefits of both human and machine analysis. Finally, it outlines options for keeping monitoring in-house, outsourcing it, or using a hybrid model.
Social Media Marketing for the Architectural IndustryIngrid Ricks
This document provides an overview of social media marketing. It discusses how social media usage has grown faster than email usage. Popular social networks like Facebook, Twitter, and LinkedIn are outlined. Social media marketing is defined as using social networks to share company information, interact with customers, and spread word about new products and events. Reasons why social media is important for marketing are given. A six step plan for a successful social media program is then outlined, including having a plan, leveraging relevant networks, starting a blog, advertising social networks, promoting through social networks, and staying engaged. Examples of architecture firms using social media are also provided. The document concludes with discussing getting started with social media marketing.
Social networking sites allow individuals and organizations to connect with others through online communities. The document discusses many popular social networking sites including Facebook, MySpace, LinkedIn, and Twitter. It provides statistics on the size and demographics of the user base for each site. The document also explores how companies can utilize social networking to engage with current and potential customers through pages, groups, photos, videos, and other interactive features.
This is the latest instalment of our best practice series "Is Social Media more Hype than Hope?". Gaetano Squillante, ex-global head of social and digital at Adidas, and who currently leads digital strategy efforts across Havas Media APAC, presents a compelling piece on why social media efforts should be seen as part of an experiential/holistic ecosystem and to deliver a positive brand experience.
Social media has fundamentally changed how brands can interact with consumers in an intimate way online. Brands that engage with consumers through social media can achieve an unprecedented level of intimacy compared to traditional offline advertising. Social media offers brands opportunities to be present where audiences spend their time online, at points of influence, and to extend their messaging into user-generated content and interactions within online communities in a way that facilitates discovery.
Jerry Silver of EMC was so kind to share this presentation with the general assembly. We were glad to have him at Evans Data Corporation's Developer Relations Conference 2012!
Corporate reputation social age by john bellJohn Bell
There are at least five meta-trends that affect how corporations manage their reputations today. More and more companies are getting smart about these
changes, investing in internal education and bringing in partners who are closer to the social media phenomenon to help them evolve not just their
communications or marketing but, often, some of their core business practices.
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
Identify the Strategic Impact of Conversations About Your BrandAlterian
This document summarizes key insights and recommendations from social media monitoring of conversations about a brand. It discusses getting beyond surface-level data to meaningful "so what" insights by leveraging human research. Examples show sentiment analysis of product mentions can identify opportunities to promote less discussed but positively viewed offerings. The brand's Twitter engagement indicates other channels like forums should also be used. Overall, an integrated approach is needed to understand the marketing strategy and address business problems.
The document discusses measuring return on investment (ROI) from social media. It notes that most marketing dollars are spent on awareness and interest rather than later stages of the purchase funnel. This does not help prove ROI to leadership. The document then outlines how social media data can be used to better measure impact on purchase intent, purchases, and loyalty when aggregated at scale. It provides examples of how sentiment analysis and purchase intention metrics can provide insights into sales fluctuations and the impact of promotions.
Web 2.0 At Work - Simple And Social Collaboration Between CoworkersAcando Consulting
This is a presentation from an "awareness seminar" held by Oscar Berg and Henrik Gustafsson from Acando about how Web 2.0 principles and social tools can be used to improve collaboration, knowledge exchange and innovation in an enterprise context.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
Teigland_Exploring future of value creationssemba2012
This document discusses trends related to social media, networks, and knowledge sharing. It notes that the rate of change outside organizations is often faster than inside, and that human capacity cannot keep up with the growth of information. Social networks and big data are now big businesses. Tracking disease outbreaks and modeling influence through social networks is discussed. The number of virtual worlds and their users is rapidly growing as a platform for collaboration and innovation. Many organizations now encourage social media use internally, recognizing networks of relationships as a source of competitive advantage through open innovation and exploration. The future may involve more user-led development and open models of value creation across organizational boundaries through virtual and immersive environments.
