This document provides tips on how to create an effective elevator pitch. It discusses that an elevator pitch needs to be concise and deliver the "WOW factor" in a short amount of time, typically 30 seconds or less. It recommends structuring the pitch around the "NOW HOW WOW" framework - stating the current situation now, how you address it, and leaving them wanting more. The document provides examples and has participants practice creating elevator pitches in pairs to get feedback on improving their pitch. The goal is to craft a pitch that engages the listener and showcases the key points of who you are and what you do in a memorable yet brief manner.