This document provides guidance for working with copywriters. It outlines that copywriters write and edit content. It requests that feedback be specific about length, message, focus, and keywords. It advises to provide context like the audience and goals when making requests. It asks for wireframes and page formats. It warns against vague feedback, accepting copy from others, and not voicing opinions. The overall purpose is to help clients work effectively with copywriters.
The Conversion Copywriting Guide To Help Your Business Convert More CustomersYou & Co
So your business is doing great things. Question is, how do you leverage the power of great copywriting to convince potential customers they're onto something great?
To help you craft conversion-focused copywriting in your overall strategy (and help you chase those business wins!), we've gathered a guide on:
— The difference between content marketing and copywriting
— The principles of great copywriting
— The essentials to a solid approach that'll have you creating quality and targeted content. Every. Single. Time.
— The anatomy of a conversion-ready landing page
Ready to convince and convert more customers? Dive into the slideshow and start soaking up must-know insights and examples of great copywriting.
// About You & Co //
You & Co is a digital marketing agency in Sydney that loves to roll up its sleeves and help clients build wicked content marketing strategies.
This slideshow is adapted from a stand up presentation our curious teammates created, to share key learnings the whole team can enjoy!
First delivered in April 2010, this presentation/workshop was for an audience of web content providers at Newcastle University Careers Service. Covering the fundamentals of web writing, the presentation reinforces why writing for this medium needs a unique approach and delivers practical hints and tips for producing successful online content.
Blogging – you’ve been told it’s a good idea but why? And more importantly how?
In this webinar, you’ll learn why blogging should be central to your online marketing strategy. But we’ll keep the theory to a minimum and give you a practical guide to blogging success.
You’ll also get tips from top accounting bloggers and there’s free blog content for everyone who registers for the webinar. See you there!
What you’ll Learn
- Why blog?
- How to get ideas for blog posts
- Writing tips from our content team
- Recycling your blog content for a marketing boost
- Pro tips from top accounting bloggers
The Conversion Copywriting Guide To Help Your Business Convert More CustomersYou & Co
So your business is doing great things. Question is, how do you leverage the power of great copywriting to convince potential customers they're onto something great?
To help you craft conversion-focused copywriting in your overall strategy (and help you chase those business wins!), we've gathered a guide on:
— The difference between content marketing and copywriting
— The principles of great copywriting
— The essentials to a solid approach that'll have you creating quality and targeted content. Every. Single. Time.
— The anatomy of a conversion-ready landing page
Ready to convince and convert more customers? Dive into the slideshow and start soaking up must-know insights and examples of great copywriting.
// About You & Co //
You & Co is a digital marketing agency in Sydney that loves to roll up its sleeves and help clients build wicked content marketing strategies.
This slideshow is adapted from a stand up presentation our curious teammates created, to share key learnings the whole team can enjoy!
First delivered in April 2010, this presentation/workshop was for an audience of web content providers at Newcastle University Careers Service. Covering the fundamentals of web writing, the presentation reinforces why writing for this medium needs a unique approach and delivers practical hints and tips for producing successful online content.
Blogging – you’ve been told it’s a good idea but why? And more importantly how?
In this webinar, you’ll learn why blogging should be central to your online marketing strategy. But we’ll keep the theory to a minimum and give you a practical guide to blogging success.
You’ll also get tips from top accounting bloggers and there’s free blog content for everyone who registers for the webinar. See you there!
What you’ll Learn
- Why blog?
- How to get ideas for blog posts
- Writing tips from our content team
- Recycling your blog content for a marketing boost
- Pro tips from top accounting bloggers
Slides from an event at the CamCreative group in Cambridge with Sue Keogh from Sookio, called Everything you ever wanted to know about writing for the web (but were afraid to ask).
Find out more about how our copywriting, content and social media services can boost your presence on the web: www.sookio.com
Article writing is important for seo. Read this slide. You will get great tips to write a great article which will be helpful for site ranking or branding.
It’s now estimated that the average person spends 13 working hours in their inbox each week. How do you ensure your emails always get opened, read, and clicked?
In this presentation, you'll learn practical email marketing tactics from 15 real-life examples of B2B email campaigns.
If you're thinking to become a blogger and start generating a good amount of traffic for your personal or professional purpose, you must have basic knowledge of what and how-to's of blog in hand before starting the journey. Here are some of the slides to help you out to start writing a blog.
This presentation is all about meaning and importance of content writing, tools required by a content writer and tips and tricks to become a content writer.
Are you frustrated that your site isn’t driving more traffic? Do you feel overwhelmed by Google’s latest changes and wonder what you should do?
Find out:
How to use SEMRush’s site audit tool to uncover opportunities
What Google (and your site visitors) are looking for - and how you can give them what they want
Why making the right site changes can have such a big impact
In this interactive workshop, David Hawks will share best practices for writing user stories, acceptance criteria, the INVEST approach, and breaking down user stories. Using these approaches you will be able to effectively convey your vision to the development team so they can output what you want.
Slides from an event at the CamCreative group in Cambridge with Sue Keogh from Sookio, called Everything you ever wanted to know about writing for the web (but were afraid to ask).
