It incudes description about various forms of online/electronic advertising like email marketing, social media marketing, search engine marketing, mobile marketing, web banner advertising etc along with various compensation methods and benefits of online advertising.
Business Opportunities in Online Political Campaigning (Product Development R...Kondiment Group
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Just how big is the online political communication market? And why should an entrepreneur or business man care about online political campaigns? The simple answer is this: there are numerous possibilities and business opportunities that have emerged from political campaigns shifting towards the online. Find out what are the key elements of a political campaign in the 21st century and discover an important paradigm shift in this domain: from services to products.
It incudes description about various forms of online/electronic advertising like email marketing, social media marketing, search engine marketing, mobile marketing, web banner advertising etc along with various compensation methods and benefits of online advertising.
Business Opportunities in Online Political Campaigning (Product Development R...Kondiment Group
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Just how big is the online political communication market? And why should an entrepreneur or business man care about online political campaigns? The simple answer is this: there are numerous possibilities and business opportunities that have emerged from political campaigns shifting towards the online. Find out what are the key elements of a political campaign in the 21st century and discover an important paradigm shift in this domain: from services to products.
Keeping its promise to progressively contribute towards a cleaner and greener planet, India’s largest global flexible packaging solution company Uflex has rolled out natural resource conservation initiatives
If you're searching for Ppt on World of Smartphones, then you can get it right here which is referred by http://dropin2.com! I've made Ppt on World of Smartphones for the people who really wanted to know what Smartphones are changing and doing day by day and what yet is to come. So, check out the best ever Ppt on World of Smartphones. Don't forget to share it with your friends and family.
Finding Our Happy Place in the Internet of ThingsPamela Pavliscak
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In the future, we will all be better people. And our technology will be better too. Or will it? With connected devices becoming a canvas for our lives, we need new principles and practices to design with greater humanity.
Slides gives basic understanding of e-strategy,e-commerce,e-business. Discuss unique features of e-commerce technology and different types of e-commerce with examples
Topics Covered
================================================================
Computer and Computer Network
Introduction to Internet, Web & Their Growth
What is E-commerce?
Define E-commerce and Describe How it Differs From E-business
Why Study E-commerce?
Unique Features of E-commerce
Major Types and Dimensions of E-commerce
Topics Covered:
=================================================
Origins and growth of e-commerce
Potential limitations on growth of B2C e-commerce
Visions, assessing, predictions & major themes of e-commerce
Major academic discipline contributing to e-commerce research
Case Study: Napster Rocked. But was it Legal?
Keeping its promise to progressively contribute towards a cleaner and greener planet, India’s largest global flexible packaging solution company Uflex has rolled out natural resource conservation initiatives
If you're searching for Ppt on World of Smartphones, then you can get it right here which is referred by http://dropin2.com! I've made Ppt on World of Smartphones for the people who really wanted to know what Smartphones are changing and doing day by day and what yet is to come. So, check out the best ever Ppt on World of Smartphones. Don't forget to share it with your friends and family.
Finding Our Happy Place in the Internet of ThingsPamela Pavliscak
Â
In the future, we will all be better people. And our technology will be better too. Or will it? With connected devices becoming a canvas for our lives, we need new principles and practices to design with greater humanity.
Slides gives basic understanding of e-strategy,e-commerce,e-business. Discuss unique features of e-commerce technology and different types of e-commerce with examples
Topics Covered
================================================================
Computer and Computer Network
Introduction to Internet, Web & Their Growth
What is E-commerce?
Define E-commerce and Describe How it Differs From E-business
Why Study E-commerce?
Unique Features of E-commerce
Major Types and Dimensions of E-commerce
Topics Covered:
=================================================
Origins and growth of e-commerce
Potential limitations on growth of B2C e-commerce
Visions, assessing, predictions & major themes of e-commerce
Major academic discipline contributing to e-commerce research
Case Study: Napster Rocked. But was it Legal?