Online Image Management & Positioning Survey: Penn Schoen Berlandpsbsrch123
The document discusses how brands can build their presence in the digital world. It highlights the increasing importance of digital platforms like search engines, social media, blogs, and mobile. It emphasizes that a brand website sits at the center of a digital ecosystem and that brands must leverage different digital technologies and bring new ideas to grow their business across multiple screens.
The survey found that:
1) Most companies have between 2-3 staff members working on social media, either exclusively or as part of broader roles.
2) While many companies have 1 or more people working exclusively on social media, far more integrate social media responsibilities into existing jobs on a part-time basis.
3) There appears to be a consensus that social media expertise is best organized by integrating it into various roles, rather than requiring exclusive focus, with the majority of large companies taking this approach.
The survey found that:
1) Most companies have between 2-3 staff members working on social media, either exclusively or as part of broader roles.
2) While many companies have 1 or more people working exclusively on social media, far more integrate social media responsibilities into existing jobs on a part-time basis.
3) There appears to be a consensus that social media expertise is best organized by integrating it into various roles, rather than requiring exclusive focus, with the majority of large companies taking this approach.
1) Social media has allowed brands to develop intimate relationships with consumers through online interactions that are unprecedented compared to traditional offline marketing.
2) Brands can be present where consumers spend their time online and at points of influence by participating in communities, facilitating discovery of relevant content, and extending their message into shared and entertaining branded content.
3) Windows Live aims to be a single destination for digital communication, sharing, and storage across devices, centering all digital activity and allowing advertisers to reach their key audiences online.
Maximizing e-mail engagement requires segmenting audiences, developing targeted content in an authentic voice, and testing different elements of the email marketing process. Effective emails begin with segmenting lists based on demographics and interests. They develop content tailored to each segment using an authentic organizational voice and compelling design. Various elements like subject lines, calls to action, and graphics should be tested to maximize open rates, click-throughs, and desired outcomes.
7 examples of stuff we need to stop saying about social media. Presented at the KC/IABC monthly professional development lunch meeting on Oct. 18, 2012.
Social Media and the Energy Industry May 2012DEER digital
This presentation come from DEER digital's May Breakfast Briefing on Social Media and the Energy Industry. Sparked by the vast contrast between BP’s management of the Deepwater Horizon Oil Spill and the Total Elgin Gas Leak, it is clear that the public demands communication on these channels. In this presentation we examine to what degree the energy industry has embraced social media, with key learnings for the future.
The document discusses social capital and social influence in the digital age. It notes that social influence is a key factor driving business value through customer acquisition, loyalty, and higher sales. However, accurately measuring social influence has been challenging due to a lack of standards and incomplete metrics. New technologies are emerging that aim to better define social influence based on factors like reach, relevance, resonance, and centrality to quantify an individual's influence within a community. These technologies could help identify influential consumers and measure the impact of social conversations on purchase intent.
This is the latest instalment of our best practice series "Is Social Media more Hype than Hope?". Gaetano Squillante, ex-global head of social and digital at Adidas, and who currently leads digital strategy efforts across Havas Media APAC, presents a compelling piece on why social media efforts should be seen as part of an experiential/holistic ecosystem and to deliver a positive brand experience.
Social media has fundamentally changed how brands can interact with consumers in an intimate way online. Brands that engage with consumers through social media can achieve an unprecedented level of intimacy compared to traditional offline advertising. Social media offers brands opportunities to be present where audiences spend their time online, at points of influence, and to extend their messaging into user-generated content and interactions within online communities in a way that facilitates discovery.
Jerry Silver of EMC was so kind to share this presentation with the general assembly. We were glad to have him at Evans Data Corporation's Developer Relations Conference 2012!
Corporate reputation social age by john bellJohn Bell
There are at least five meta-trends that affect how corporations manage their reputations today. More and more companies are getting smart about these
changes, investing in internal education and bringing in partners who are closer to the social media phenomenon to help them evolve not just their
communications or marketing but, often, some of their core business practices.
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
Identify the Strategic Impact of Conversations About Your BrandAlterian
This document summarizes key insights and recommendations from social media monitoring of conversations about a brand. It discusses getting beyond surface-level data to meaningful "so what" insights by leveraging human research. Examples show sentiment analysis of product mentions can identify opportunities to promote less discussed but positively viewed offerings. The brand's Twitter engagement indicates other channels like forums should also be used. Overall, an integrated approach is needed to understand the marketing strategy and address business problems.
