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5 Things I Wish Someone Told Me When I was 22 | SparkSouth Conference - Sept 2018

My presentation to college juniors and seniors about a careers in marketing at the SparkSouth Conference in Atlanta.

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5 Things I Wish Someone Told Me When I was 22 | SparkSouth Conference - Sept 2018

  1. 1. @jeffperkins8 #SPARKsouth 5 THINGS I WISH SOMEONE TOLD ME WHEN I WAS 22 JEFF PERKINS SPARK SOUTH SEPTEMBER 2018
  2. 2. @jeffperkins8 #SPARKsouth
  3. 3. @jeffperkins8 #SPARKsouth
  4. 4. @jeffperkins8 #SPARKsouth
  5. 5. @jeffperkins8 #SPARKsouth WHAT THIS SESSION IS NOT ABOUT…
  6. 6. @jeffperkins8 #SPARKsouth WHAT THIS SESSION IS ABOUT…
  7. 7. YOU!
  8. 8. @jeffperkins8 #SPARKsouth WHY ARE YOU IMPORTANT?
  9. 9. @jeffperkins8 #SPARKsouth The average person changes jobs 12 times during their career. Source: https://www.thebalance.com/how-often-do-people-change-jobs-2060467
  10. 10. @jeffperkins8 #SPARKsouth Millennials change jobs 4 times by the time they’re 32. Source: http://money.cnn.com/2016/04/12/news/economy/millennials-change-jobs-frequently/index.html
  11. 11. @jeffperkins8 #SPARKsouth Source: http://recruitingdaily.com/7-big-reasons-people-change-jobs/ WHY DO PEOPLE CHANGE JOBS? 1. Lack of Opportunities 2. Bad Management 3. Company Culture
  12. 12. @jeffperkins8 #SPARKsouth FREQUENT JOB CHANGE IS THE NEW NORMAL
  13. 13. @jeffperkins8 #SPARKsouth 5 TIPS FOR YOUNG PROFESSIONALS
  14. 14. @jeffperkins8 #SPARKsouth 1. NETWORK YOUR ASS OFF
  15. 15. @jeffperkins8 #SPARKsouth TIPS FOR NETWORKING • Get involved in local associations (AIMA, AMA, etc) • Attend as many events as you can • Go out to a networking lunches at least once a week • Connect with the right people on LinkedIn • Find a mentor • Don’t be shy
  16. 16. @jeffperkins8 #SPARKsouth 2. SPECIALIZE IN SOMETHING
  17. 17. @jeffperkins8 #SPARKsouth
  18. 18. @jeffperkins8 #SPARKsouth CERTIFICATIONS TO CHECK OUT • Hubspot Inbound • Google Adwords • Google Analytics • Facebook Blueprint • Hootsuite Social Marketing
  19. 19. @jeffperkins8 #SPARKsouth 3. MAKE SMART CAREER MOVES
  20. 20. @jeffperkins8 #SPARKsouth QUESTIONS TO ASK BEFORE YOU LEAVE A JOB • Is the new company doing better than the company I currently working for? • Does the new company offer more opportunities for me to grow? • Am I going to work for a better manager? • Will I be more excited going to work every day at this new company than I am at my current company?
  21. 21. @jeffperkins8 #SPARKsouth 4. BUILD YOUR PERSONAL BRAND
  22. 22. @jeffperkins8 #SPARKsouth
  23. 23. @jeffperkins8 #SPARKsouth IF YOU DON’T DEFINE YOURSELF, SOMEONE ELSE WILL.
  24. 24. @jeffperkins8 #SPARKsouth THE OPPOSITE: Position myself as an executive marketer
  25. 25. @jeffperkins8 #SPARKsouth
  26. 26. @jeffperkins8 #SPARKsouth
  27. 27. @jeffperkins8 #SPARKsouth 5. TAKE CARE OF YOURSELF
  28. 28. @jeffperkins8 #SPARKsouth
  29. 29. @jeffperkins8 #SPARKsouth REGULAR EXERCISE HAS BEEN PROVEN TO... • Increase energy levels • Reduce stress • Make you feel happier • Boost brain activity • Help you sleep better
  30. 30. @jeffperkins8 #SPARKsouth 5 CAREER TIPS 1. Network your ass off 2. Specialize in something 3. Make smart career moves 4. Build your personal brand 5. Take care of yourself
  31. 31. @jeffperkins8 #SPARKsouth BOOK RECOMMENDATION
  32. 32. @jeffperkins8 #SPARKsouth You have a fun adventure ahead. It goes by really fast. Work hard. Have fun. Enjoy the ride.
  33. 33. @jeffperkins8 #SPARKsouth If what you’re doing isn’t working… DO THE OPPOSITE!
  34. 34. @jeffperkins8 #SPARKsouth THANK YOU JEFF PERKINS SPARK SOUTH SEPTEMBER 2018

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