1.
Bring your talent brand to life in
4 easy steps
Cara Barone
Solutions Consultant
LinkedIn
Julie Dragon
Account Manager
LinkedIn
#intalent

2.
What is a brand?
#intalent

3.
Definition: A distinguishing symbol, mark,
logo, name, word, or sentence or a
combination of these items that companies
use to distinguish their product from others
in the market
#intalent

4.
Four steps to bring your talent brand to life
• Define
• Optimize
• Measure
• Grow
#intalent

5.
Define
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6.
Research your company
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7.
Research your company
#intalent

8.
Research your company
#intalent

9.
Research your company
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10.
Research your company
#intalent

11.
Reputation is the strongest driver of job consideration
20%
Products &
services
56%
Great place
to work
17%
Great people
7%
Prestigious
#intalent

12.
Optimize
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13.
Understand your company’s assets on LinkedIn
• Number of followers
• Company & career page visitors
• Visitor demographics
#intalent

14.
Differentiate your company and career page
Use your company page to provide
insight on your company’s mission and
vision.
#intalent

15.
Differentiate your company and career page
Take advantage of the modules
available on the career page to
highlight your brand’s personality to
draw emotion.
#intalent

16.
Leverage your career page on LinkedIn
• Repurpose content
• Get personal
• Focus on the candidate experience
• Align with your brand
#intalent

17.
Leverage your career page on LinkedIn
• Repurpose content
• Get personal
• Focus on the candidate experience
• Align with your brand
#intalent

18.
Focus on followers
3x
More likely to apply
for jobs
#intalent

19.
Focus on followers
#intalent
78%
More likely to accept
Recruiter InMail

20.
Focus on followers
#intalent
71%
Of followers are interested in
updates on job opportunities

21.
Start a conversation with your followers
#intalent

22.
Start a conversation with your followers
#intalent

23.
Start a conversation with your followers
#intalent

24.
40% industry news
Thought leadership &
25% Talent brand
5% Just for fun
10% Event promotion
Company &
20% product news
#intalent
Develop a well-blended content strategy
#intalent

25.
Develop an editorial plan
Monday Tuesday Wednesday Thursday Friday
Message We couldn’t be more
excited to announce
this... (insert APAC
bit.ly)
HOT JOB: Do you love
to be challenged by
your amazing peers
and clients every day?
Look no further for the
perfect career move!
Developing apps
without being able to
test changes to your
code in real time is
painful. Check out
these tips on how to
alleviate the pain: link
Calling all Stanford
techies…We will be on
your campus next week
– let’s talk about
summer internships.
Click this CheckIn link
to preregister.
Friday fun: insert image
of team lunch OR any
catchy image found
online OR interesting
fun fact.
Type Press release Job post link Blog post Event registration Image
Target
audience
Marketers UX designers Engineers Students Everybody
Publish to LinkedIn, Facebook LinkedIn, Twitter LinkedIn, Twitter LinkedIn, Facebook,
Twitter
LinkedIn, Facebook,
Instagram, Pinterest
Content types:
Thought leadership Talent brand Company/product news Event promotion Just for fun

26.
Measure
#intalent

27.
Putting it all together
Awareness
Engage
Leads
Hire
#intalent

28.
Understand your analytics
• Status update performance
#intalent

29.
Understand your analytics
• Follower insights
#intalent

30.
Understand your analytics
• Career page analytics
#intalent

31.
Consider these questions when setting goals
Where do you want to see growth?
#intalent

32.
Consider these questions when setting goals
How do you line up with followers of other companies
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on LinkedIn?

33.
Consider these questions when setting goals
#intalent
Where do you want to be?

34.
Consider these questions when setting goals
Do your follower and career page demographics align
with your hiring goals?
#intalent

35.
Grow
#intalent

36.
Take action on your career page
• Visually align with viewers
• Make content digitally consumable
• Create a customized experience
#intalent

37.
Take action on your career page
• Visually align with viewers
• Make content digitally consumable
• Create a customized experience
#intalent

38.
Take action on your career page
• Visually align with viewers
• Make content digitally consumable
• Create a customized experience
#intalent

39.
Take action on your career page
• Visually align with viewers
• Make content digitally consumable
• Create a customized experience
#intalent

40.
Reach key talent pools with targeted status updates
Use follower demographics to
personalize the conversation through
targeted status updates.
Reach outside your company’s
followers through Sponsored Updates.
#intalent

41.
Empower your employees
#intalent

42.
Communicate your efforts internally: inform leadership
#intalent

43.
Leverage APIs and plugins
#intalent

44.
Next steps
• Define who you are
• Optimize your current presence
• Measure your efforts
• Grow beyond the basics
#intalent