This document discusses blogging for businesses and addresses common questions around whether social media has replaced blogging. It provides advice on starting a business blog, including choosing topics to blog about, writing effective blog posts, and using search engine optimization to get blog posts found online. The document concludes by promoting a 21-day online course called "Biz Blog Bootcamp" that teaches skills for writing an authoritative, high-value business blog that drives sales and builds connections with readers.

1. To blog or not to blog?
Has social media killed blogging?

2. Who am I?
● Dorothy K Consulting (www.dorothyk.com.au)
● Flax Digital (1 day a week)
● Ballarat Business and Coffee (monthly coffee group)
● Blogging since 2009
● Serial conference attendee
● In business since 2012
● Digital marketing, website development, content
creation, SEO
● Business coach and trainer

3. Social media and blogging

4. Your blog
● Belongs to you
● Completely in your control
● Infinitely shareable
● Versatile - text, images, video, audio
● Attached to your website where you make your sales
● Brings visitors to your site

5. Has social media killed blogging?
2019
● 1.6 billion websites in the world
● Of those, 500 million are blogs - conservative estimate
only
● 2 million new blog posts daily

6. Why blog for your business?
● Showcase your expertise
● Build your credibility, rapport and therefore trust with
the reader
● Provide value - answer questions and how tos
● Tell stories - yours and your clients’
● Showcase your products and services

7. Why do people read blogs?
● To learn new things
● To research purchases
● To connect with others
● To seek opinions
● To seek alternatives to traditional media

8. How to write a good blog post
● Catchy headline - SEO
● Make it scannable - bullet points, headings, font
embellishments
● Short paragraphs - lots of white space
● Grammar! Use spell check or (Grammarly) or ask for help
● Tone of voice - conversational, friendly, not preachy or
dry
● Write as you speak, or as close to it as is sensible
● Have an opinion - don’t be afraid to be controversial!

9. What to blog about?
● Common problems your clients have
● Frequently asked questions
● Tutorials and how tos, eg: how to use your products
● Client case studies
● What solutions are your clients looking for? Give them
the answers.
● Behind the scenes
● Your opinions

10. How can I help my blog get found?
● 2 million blog posts daily worldwide
● Search Engine Optimisation (SEO)
● What specific information are your potential customers
looking for? (keywords)
● Do your research - Moz keyword research tool
● Use the keyword in blog post title, URL, H2, first
paragraph and synonyms throughout the post

11. Long tail keywords

12. How can I make my blog better?
Biz Blog Bootcamp!
21 Days of Online Learning starting on Monday, 22 July.
New lesson each day, plus new task each day.
Private Facebook Group for support.
$199
http://bit.ly/2XzLDnL

13. What you’ll learn
● how to write with confidence and authority about your area of expertise, so that your readers trust
you,
● how to constantly provide your readers with high value content, that makes them come back again
and again,
● how to structure a great blog post, that is easy to read, drives sales through your posts without
being “salesy”, and leads the readers to take action,
● SEO basics that anyone can implement, making your blog posts easier to find,
● how to show YOU, the person behind the business, so you can build a genuine person-to-person
connection with your readers,
● how to make a plan for your blog and to stop the procrastination that comes when faced with a blank
computer screen.
http://bit.ly/2XzLDnL