The document discusses measuring return on investment (ROI) from social media. It notes that most marketing dollars are spent on awareness and interest rather than later stages of the purchase funnel. This does not help prove ROI to leadership. The document then outlines how social media data can be used to better measure impact on purchase intent, purchases, and loyalty when aggregated at scale. It provides examples of how sentiment analysis and purchase intention metrics can provide insights into sales fluctuations and the impact of promotions.
Web 2.0 At Work - Simple And Social Collaboration Between CoworkersAcando Consulting
This is a presentation from an "awareness seminar" held by Oscar Berg and Henrik Gustafsson from Acando about how Web 2.0 principles and social tools can be used to improve collaboration, knowledge exchange and innovation in an enterprise context.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
Teigland_Exploring future of value creationssemba2012
This document discusses trends related to social media, networks, and knowledge sharing. It notes that the rate of change outside organizations is often faster than inside, and that human capacity cannot keep up with the growth of information. Social networks and big data are now big businesses. Tracking disease outbreaks and modeling influence through social networks is discussed. The number of virtual worlds and their users is rapidly growing as a platform for collaboration and innovation. Many organizations now encourage social media use internally, recognizing networks of relationships as a source of competitive advantage through open innovation and exploration. The future may involve more user-led development and open models of value creation across organizational boundaries through virtual and immersive environments.
Online Image Management & Positioning Survey: Penn Schoen Berlandpsbsrch123
The document discusses how brands can build their presence in the digital world. It highlights the increasing importance of digital platforms like search engines, social media, blogs, and mobile. It emphasizes that a brand website sits at the center of a digital ecosystem and that brands must leverage different digital technologies and bring new ideas to grow their business across multiple screens.
The survey found that:
1) Most companies have between 2-3 staff members working on social media, either exclusively or as part of broader roles.
2) While many companies have 1 or more people working exclusively on social media, far more integrate social media responsibilities into existing jobs on a part-time basis.
3) There appears to be a consensus that social media expertise is best organized by integrating it into various roles, rather than requiring exclusive focus, with the majority of large companies taking this approach.
The survey found that:
1) Most companies have between 2-3 staff members working on social media, either exclusively or as part of broader roles.
2) While many companies have 1 or more people working exclusively on social media, far more integrate social media responsibilities into existing jobs on a part-time basis.
3) There appears to be a consensus that social media expertise is best organized by integrating it into various roles, rather than requiring exclusive focus, with the majority of large companies taking this approach.
1) Social media has allowed brands to develop intimate relationships with consumers through online interactions that are unprecedented compared to traditional offline marketing.
2) Brands can be present where consumers spend their time online and at points of influence by participating in communities, facilitating discovery of relevant content, and extending their message into shared and entertaining branded content.
3) Windows Live aims to be a single destination for digital communication, sharing, and storage across devices, centering all digital activity and allowing advertisers to reach their key audiences online.
Maximizing e-mail engagement requires segmenting audiences, developing targeted content in an authentic voice, and testing different elements of the email marketing process. Effective emails begin with segmenting lists based on demographics and interests. They develop content tailored to each segment using an authentic organizational voice and compelling design. Various elements like subject lines, calls to action, and graphics should be tested to maximize open rates, click-throughs, and desired outcomes.
7 examples of stuff we need to stop saying about social media. Presented at the KC/IABC monthly professional development lunch meeting on Oct. 18, 2012.
Social Media and the Energy Industry May 2012DEER digital
This presentation come from DEER digital's May Breakfast Briefing on Social Media and the Energy Industry. Sparked by the vast contrast between BP’s management of the Deepwater Horizon Oil Spill and the Total Elgin Gas Leak, it is clear that the public demands communication on these channels. In this presentation we examine to what degree the energy industry has embraced social media, with key learnings for the future.
