How can companies form their Social Strategy? Where should you begin to have the best chance for success? This presentation describes a Social Action plan for companies who want to have a social strategy.
Brand Whiz is an ad agency into its 11th year that has expanded into the digital vertical.
Are you an entrepreneur? Let us help you grow your business with our special Entrepreneur Packages.
Visit www.brand-whiz.com.
Find us on Facebook at www.facebook.com/BrandWhiz
Social Search Activation - Colm Bracken, Microsoft AdvertisingI Spy Marketing
Colm takes a closer look into how search is sociable, how it takes more than just a Facebook page and a Twitter page to start a powerful conversation and what new and exciting developments Microsoft Advertising are seeing to stay one step ahead.
A presentation created for the yearly Leicester Tigers networking event to highlight the importance of strategy in social media marketing. Presented in association with www.tankpr.co.uk.
Fauzia Burke, is the Founder and President of FSB Associates. She is in high demand for speaking engagements because of her knowledge of the publishing space and her no-nonsense approach to all things digital. She has developed custom presentation for publishers, like HarperCollins, Macmillan, Penguin and Workman, and has spoken at BEA, Digital Book World, AAP and more. With 20 years of publishing and digital marketing experience, Fauzia can help guide you successfully through the digital maze.
How can companies form their Social Strategy? Where should you begin to have the best chance for success? This presentation describes a Social Action plan for companies who want to have a social strategy.
Brand Whiz is an ad agency into its 11th year that has expanded into the digital vertical.
Are you an entrepreneur? Let us help you grow your business with our special Entrepreneur Packages.
Visit www.brand-whiz.com.
Find us on Facebook at www.facebook.com/BrandWhiz
Social Search Activation - Colm Bracken, Microsoft AdvertisingI Spy Marketing
Colm takes a closer look into how search is sociable, how it takes more than just a Facebook page and a Twitter page to start a powerful conversation and what new and exciting developments Microsoft Advertising are seeing to stay one step ahead.
A presentation created for the yearly Leicester Tigers networking event to highlight the importance of strategy in social media marketing. Presented in association with www.tankpr.co.uk.
Fauzia Burke, is the Founder and President of FSB Associates. She is in high demand for speaking engagements because of her knowledge of the publishing space and her no-nonsense approach to all things digital. She has developed custom presentation for publishers, like HarperCollins, Macmillan, Penguin and Workman, and has spoken at BEA, Digital Book World, AAP and more. With 20 years of publishing and digital marketing experience, Fauzia can help guide you successfully through the digital maze.
Brand 2.0: New Mediums. New Opportunities to Showcase Your Brand.Ineke Caycedo
Consumer habits are rapidly changing and moving ever more to a digital environment. Almost everyday, new communications technologies are emerging -- interactive websites, personalized experiences, and user-generated content. From social networking sites like FaceBook, user-generated mediums like YouTube, and entire virtual worlds like Second Life; we are confronted with insurmountable opportunities to reach our customers.
So how do institutions of higher education use these vehicles to attract new students? Build donor bases? Engage current students? How do we cost effectively leverage assets like photography and videography to make an impact across these mediums?
From blogs to text messaging, integrating these new technologies takes planning and collaboration. This session focuses on techniques for maximizing the impact of your communications efforts.
Use of Social Media for Innovative Hotel ConceptOscar Persoon
For the SocialNomics lecture on Nyenrode I was asked to present my experience with social media for my fellow students. This, because I already have researched the capabilities and written a social media strategy / plan for a newly developed concept named Zoku (working titel)
This presentation focuses on real world application of conducting a social media analysis. Utilizing Nike as a key case study, the presentation looks at the steps required to analyze a company's social media platforms to understand if they are truly purposeful and effective while catering to the community and fulfilling a mission statement. Specific focus on YouTube platforms and video as well as Facebook takes place with some regards to analyzing competing brands social media platforms as well.