Social media for Employer branding - Bhautik ShethBhautik Sheth
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How to leverage social media to strengthen the employer brand. This document suggests the different ways to help HRs in building a strong social organization. The author of this presentation is a renowned digital marketing trainer and consultant based out in Gujarat, India. His passion for marketing and liking for HR management is known to many. Bhautik Sheth is a seasoned professional and his mastery in management domain is quite remarkable.
iVIPANAN Digital Marketing Services - Company DeckBhautik Sheth
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Know everything about Surat based iVIPANAN Digital Marketing Services. Since 2014, company is providing services like SEO, SEM, SMM, website development, Content marketing
Bursting digital marketing misbelief by Bhautik ShethBhautik Sheth
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Digital Marketing industry has a dark side too. Many agencies are misguiding clients. Many institutes are misguiding the students to learn. Digital Marketing is a serious subject. Cities like Surat is facing a serious problem of right guidance for businesses.
Team management - Power of Followership & Social OrganizationBhautik Sheth
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How to manage a team to come out with the awesome result? Here are the tips shared by Bhautik Sheth that explains importance of Followership, Ownership and Social Oranization.
Blogging as Marketing Tool by Bhautik ShethBhautik Sheth
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If you are a blogger then you must know how to use it for marketing too! Bhautik Sheth, founder of iVIPANAN and Digital Marketing trainer and expert explains here how to use blog for marketing.
Digital Marketing Certificate Course in Surat | iVIPANANBhautik Sheth
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Learn Advance Digital Marketing in Certificate course offered by iVIPANAN Digital Marketing Services in Surat, Gujarat. Learn Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Content Marketing from Gujarat's most experienced trainer Bhautik Sheth
Most important tools and platforms every startups must use during the initial days of the business. Bhautik Sheth conducted a seminar organized by eChai at iKoVerk co-working place in Surat
Digital Marketing Consultation by iVIPANAN, SuratBhautik Sheth
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iVIPANAN is the market mover in Digital Marketing services in Surat, Gujarat. The services include SEO, Search Engine Marketing, Social Media Marketing and Content marketing.
Bhautik Sheth - Digital Marketing Trainer and ConsultantBhautik Sheth
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Bhautik Sheth is the founder of iVIPANAN Digital Marketing Services in Surat. He is the Digital Marketing expert with more than 11 years of experience. He has trained more than 10,000 people and has been the consultant to 40+ companies.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales đź’˛
3. How you can capture more CRM data to understand your audience better through video testimonials. đź“Š
Understanding User Needs and Satisfying ThemAggregage
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
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This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Top mailing list providers in the USA.pptxJeremyPeirce1
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Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
buy old yahoo accounts buy yahoo accountsSusan Laney
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As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
2. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
E-marketing/Online marketing/Internet Marketing/ and
Mobile marketing is the process of growing and promoting an
organization using online media.
E-Marketing can also be defined as a subset of E-Business that
utilises electronic medium to perform marketing activities and
achieve desired marketing objectives for an organisation.
Ties together creative and technical aspects of the internet,
including design, development, advertising and sales.
What is E-Marketing?
3. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
E marketing methods include
Search engine marketing,
Display advertising,
E-mail marketing,
Interactive advertising and
Viral marketing.
E-Marketing methods
4. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
E-Marketing Strategy
E marketing strategy includes
all aspects of online advertising products, services, and
websites
search engine marketing
public relations
social media
market research
email marketing
direct sales
5. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
What is E-Business
“Utilising electronic medium in every day business activities.”
Or
“Any business process that relies on an automated information
system”
E-BusinessE-MarketingE-MarketingInteractive
Marketing
Interactive
Marketing
6. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
Difference between e-Business, e-Commerce and e-Marketing
E-Business : a very broad entity dealing with the entire complex
system that comprises a business that uses electronic medium to
perform or assist its overall or specialised business activities.
E-Commerce : best described in a transactional context. For
example an electronic transaction of funds, information or
entertainment technically e-Commerce is a part of e-Business.
E-Marketing : a part of e-Business that involves electronic
medium to achieve marketing objectives set on a strategic level
in addition to traditional marketing and business strategy.
7. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
Advantages of E-Marketing
Reduction in costs through automation and use of
electronic media
Faster response to both marketers and the end user
Increased ability to measure and collect data
Opens the possibility to a market of one through
personalisation
Increased interactivity
8. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
Disadvantages of E-Marketing
Lack of personal approach
Dependence on technology
Security, privacy issues
Maintenance costs due to a constantly evolving environment
Higher transparency of pricing and increased price competition
Worldwide competition through globalisation
9. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
Security Concerns
Many consumers hesitant to buy items over the Internet
because they do not trust that their personal information will
remain private.