The document discusses social capital and social influence in the digital age. It notes that social influence is a key factor driving business value through customer acquisition, loyalty, and higher sales. However, accurately measuring social influence has been challenging due to a lack of standards and incomplete metrics. New technologies are emerging that aim to better define social influence based on factors like reach, relevance, resonance, and centrality to quantify an individual's influence within a community. These technologies could help identify influential consumers and measure the impact of social conversations on purchase intent.
The document discusses sentiment analysis accuracy and subjectivity. It finds that sentiment accuracy claims over 90% are exaggerated or overfit. Audits of sentiment analysis tools show low inter-annotator agreement between 78-83%, and annotators only agree with each other 58-91% of the time, depending on difficulty. True breakthroughs in sentiment accuracy will come from personalization rather than improved algorithms, which cannot break the 80% agreement barrier due to sentiment subjectivity.
This document summarizes a presentation by Forrester Research on marketing effectiveness and the social media landscape. It discusses how consumers spend more time watching TV than online but internet usage is growing. It also discusses how consumers trust recommendations from friends and family over advertisements. The presentation examines Forrester's Social Technographics framework, which segments consumers into groups based on their participation in social media activities. Finally, it provides examples of how companies like Dell and T-Mobile have engaged with social media and customers.
Interacting with Social Media to Strengthen Communication StrategiesVisible Technologies
Aberdeen Group research firm is one of the premier analyst firms covering the social media landscape, and Dell is highly regarded as a world-class leader in social media strategy. Don't miss this rare opportunity to hear from both organizations in a live PRWeek/Visible Technologies webcast Interacting with Social Media to Strengthen Communication Strategies, featuring Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.
The Social Web. Why Brands Must Listen, Measure and Act v2.0Visible Technologies
The document discusses the rise of social media and user-generated content. It provides statistics showing rapid growth in internet and social media usage. Key points include:
- Billions of people are still not online as internet penetration increases
- The amount of content on YouTube now exceeds what was on the entire web in 2000
- Blogging and social media usage has grown tremendously in the past decade
- Consumers are increasingly getting news, information and influencing purchase decisions through social media
- Both mainstream media and brands are recognizing the importance of participating in social conversations
This document provides best practices for online communities. It discusses starting with clear objectives and putting members' needs first. It recommends developing a flexible plan, getting internal support, identifying necessary staff roles like a social media strategist and community manager. It also covers selecting technology vendors, kickstarting participation, and maintaining engagement over time through recognition, events, and cross-promotion on multiple social platforms like Facebook, Twitter, and YouTube. Widgets and applications can extend the community if they offer interactive value to users. Overall, the document emphasizes listening to members and relinquishing some control to develop successful online communities.
A class presentation for a project in Management Information Systems class at Miami University. The client, new to the realm of social networking, was exploring options for family-friendly sites and network ideas. I was presented with the challenge of reviewing a current social network (ExpertVillage) and then making a recommendation of whether the firm should pursue a buy-out, or develop their own network. In the following slides, my team's recommendation's and findings are documented. Our proposed new venture is The Front Porch, a mix of social networking and social video site that seeks to gather families around meaningful activities that encourage growth and learning.
Social CRM leverages social media and aims to enhance traditional CRM systems by better engaging customers. It allows companies to have more natural conversations with customers online, gain valuable insights from social interactions, and build stronger relationships. While still evolving, many companies are seeing benefits from Social CRM like increased customer loyalty and opportunities for feedback. It emphasizes listening to customers rather than just marketing and aims to deepen customer connections over time through online interactions.
This document discusses social media in the workplace and provides guidance on developing social media policies. It notes that social media can enhance communication, engage employees, and reduce costs when used properly. However, companies must address workplace issues like appropriate content, privacy, and productivity. The document recommends that companies create social media policies that define appropriate use of tools and represent the company, while respecting employees. It also stresses the importance of reputation management and using social media for employer branding.
The What & The Why: Small Business Social Web StrategyNatalie Alvanez
The document discusses developing a social media strategy for small businesses. It covers identifying relevant consumer social media tools, examining customer behavior, setting business objectives, and differences between small and large brands. It provides a methodology ("POSTm") for the strategy, which involves focusing on people, objectives, strategy, tools, and measurement. Key aspects include listening first, getting a professional plan, allocating most funds to staff, and measuring return on participation over time.