Overview presentation to help marketers think about and better leverage their brand presence on Facebook (based on where the world was at in March of 2010)
Free Ways To Market On Facebook Bill Parkes Makeover In 4 StepsnFusion
On March 2, nFusion Chief Digital Officer Bill Parkes spoke at SMX West, an educational conference and industry trade show programmed specifically for Web professionals from around the world specializing in search engine optimization, pay-per-click advertising, social media, and mobile search technology. Parkes’ presentation, “Take Your Brand to the Next Level: Facebook Makeover in Four Steps” offered insights about how a business can use Facebook pages to impact its bottom line.
A Guide to Approaching Multi-Channel Social Media Engagement Strategy The Abbi Agency
This is a Guide for Marketers to Understand and Begin Strategizing for Multi-Channel Social Media Engagement Campaigns. It Focuses on the Power of the Consumer Journey, and How Storytelling and Authentic, Cross-Channel Content can Impact a Buyers Digital Journey
Building a Digital Strategy Presentation for UNC School of Journalismnewmediaclay
This is a presentation from an Introduction to Marketing class at UNC-Chapel Hill's School of Journalism. The aim of the lecture was to educate students on how to build a digital strategy for clients and how that differs from traditional ad strategy. The lecture touches on the difference between tactics and strategy and looking at how to implement specific tactics to accomplish the overall strategy.
Building a B2B Social Media Strategy: How Businesses Can Stay RelevantKate Hamilton
All too often, businesses become gunshy about getting started with social media marketing—especially within the B2B space. But not participating in today’s conversation could impact tomorrow’s bottomline. No matter what industry you’re in, influencers, partners and customers are conducting on and offline conversations. It's important not to miss out on the opportunity to be not only a part of the discussion, but define your brand as a leader.
Presented at Social Media Strategies Summit Chicago 2015, Kate Hamilton reviews how to develop a realistic plan, ensure the resources to execute and get serious about social media marketing without getting overwhelmed.
Through her diverse background as a trained journalist with more than 10 years of experience and strategic oversight of digital marketing projects, most recently as vice president of client relations and digital strategy at Chicago-based precision content marketing agency IntraLink Global, Kate details:
- What makes an effective B2B social media strategy
- How to identify where to spend your time
- How to achieve your goals and remain flexible
Brand 2.0: New Mediums. New Opportunities to Showcase Your Brand.Ineke Caycedo
Consumer habits are rapidly changing and moving ever more to a digital environment. Almost everyday, new communications technologies are emerging -- interactive websites, personalized experiences, and user-generated content. From social networking sites like FaceBook, user-generated mediums like YouTube, and entire virtual worlds like Second Life; we are confronted with insurmountable opportunities to reach our customers.
So how do institutions of higher education use these vehicles to attract new students? Build donor bases? Engage current students? How do we cost effectively leverage assets like photography and videography to make an impact across these mediums?
From blogs to text messaging, integrating these new technologies takes planning and collaboration. This session focuses on techniques for maximizing the impact of your communications efforts.
Use of Social Media for Innovative Hotel ConceptOscar Persoon
For the SocialNomics lecture on Nyenrode I was asked to present my experience with social media for my fellow students. This, because I already have researched the capabilities and written a social media strategy / plan for a newly developed concept named Zoku (working titel)
This presentation focuses on real world application of conducting a social media analysis. Utilizing Nike as a key case study, the presentation looks at the steps required to analyze a company's social media platforms to understand if they are truly purposeful and effective while catering to the community and fulfilling a mission statement. Specific focus on YouTube platforms and video as well as Facebook takes place with some regards to analyzing competing brands social media platforms as well.
Overview presentation to help marketers think about and better leverage their brand presence on Facebook (based on where the world was at in March of 2010)
Free Ways To Market On Facebook Bill Parkes Makeover In 4 StepsnFusion
On March 2, nFusion Chief Digital Officer Bill Parkes spoke at SMX West, an educational conference and industry trade show programmed specifically for Web professionals from around the world specializing in search engine optimization, pay-per-click advertising, social media, and mobile search technology. Parkes’ presentation, “Take Your Brand to the Next Level: Facebook Makeover in Four Steps” offered insights about how a business can use Facebook pages to impact its bottom line.