Find out more about how our copywriting, content and social media services can boost your presence on the web: www.sookio.com
Article writing is important for seo. Read this slide. You will get great tips to write a great article which will be helpful for site ranking or branding.
It’s now estimated that the average person spends 13 working hours in their inbox each week. How do you ensure your emails always get opened, read, and clicked?
In this presentation, you'll learn practical email marketing tactics from 15 real-life examples of B2B email campaigns.
If you're thinking to become a blogger and start generating a good amount of traffic for your personal or professional purpose, you must have basic knowledge of what and how-to's of blog in hand before starting the journey. Here are some of the slides to help you out to start writing a blog.
This presentation is all about meaning and importance of content writing, tools required by a content writer and tips and tricks to become a content writer.
Are you frustrated that your site isn’t driving more traffic? Do you feel overwhelmed by Google’s latest changes and wonder what you should do?
Find out:
How to use SEMRush’s site audit tool to uncover opportunities
What Google (and your site visitors) are looking for - and how you can give them what they want
Why making the right site changes can have such a big impact
In this interactive workshop, David Hawks will share best practices for writing user stories, acceptance criteria, the INVEST approach, and breaking down user stories. Using these approaches you will be able to effectively convey your vision to the development team so they can output what you want.
Why Grammar and Punctuation and Picky Layout Rules Matter in AdvertisingNoah Liberman
Does your brand have a real editorial style manual? Does your agency have a grammar cop? Do you know why hyphens matter to your bottom line? Do you think I'm crazy? Read this. Takes five minutes.
Wait what? How to Enhance your Responsive Process with Content QuestionsEileen Webb
Many of the challenges that come from building a responsive site are based not in the technical implementation, but in the content. All your copy is now readable on a small screen, but is it useful there? Is it still serving the site and business goals? Who's actually going to write those blog posts?
We’ll talk about some approaches that content strategists use to figure out how (and if!) content should be displayed on your site, whether you’re dealing with a heavy archive of articles or a nimble webapp. We’ll explore common techniques and questions you can integrate into your workflow that will help you and your client think through the long-term content needs and goals of a new site.
Full text transcript at http://webmeadow.com/blog/archives/201405/wait-what-how-enhance-your-responsive-process-with-content-questions
#WCFay 2015 Writing online for beginners (WordPress emphasis)Jamie's Notebook
Writing for online audiences is different than any other kind of writing. This presentation was for WordCamp Fayetteville 2015 and discusses online writing with a WordPress emphasis.
#WCKC The Beginner's Guide to Writing in WordPressJamie's Notebook
Writing for online audiences is different than writing for print in several ways including different patterns and SEO considerations. This session from WordCamp Kansas City 2015 gives an overview of how online audiences read content, best practices for working through WordPress to get the best SEO and reader-friendly content, and best practices for writing engaging content.
Beyond SEO: copywriting for professionalsJoost de Valk
SEO has gone from a technical trade to being more marketing focussed. Joost & Marieke will talk about how to gain great rankings & satisfied visitors by writing quality content. Focussing on SEO copywriting has a major pitfall. We give examples and tips on how to write a post that is both readable as well as SEO-friendly.
What makes a good website? What components are a must-have for an effective website? Jamie will discuss how to decide what pieces your website needs and provide tips for producing the best version of each component. This session is designed mostly for the company or organization that is creating their own website using WordPress, or at least is providing most of the content for a designer who is creating the website.
Are you ready to fire your current business website because it’s not performing the way you think it should? Or, maybe you just want to see if you can get more out of it (better return on investment). Even if you don’t have a website yet, this workshop is for you!
In this workshop for small business owners, we will cover important elements every website needs to be powerful. We will also discuss how to avoid the common pitfalls and how to correct them if you have fallen into them. There will be many examples and everyone should be able to leave with actionable items they can put to work right away!
Presented at Social Media Shake-Up 2017 in Atlanta. Actionable SEO fundamentals for PR, communications, and social media professionals. How to write and phrase your message for maximum results.
Memos are still an important form of business communication!.docxroushhsiu
Memos are still an important form of business
communication!
-For the most part, email has taken the place of memos. However, there are still
professions where writing an effective, detailed, convincing memo is essential.
-Not every worker sits in front of a computer waiting for an email to inform them
about a meeting, a policy change, a company picnic, or an open position within the
company.
-Law enforcement, medical professionals, construction workers, factory workers,
usually work away from computer screens. They might rely on a posted memo to
inform them of important company news. Therefore, many companies still value a
well written company communication = a MEMO!
To write a good looking memo, you must use the
correct MEMO format! - Yes, a business memo has a
specific LOOK. There are lots of variations, but
some specific aspects must always be used.
Creating a Professional MEMO
Letters, emails, reports, and other written business communications are often created for
others outside your organization.
Memos are “intra-office” communications.
Memos are written to those within your organization - for the employees and
management. (This is why there is no address used, or phone number, or even
signature.)
Some memos can contain sensitive, secretive, or important information designed to
be read by ONLY individuals within the organization!