Male and female, young and old, a fast-growing number of today's shoppers are tapping into social media to find product information, get deals, read reviews and share opinions on purchases. In order to meet the needs of these social shoppers, retail organization must join the social media fray. But to be successful in the social realm, merchants must carefully plan and execute a strategy that will appeal to their particular target audience. This session will provide top tips and tactics for retailers wanting to get up-to-speed on the latest and greatest social strategies.
1) The document summarizes a presentation about changing relationships with audiences due to social media and two-way conversations.
2) It discusses how the pace of change in information technology is transforming industries like media, automobiles, and banking. Customers now favor openness and new business models.
3) Social media principles are similar to offline human interactions and should be authentic, verifiable, and relevant. The document provides examples of how social media has impacted companies and evaluates strategies for companies to engage audiences through social media.
The document provides information for IT vendors on how to effectively market to IT professionals through social networks. It discusses data showing that business technology buyers are increasingly active socially. It outlines the different stages of the IT purchase process and how buyers engage at each stage through communities, prioritizing quality discussions and relevant information. The document recommends that vendors focus their social engagement on providing technical expertise, resources, solutions amplification, and connections to help buyers at each stage rather than just advertising. Face-to-face events are also presented as an effective opportunity for direct engagement.
Integrating Social Media into Your Marketing PlanJoel Warady
This document provides an overview of integrating social media into existing marketing plans. It recommends creating social media strategies using blogs, Facebook, YouTube, Twitter, and LinkedIn to engage customers and build brands. Specific tactics described include company blogging, promoting brands through videos, and allowing consumer generated content. The goal is to appear transparent, connect with customers online, and leverage word-of-mouth marketing through social networks.
This document provides an overview of strategies for using social media and web 2.0 tools to engage customers and build brands. It discusses monitoring online conversations, identifying target audiences, creating compelling content, and using various social media platforms like Facebook, Twitter, LinkedIn and blogs. It also covers topics like crisis management online, creating mobile-friendly websites, podcasting, pitching to bloggers and using analytics tools to measure results. The goal is to leverage these channels to spread messaging and create brand ambassadors in a cost-effective manner.
This document provides an overview of strategies for using social media and web 2.0 tools to engage customers and build brands. It discusses monitoring online conversations, responding to feedback, creating compelling content, using platforms like social networks, blogs and podcasts, and practicing public relations online. Specific tips are provided for activities like creating social media campaigns, engaging corporate audiences, pitching to bloggers and more. The goal is to leverage new marketing approaches for clients in today's digital landscape.
You've heard the talk that professional social networks have become the go-to resource for connecting with IT buyers and decision makers. Go beyond the hype and learn how successful tech marketers are amping up their social strategies for real business impact.
This document discusses the rise of social media and its impact on communication and branding. It notes that 75% of U.S. adult internet users use social technology, Twitter has grown over 3,000% in the past year, and 120,000 blogs are launched daily. It emphasizes that brands must now engage in social media as consumers expect companies to be present and interact with them online. It advises companies to listen to what is being said about their brand, engage authentically with fans and customers, and continuously monitor social media to understand their online reputation and conversations.
The document discusses how public relations has evolved from a focus on media coverage and articles to also include social media content creation, online reputation management, customer service, and digital marketing. It covers how companies must engage with customers and influencers online to participate in conversations and maintain their brand reputation. Metrics for social media success include search engine optimization, word-of-mouth influence, and developing a positive online reputation that impacts brand awareness and potential sales.
Mindshare Report - Executive Summary - Social Media AcademySociety3
Winning customer mindshare to an extent where it becomes a powerful competitive weapon.
This study explores the opportunity social media presents to corporations as a result of deeper insights revealed about their customer base and market. This study is not a complete Enterprise Social Media Assessment but rather serves to illustrate the level of customer presence and corporate engagement that currently exists in social networks for the companies evaluated.
Design Your Customer Community For Maximum EngagementGet Satisfaction
http://ow.ly/hsc9k, 5 Mistakes Companies Make When Using Customer Communities
Kim Celestre of Forrester Research and Matt Wallace from Volunteer Match talk about leveraging a customer community to drive engagement and provide an excellent customer experience.
