You may have heard that blogging is a good way to brand yourself as a professional and to promote your business. Tim Priebe has written a book on the subject, and he will share practical advice about what to write about, how to build an audience, and how to use technology to maximize the benefits from your blogging time spent.

1. Blogging
for Business

2. ABOUT TIM PRIEBE
• Owner of T&S Web Design
• Author of the upcoming book,
Blog a Week
• Columnist in The Business
Times of Edmond
• Regularly assists clients with
blogging

3. 1
WHY?
BUSINESS REASONS

4. Why Blog?
1. Establish Expertise

5. Why Blog?
2. Create Approachability

6. Why Blog?
3. Search Engine Optimization

7. Why Blog?
4. Personal Growth

8. 2
HOW?
MAXIMIZING BENEFITS

9. Sharable Blog Entry
4 Components of a Sharable Blog

10. Sharable Blog Entry
1. Article

11. Sharable Blog Entry
2. Headline

12. Sharable Blog Entry
3. Excerpt

13. Sharable Blog Entry
4. Image

14. Deliver the Blog
Twitterfeed

15. Deliver the Blog
Email Newsletter

16. 3
WHAT?
BLOGGING TOPICS

18. 4
WHEN?
FREQUENCY & TIME

19. When?
Frequency

20. When?
Time

21. When?
Consistency

22. 5
WHO?
AUDIENCE BUILDING

23. Recipe for P.I.E.
The ingredients for your content.
• P __________
• I __________
• E __________
Don’t have too much __ in your ______ !

24. Recipe for P.I.E.
The ingredients for your content.
• Promotional
• I __________
• E __________
Don’t have too much __ in your ______ !

25. Recipe for P.I.E.
The ingredients for your content.
• Promotional
• Informational
• E __________
Don’t have too much __ in your ______ !

26. Recipe for P.I.E.
The ingredients for your content.
• Promotional
• Informational
• Entertaining
Don’t have too much __ in your ______ !

27. Recipe for P.I.E.
The ingredients for your content.
• Promotional
• Informational
• Entertaining
Don’t have too much P in your P.I.E. !

28. The Right Order
1. Build ________ ________
2. Build ________
3. Build ________ ________
4. Build ________

29. The Right Order
1. Build Your Platform
2. Build ________
3. Build ________ ________
4. Build ________

30. The Right Order
1. Build Your Platform
2. Build Consistency
3. Build ________ ________
4. Build ________

31. The Right Order
1. Build Your Platform
2. Build Consistency
3. Build Your Audience
4. Build ________

32. The Right Order
1. Build Your Platform
2. Build Consistency
3. Build Your Audience
4. Build Engagement

33. The Right Order
1. Build Your Platform
2. Build Consistency
3. Build Your Audience
4. Build Engagement

34. Endorse on LinkedIn

35. No Action Action
34%
66%
Endorse on LinkedIn

36. Give Recommendations

37. No Action Action
40%
60%
Give Recommendations

38. Like Companies

39. ?
Like Companies

40. Direct Messaging

41. No Action Action
30%
70%
Direct Messaging

42. Public Conversations

43. No Action Action
17%
83%
Public Conversations

44. Not a Silver Bullet
"Blogging is just a medium. It isn’t
a business."
David Risley
Blog Marketing Academy

45. Connect
• www.tandswebdesign.com/blog
• @tandswebdesign
• facebook.com/tandswebdesign
• @blogaweek
• facebook.com/blogaweekbook