Some companies that do business online have been caught
giving away or selling information about their customers.
Encryption is one of the main methods for dealing with privacy
and security concerns on the Internet.
Encryption is defined as the conversion of data into a form
called cipher.
10. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
Effects of E-marketing on Industries
Large impact on several industries including music, banking,
and book publishing, the advertising industry, etc.
Music industry-many consumers have begun buying and
downloading music files (e.g. MP3s) over the Internet instead of
buying CDs.
Banks…
•Offering the ability to perform banking tasks online
•Online banking more convenient than visiting bank
branches
•Online banking- the fastest-growing Internet activity
11. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
Effects of E-marketing on Industries
Internet auctions
•Unique items being sold on eBay
•Affecting the prices in the industry
•Buyers and sellers often look at prices on the website
before going to other markets
•Flea market sellers -putting their items up for sale online
and running their business out of their homes.
Ad industry
•Advertisers increasing and shifting more of their budgets
online
•Overtaking radio in terms of market share.
Search engine marketing & Email marketing -growing at
tremendous rates.
12. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
How does E-marketing relate to E-Business
Applications of E-Business can be divided into three categories:
1) Internal Business systems
2) Business Communication and Collaboration
3) Electronic Commerce
13. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
How does E-marketing relate to E-Business
1) Internal Business System:
• Customer Relationship Management (CRM)
• Enterprise Resource Planning (ERP)
• Document Management Systems
• Human Resources Management
2)Business Communication and Collaboration:
• VoIP
• Content Management System
• E-mail
• Voice mail
• Web Conferencing
14. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
How does E-marketing relate to E-Business
3) Electronic commerce (E-commerce):
Buying and selling of products or services over electronic systems
such as the Internet and other computer networks.
•electronic funds transfer
•supply chain management
•e-marketing/online marketing
•online transaction processing
•electronic data interchange (EDI)
•automated inventory management systems
•automated data collection systems
15. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
How does E-marketing relate to E-Business
E-commerce can be broadly divided into three categories:
•Internet Shopping
•Supply Chain Management
•Online Marketing
16. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
What is Internet?
•Worldwide, publicly accessible series of interconnected
computer networks that transmit data by packet switching using
the standard Internet Protocol (IP)
•“Network of networks" that consists of millions of smaller
domestic, academic, business, and government networks, which
together carry various information and services, such as
electronic mail, online chat, file transfer, and the interlinked
Web pages and other documents of the World Wide Web.
17. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
History of Internet
• J.C.R. Licklider of MIT, first proposed a global network of
computers in 1962.
• Defence Advanced Research Projects Agency (DARPA) in late
1962.
• Lawrence Roberts of MIT connected a Massachusetts
computer with a California computer in 1965 over dial-up
telephone line
ARPANET:
•Initially connected four major computers at universities in the
southwestern US (UCLA, Stanford Research Institute, UCSB, and
the University of Utah) and went online in December 1969.
•In 1991, the first really friendly interface to the Internet was
developed at the University of Minnesota.
18. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
History of Internet
CERN:
•In 1989, Tim Berners-Lee and others at the European
Laboratory for Particle Physics, more popularly known as CERN,
proposed a new protocol for information distribution.
•This protocol, which became the World Wide Web in 1991, was
based on hypertext--a system of embedding links in text to link
to other text, which is used when a text link is selected while
reading these pages.
19. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
History of Internet
Graphical Browser MOSAIC:
•In 1993-the graphical browser Mosaic by Marc Andreessen and
his team at the National Center for Supercomputing Applications
(NCSA)
•Andreessen moved to become the brains behind Netscape
Corp., which produced the most successful graphical type of
browser and server
•Microsoft developed Internet Explorer-full scale entry into the
browser, server, and Internet Service Provider market
20. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
History of Internet
WIRELESS:
•The wi-fi "hot spots" -can connect while away from the home or
office.