This webcast provides you with a playbook to help transform your online community into a thriving, interactive network of customers and best practices to create a healthy and active online customer community. Then you will hear from VolunteerMatch, a nonprofit organization about leveraging customer community to gather feedback, provide self-service support and engage with your customers.
Learn how to:
•Identify and incentivize brand advocates
•Turn fleeting social conversations into valuable resources that are discoverable by customers, prospects, and search engines
•Drive innovation based on the feedback of your most active customers
•Enable self-service, community-based support
ABOUT THE PRESENTERS:
Kim Celestre, Senior Analyst Forrester - Kim serves Technology Marketing Professionals. Her analysis on social trends, issues, and best practices helps marketers create social strategies and tactics that increase customer value. Her research focuses on B2B marketing, with a specific emphasis on the use of social networks and online communities to drive technology adoption and shape buying behaviors.
Matt Wallace, VolunteerMatch - Matt joined VolunteerMatch as a Community Support associate in July 2011. Currently, he works on the Communications team as Senior Associate in charge of Nonprofit Relations. He is responsible for engaging VM’s network of nonprofits through webinars, blogs, social media and online content found in the Learning Center. A certified online moderator, Matt helped launch the VM Community Page and established it a successful support platform for the website’s network of users. Before joining VolunteerMatch, Matt worked as an online advertising consultant.
Social media can provide several key benefits for businesses including customer service, market research, communication/brand management, lead generation, and establishing thought leadership. It allows companies to monitor customer feedback, engage in conversations, empower customers to provide suggestions, and generate leads by providing useful content to potential customers. While social media is largely free and allows unlimited content and viral sharing, businesses must also be aware of its constantly changing nature and undefined social norms.
Insight into Action: Driving Engagement on the WebHubbard One
This document discusses driving customer engagement through websites. It defines customer engagement as getting customers to connect more deeply with a brand through quality products that earn trust. The document outlines keys to an engaging website, including making the site valuable through great content, memorable through design, friendly by integrating social media, and mobile-friendly. It provides examples of how companies like Nike, Cisco and law firms use these strategies on their websites to drive engagement. The conclusion is that companies must take action to break through "frazzled customer syndrome" and apply these engagement strategies to drive loyalty and business performance.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
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3. Commonly Asked Questions
1. Will I be able to get copies of the slides after the event?
2. Is this web seminar being taped so I or others can view
it after the fact?
4. Today’s Presenters
• Suresh Vittal
Principal Analyst
Forrester Research
• Blake Cahill
Senior Vice President of Marketing
Visible Technologies
• Dennis Bye
Group Manager, Digital Marketing
Microsoft US Central Marketing Group
5.
6. Listening in a socially
connected world
Suresh Vittal
Principal Analyst
Forrester Research
February 17, 2009
35. Beyond “Listening”
Examples of How Leveraging Social Media Can
Transform Your Brand & Organization
Blake Cahill
SVP of Marketing
blake@visibletechnologies.com
36. Visible Technologies - Overview
• Founded in 2003
• Offices in New York, Seattle, Boston, LA, San Francisco with over 80
employees
• Industry-leading products to track, measure and engage in social media
conversations (TruCast®) and online reputation management (TruView™)
• Clients:
• Awards:
37. Social Media Challenges Marketers & Organizations
• A new channel with overwhelming amounts of data
• Separation of insights and issues from useless data
• Discovery of new topics and trends
• Coordination of ownership across the organization
• Analysis of overall brand impacts
• Identification of “influentials”
• Pro-active participation in discussions
• Competitive analysis
• ROI measures
• Global reach
38. Who Should be Paying Attention?
• Brand Marketers
• Media Buyers
• Public Relations
• Product Development
• Market Research
• Customer Service
• Executives
…..THE ENTIRE ORGANIZATION...BUT HOW & WHY?
39. What Can Be Learned & How?
Online Word-of-Mouth
Customer Experience
Product Innovation
Consumer segmentation
Sentiment analysis
Positioning
Crisis communication
Brand monitoring
Strategic
Tactical
Additionally, Customer Experience and Online Word-of-
Mouth should also be consider categories
40. Case Study: Brand Monitoring
Situation:
Client was a major
sponsor of the Summer
Olympics and had
invested heavily to
increase awareness
around their brand image
and products.