A Guide to Approaching Multi-Channel Social Media Engagement Strategy The Abbi Agency
This is a Guide for Marketers to Understand and Begin Strategizing for Multi-Channel Social Media Engagement Campaigns. It Focuses on the Power of the Consumer Journey, and How Storytelling and Authentic, Cross-Channel Content can Impact a Buyers Digital Journey
Building a Digital Strategy Presentation for UNC School of Journalismnewmediaclay
This is a presentation from an Introduction to Marketing class at UNC-Chapel Hill's School of Journalism. The aim of the lecture was to educate students on how to build a digital strategy for clients and how that differs from traditional ad strategy. The lecture touches on the difference between tactics and strategy and looking at how to implement specific tactics to accomplish the overall strategy.
Building a B2B Social Media Strategy: How Businesses Can Stay RelevantKate Hamilton
All too often, businesses become gunshy about getting started with social media marketing—especially within the B2B space. But not participating in today’s conversation could impact tomorrow’s bottomline. No matter what industry you’re in, influencers, partners and customers are conducting on and offline conversations. It's important not to miss out on the opportunity to be not only a part of the discussion, but define your brand as a leader.
Presented at Social Media Strategies Summit Chicago 2015, Kate Hamilton reviews how to develop a realistic plan, ensure the resources to execute and get serious about social media marketing without getting overwhelmed.
Through her diverse background as a trained journalist with more than 10 years of experience and strategic oversight of digital marketing projects, most recently as vice president of client relations and digital strategy at Chicago-based precision content marketing agency IntraLink Global, Kate details:
- What makes an effective B2B social media strategy
- How to identify where to spend your time
- How to achieve your goals and remain flexible
Setting up Social Media accounts isn't the beginning of your social and digital media marketing it's the middle. Businesses should start with developing a Digital or Social Strategy to outline what goals and objectives they are trying to meet and what technologies and communications channels will get them there. Of course they need a Content Strategy to define their target customer and what to say to them while engaging in social and digital marketing. Get tips on defining your customer, creating a Content Strategy, and creating high performing content.
Social Media and the Customer Journey
Recognizing the notion of a customer journey within social media is bringing great reward to organizations. Connect with customers seamlessly across platforms, channels & departments for unrivalled customer experience.
50+ leading corporate speakers | 15 C-suite Executives | 350+ Corporate Peers | 4 tailored tracks
More info here: http://ow.ly/I0f0X
Social media strategies explained; listen, talk, support, energize & embrace. A hype free approach to building a company wide social media program.
http://joakimnilsson.com
Deirdre Walsh, Senior Manager of Social Strategy at Jive Software, unlocked the secrets to social success with her eBook, The Business Guide to Social Success. By implementing or adjusting strategy according to these insights, organizations can draw others in at all levels of the enterprise and throughout the ecosystem.
The Business Guide to Social Success includes additional insights from: Virginia Miracle, Chuck Hemann, Gary B. Wilcox, Jordan Viator Slabaugh, Kristen Sussman, and Emilie Kopp.
Download The Business Guide to Social Success eBook here: http://bit.ly/14TJN1Z
Jive is the world's #1 social business platform. We help employees, customers and partners connect, collaborate and communicate to achieve breakthrough results in sales, marketing, customer service and workforce productivity. http://bit.ly/1aTo6Vq
8 Key insights from day two at Content Marketing World 2013King Content
In this slideshare we present the 8 key insights from speakers at day two of Content Marketing World 2013.
If you couldn't attend the event or you missed an important session, we have you covered!
www.kingcontent.com.au
SocialMedia Marketing Plan for TheSparksFoundationnoufiraahmd
In this video, I will be presenting the comprehensive Social Media Marketing Plan I've developed for The Sparks Foundation as part of my internship. The Sparks Foundation is dedicated to promoting education and improving the learning experience for students around the globe. Join me as I walk you through the strategies and techniques designed to elevate their online presence and engagement.