•Many airports, coffee bars, hotels and motels now routinely
provide these services, some for a fee and some for free.
wiMAX:
•Almost everywhere is a "hot spot"
•Municipal wi-fi or city-wide access
•wiMAX offering broader ranges than wi-fi
•Verizon's EV-DO, and other formats
21. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
History of Internet
Growth of smaller devices:
•Small tablets,
•Pocket PCs,
•Smart phones,
•Game machines, and
•GPS devices
22. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
Internet Access
•dial-up,
•landline broadband (over coaxial cable, fiber optic or copper
wires),
•Wi-Fi,
•satellite and
•technology 3G cell phones
Public places to use the internet:
•libraries and Internet cafes,
•airport halls
•coffee shops,
•"public Internet kiosk",
•"public access terminal",
•"Web payphone”
• Wi-Fi-cafes
23. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
Common uses of the Internet
E-mail
The World Wide Web
•Search Engines
•Publishing of ideas and information
•Encyclopedias & libraries
•Weblogs
•Social network services
Remote access
•working from home,
•collaboration and information sharing in many industries
•Virtual Private Network (VPN)
File sharing
• "shared location“ for instant use by colleagues
•print publications, software products, news, music, film,
video, photography, graphics and the other arts
24. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
Common uses of the Internet
Streaming media
•Radio and television broadcasters provide Internet 'feeds' of
their live audio and video streams
•Time-shift viewing or listening such as Preview, Classic Clips
and Listen Again features
•Internet 'broadcasters' who never had on-air licenses
•Podcasting-with little censorship or licensing control, to
broadcast audio-visual material on a worldwide basis
Voice telephony (VoIP)
•began as an optional two-way voice extension to Instant
Messaging systems
•as easy to use and as convenient as a normal telephone
•free or cost much less than a normal telephone call
•increasingly popular within the gaming world, as a form of
communication between players.
•Popular gaming VoIP clients include Ventrilo and Teamspeak,
25. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
Common uses of the Internet
Leisure Time Activities
•entertaining social experiments such as MUDs and MOOs
being conducted on university servers
•humor-related Usenet groups
•games and funny videos
•pornography and gambling
•multiplayer gaming
•download music, movies and other works
•to plan and book holidays
•to find out more about their random ideas and casual
interests
•Friends Reunited and many like them put and keep people
in contact for their enjoyment
26. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
Common uses of the Internet
Marketing
•fastest way to spread information to a vast amount of
people simultaneously
•revolutionized shopping
•personalized marketing which allows a company to market
a product to a specific person or a specific group of people
27. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
E-marketing vs. Traditional marketing
The benefits of E-marketing over traditional marketing
Reach
•truly global reach
Scope
•to reach consumers in a wide range of ways
•to offer a wide range of products and services
•includes, among other things, information management,
public relations, customer service and sales
Interactivity
•two-way communication channel,
•companies can feed off of the responses of their consumers,
•more dynamic and adaptive
28. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
E-marketing vs. Traditional marketing
Immediacy
•from hearing about a product to actual acquisition within a
few short clicks
•24 hours per day, 7 days per week for every week of the
year
•closing the gap between providing information and eliciting
a consumer reaction
•advertising spend creating immediate leads
Demographics and targeting
• skewed towards the middle-classes
•greater buying power
•perfect environment for niche marketing to targeted
groups.
29. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
E-marketing vs. Traditional marketing
Adaptively and closed loop marketing
•constant measurement and analysis of the results of
marketing initiatives
•responses can be analysed in real-time
•minimal advertising spend wasted on less than effective
campaigns
•far more dynamic in adapting to consumers' wants and
needs
•Maximum marketing efficiency-happier customers and an
improved bottom line
30. Sub: E-Marketing, Sem:3, Prepared by: Bhautik Sheth
Unit – 1 Introduction to E -
marketing
Unit – 1 Introduction to E -
marketing
E-marketing – Past, Present and future
•New encryption methods and secure site technology
•Internet as essential a business tool as the phone and FAX
•From static sites to dynamic and personalized sites
•From broadcasting to narrowcasting
•From information dissemination to actual commerce
•“information glut” of unimaginable proportions,
•Web sites that run into the millions of dollars to build and
maintain,
•Massive data warehouses about consumers that are networked
together across companies and continents.
•Incredible rise in the mobile as a new interactive device