Action:
Monitor all conversations
about company brand,
products and services ,
and specific athlete
sponsorships to measure
overall volume of
conversations, sentiment,
and any radial/viral spread
of conversations.
Results:
Client saw a large
increase in conversations
while being able to keep
an eye on the overall
sentiment changes
throughout the event. The
individual conversations of
athletes' had a very
positive impact for the
brand.
This visualization has also been used to track crisis comms situations for clients as well
41. Case Study: Positioning – Conversation Analysis
Situation:
A major CPG
manufacturer was looking
to understand all online
conversations about their
recently launched food
product with respect to
terms and attributes used
in online discussions
about the product.
Action:
Aggregate all
conversations and dissect
which words and phrases
were being used in
addition to measuring the
sentiment of
conversations as well as
competitor conversations
for similar products.
Results:
Client recognized a
number of key messages
were and were not
resonating with many
consumers and adjusted
marketing messages and
competitive differentiation
based on findings.
42. Sentiment Analysis – What Can Be Learned?
Measuring Sentiment can reveal
the relative post-volume and
sentiment values for each of the
topics of data being collected on
behalf of a client.
Our client data suggests that
typically, less than 25% of
statements made about any
given topic within the social
media space contain sentiment.
Additionally, tracking changes in
sentiment of conversations
overtime (in conjunction with
actions taken by marketers or
organizations to move this
indicator) is a KPI (Key
Performance Indicator) that most
best-in-class organizations have
adopted.
43. Case Study: Segmentation Analysis
Size shows influence: find
authors who lead, to impact
authors who follow.
Situation:
A major film manufacturer
was looking to understand Color shows sentiment: find
all online conversations disgruntled customers of your
about a particular affinity competitors for conversion.
group prior to the launch
of their new product. Identify groups with whom your
Additionally, they wanted competitors don’t have a
to understand competitive foothold in the marketplace.
affinity and sentiment.
Reach out to brand advocates
Action: to reward and encourage their
Aggregate all support.
conversations and dissect
which online consumers Discover strong voices for your
were grouped around a competitors: know who’s in the
particular affinity as well room when you engage.
as measure sentiment and
analyze all competitive Interact with positive
affiliations. consumers: they’re more likely
to enjoy your product in the
Results: context of their enjoyment of
their activity, creating
Client recognized a transference.
number of key influencers
that were brand and un- Identify broad-market leaders,
brand affiliated to which who’s broader reach warrants
they targeted there online outreach: prioritize your actions.
launch actions towards.
44. Case Study – Online Word-of-Mouth/Engagement
Three days later,
influential blogger
Robert Farago
challenges GM’s
positioning on “The
Truth About Cars”
blog
05/16/08 05/19/08 05/19/08
TruCast finds TTAC
post and starts
GMnext Team Member
collecting and
Chris Terry writes on
analyzing the growing
GM blog that company
number of comments
is considering more
and conversations
turbo engine vehicles
to address performance
and fuel economy
issues
45. Case Study – Online Word-of-Mouth/Engagement
Johnny Canada : Robert Farago :
Chris Terry launches
May 19th, 2008 at 10:05 am May 20th, 2008 at 11:32 am
TruCast Engagement
Manager where he reviews
“Smaller engines using a Turbo “Christe. You may be interested
analysis of all conversations
can generate impressive to note that you are the first GM
and crafts response he
horsepower gains, but still lack employee to ever do so.
posts through platform back
the low rpm torque needed to get Congratulations! Thank you for
to TTAC. TruCast
a heavier vehicle moving. As a engaging in this online
automatically starts
result, a Turbo is best utilized on conversation. I’m extremely
analyzing new comments
small lightweight vehicles.” grateful …Let’s do this again.”
Mid May 05/20/08 Late May
Farago and others
acknowledge GM
participation and tone of
conversation starts
changing more
Consumers continue favorably toward GM
to challenge GM
position
positioning