Social Media Marketing Trends 2024 - Noboru Worldkartik290054
Explore the cutting-edge strategies and emerging trends shaping the landscape of social media marketing in 2024. Stay ahead of the curve with insights into the latest innovations, tactics, and technologies driving engagement and brand success across social platforms
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
In this Slideshare, we explain:
+ Some context about how social media is transforming today’s business landscape
+ What social selling is
+ The social selling journey
+ The importance of content: content with intent
+ The benefits of social platforms and social management tools in engaging and influencing prospects and generating new business
Why take a global approach if your market is right in your own backyard? Whether it’s for your life, for building your startup, or for your investment strategy — what are the reasons why taking a global strategy is worth the trouble?
3 Ingredients for an Ed Tech EcosystemAllison Baum
What has to happen for an ed tech ecosystem to thrive? Why have we seen so much innovation in education in the US over the past 5 years and how can that be replicated globally?
Ed Tech in Asia: Key Trends and OpportunitiesAllison Baum
What are the key dynamics, trends, and opportunities for education technology in Asia? From consumer, to mobile, to language learning, Asia is one of the most exciting places in the world to be an education investor, entrepreneur, or stakeholder. Here are slides from my recent keynote at New Zealand's Edtech for Export conference.
If you are an entrepreneur eager to revolutionise education, figuring out how to make money is a daunting task. In this workshop, in conjunction with Education Entrepreneurs and Startup Weekend EDU, we explore the market opportunity for edtech startups in Asia, as well as different business models in education, the advantages and disadvantages of each, and some inspiring examples of start ups that have found success thus far.
Seven Things You Didn't Know About Hong KongAllison Baum
Before I moved to Hong Kong, there was a lot I didn't know about it (there still is lots left to discover). Here are the key things I think are worth knowing if you're thinking about moving to Hong Kong or are curious about start up life here.
5. CORE VALUES
PEOPLE BEFORE THE
MACHINE.
While we value powerful ideas and innovative startups, the lifeblood of
any community is the individuals involved. We believe in empathy and
reciprocity — and that community can enable individual pursuits.
6. CORE VALUES
LEARNING BY DOING.
We believe that self-actualization is gained through applied, hands- on
experience. We are here not to seek or to hope for the future, but
actively construct it with our hands. If we get it wrong, we modify and
try again; real progress only comes through reflection and relentless
iteration.
7. CORE VALUES
JOURNEY OVER
DESTINATION.
General Assembly is about the shared experience of fellow builders
taking risks — about embracing failure as much as success. When great
companies fail, they’re gone forever. When great people fail, they learn
from their experiences and go on to pursue new ventures with a greater
chance of success.
9. INTRODUCTIONS 9
JAY OATWAY, INSTRUCTOR
‣ Tech-journalist and digital strategist in Hong Kong since 1997
‣ Ranked #22 on the Forbes Top 50 Social Media Power Influencers 2012.
‣ Author of the book, Mastering Story, Community and Influence: How to
Use Social Media to Become a Socialeader.
‣ “Hong Kong’s answer to Twitter royalty” by Marketing magazine.
12. DIGITAL BRAND STRATEGY 12
YOU’LL BE ABLE TO…
• Target the right audience for your company's brand
• Develop your brand’s voice, story, and community
• Create engaging and high-impact multi-channel content
• Plan and pitch a digital campaign
13. DIGITAL BRAND STRATEGY SYLLABUS 13
UNIT 1
• Understand your business, goals, and how they relate to
your brand and marketing.
• Identify who your customers are and what they’re
thinking and feeling
• Develop your brand story, values, and community
14. DIGITAL BRAND STRATEGY SYLLABUS 14
UNIT 2
• Utilize analytics and research to make decisions based
on variances and insight
• Experiment with content, message, and strategies in
order to gain insight
• Communicate clearly using data visualization and
compelling stories
15. DIGITAL BRAND STRATEGY SYLLABUS 15
UNIT 3
• Optimize the content you’re delivering to your audience
through your web site and social media profiles
• Identify how consumers are interacting with your brand
“on-the-go” through mobile devices and tablets
• Utilize “growth hacks” to increase the amount of users
and customers
16. DIGITAL BRAND STRATEGY SYLLABUS 16
UNIT 4
• Utilize social platforms like Facebook, Twitter, and
Google to launch paid and owned media campaigns in
order to grow brand awareness and acquire users.
• Explore display and email marketing as ways to develop
and continue audience engagement