Be certain you understand the importance some memos will have on the business.
Going UP?
Going Down?
• You will write memos for those above you: your
boss, supervisor, Board Members, executives. These
memos should be written with these people in mind.
Be sure to be respectful, clear, specific, and concise
with your writing. These people are busy: get to
the point, don’t use unnecessary words, use
plenty of specific details and examples.
• You will also create memos for those beneath you:
employees, contractors, subordinates. Your approach
should similarly be respectful - the tone can be a
little more informal- but the writing style should still
be extremely professional.
Memo Length
Long enough to be detail and clear - short enough to be
interesting and easy to read!
I watched a fascinating new program, which discussed the changing business
world. One of the primary ideas was this: small is now big.
For example, smaller offices and workspaces are more effective for creativity
and production. Smaller groups and work-forces are more focused. Smaller
benefit packages (which give employees only what the really want) are more
popular.
The examples given were very convincing and made me think about the writing
process.
So, I have FINALLY given in and seen the light.
MEMOS CAN BE ONE PAGE in length!!! (Smaller is better, right?)
Memo Length
Memos CAN BE one page if…
• In the business world, most memos are a page. As we have already
established, business people are busy, and they do not have time to read
LONG business documents. If th.
SEO-friendly content is content that is written in a way that helps search engines find, understand, and connect your content to the topic you're trying to cover. It's not just about stuffing keywords into your content, it's about creating high-quality content that is relevant to your audience and that answers their questions.
Content to Convert :: Part Deux / Putting Strategy into your Content Marketinge-Strategy
What is content.
Content is...
• the staff within your business. Think of Hooters... not literally. Be Unique.
• the design of your shop/office. Google for example - Free WiFi lets them share
• your products and services. Think of Coffee shops and ‘Latte Art’
• things like the menus on your tables. You could deliver your Menus on iPads?
• the Branding of your Business. Sofa King & “prices that are Sofa King low!”
• your company values. Associations with charities and causes are great.
• your customers. User generated content on experiences via social.
• EVERYTHING. Just understand your goal & what you are trying to achieve.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
3. We also edit.
As a general rule of thumb, most anything larger
or longer than a landing page should be
checked off by both copywriters.
Ask “Has [Bill/Angelee] reviewed this?” – we
won’t be offended. As perfect as everything
we write always is, sometimes the mistake
gnomes get into our documents and make
errors. Review will make sure the gnomes
don’t win.
5. But enough of that.
When we are writing, we have a few
ways of communicating that you
should know.
• “HD” is the headline. It’s the largest and most
prominent text on the page
• “SubHD” is sub-headline, the secondary message
• Anything written in blue like this is our note to
you, and the actual text should not appear on the
live page.
6. We’d love to be able to sit down with you one-
on-one for every project, but sometimes there
just aren’t enough hours in the day. Here’s
what you can do to help us write you the most
perfect copy for a project.
7. When Making A Request
• Try to give us concrete numbers
– Word count
– Character count
– Number of bullet points
– Number of pages we’re going to be dealing with
This helps us know how concise we have to be
and how much time we’ll need to budget.
8. When Making A Request
• Have a wireframe, or at least an idea of what
kind of format you want the text in
– Baseline LPs are usually HD, SubHD, and 4 bullet
points
– Do you want a copy box?
– Is more long-form copy needed?
Larger projects like Microsites should address
formats and sitemaps in the kickoff meeting
9. When Making A Request
Give us the context and scope of what we are
writing for
– Are we A/Bing against an existing page/site?
– Are we writing for SEO?
– Do we have a specific audience that we’re
targeting?
– Are we setting a baseline test?
– Has the PM given you keywords?
11. What do we need specifics on?
• Length
– “Can we shorten/lengthen this?” – We can always
re-work copy for length by cutting, adding , or just
re-phrasing.
• Message
– Emphasis on content: action words, CTAs, specific
benefits, or keywords missing
12. What do we need specifics on?
• Focus: we are writers, we sometimes tend to
ramble
– Fewer adjectives, more to the point
– What should we focus on? (consumer benefit,
functionality, features, etc)
• Keywords/SEO: Some copy is centered
completely around keywords
– Sometimes we have to “take liberties” with the
English language to hit tricky keywords
14. Don’t be vague!
• Can you just make this sound a little better?
• I like it but can you just make it shorter?
• I don’t think this works, I need you to fix it.
(then turn and walk away)
15. Don’t accept copy from
someone else!
Don’t let a PM or SEM or whoever tell you “I’ll
just write something up for you.” Invariably
there will be an issue there, and someone will
ask who wrote it, and the copywriters will all
point at each other.
Unless someone is our boss’s boss’s boss, then
they can do whatever they want. If nothing
else, volunteer one of us for the job.
16. Don’t keep your opinions to yourself!
• Just like the laws say: “If you see
something, say something.” If you don’t think
something sounds good to you, or it looks
awkward, or the punctuation is weird, our
users will think so too.
• We are working as a team, and good copy lifts
good design just as much as good design lifts
good copy.