Questions by the attendees asked to the speakers before 4th Social Media Day Surat celebration on 30 June 2019.

1. SOCIAL
MEDIA
DAY SURAT
30 JUNE 2019. SUNDAY
10 AM - 12.30 PM
ANSWERS OF
PREREQUISITE QUESTIONS
SPEAKERS
Bhautik Sheth
Vanitaa Rawat
Mayur Bardolia
ORGANIZED BY
iVIPANAN Digital Marketing Services

2. BHAUTIK
SHETH
Know your speaker!
Mr. Bhautik Sheth is a Founder of iVIPANAN Digital Marketing and
Management Services started in 2014. He has more than 12
years of experience. He holds MCA, MBA, PGDBM, PGDRM
degrees and also recognized by Google Ads certification, Bing
Ads Accredited Professional and Hubspot Inbound Certification.
He is a visiting faculty at VNSGU and former visiting faculty at
Auro University. He offers his services to Uka Tarsadia University.
He is a speaker at Facebook Josh Talks StartAb and Global Digital
Marketing Summit by Texila Conference. He is an Institute level
SSIP committee Member and also an IPR scrutiny committee
technical expert at Veer Narmad South Gujarat University, Surat.
He is a chief organizer of Social Media Day Surat since 2016. He
is a former online trainer of Google and Manipal Global
Education program. He has been associated as a Trainer with
International Organization for Importer and Exporter (IOIE) and
Being Exporter in Surat.
He has trained more than 50,000 people for Digital marketing
through Seminars, Webinars, Workshops and Training Programs
on digital marketing at national & international level. He has
presented many Research Papers on Digital Marketing at national
-international conferences out of which many have been chosen
as best papers and his 7 research papers on digital marketing
have already been published in countrywide and global journals.
He has developed academic content using instructional designing
for various management subjects for Manipal University’s online
portal EduNxt.
Blessed with a perfect blend of Management skills and creative
thinking ability, Mr. Bhautik Sheth has been rendering his
services as a Digital Marketing Consultant to SMEs as well as
large scale businesses, Service industry and the Start ups. He
has worked with 50+ companies as a consultant. He received an
Award of “Distinguished Digital Leader” at Digital Marketing
Leadership Summit 2018 organized by XIME, Chennai.

3. BHAUTIK
SHETH
Answers of the questions asked to
1) Is Google My Business is good platform for HIV
Specialist doctor whose client prefer online search to
reach HIV Specialist doctor?
A: This is a very interesting question and niche too! Google My
Business is basically a platform for all the small/medium/large
scale businesses to ‘highlight’ their presence in a particular city.
Irrespective of the product or service they are dealing with, it is
always the very second step for a company to register on
Google My Business. Yes, you must use it and optimize all the
information available in it.
2) How do you do organic digital marketing with all
platforms putting so much importance on paid
marketing?
A: Digital Marketing is basically divided in organic and paid.
Both the things are totally different in terms of fulfilling the
goals of the business. You do paid campaigns for limited period
of time – mainly to sell your products or to generate the leads.
Organic is the activity that you have to continue doing till your
business survives. The objective of organic marketing is to
engage your audience and to create the conviction. For that,
you must know your audience persona and regularly must do
random surveys.
3) How to stay up to date with trends and technology and
what are the things to take care
A: Get connected with people who are well known in this
industry. Connect with them on social media and keep looking
at their posts, read their blogs. You can also subscribe to blogs
of Google, Facebook etc.

4. BHAUTIK
SHETH
Answers of the questions asked to
4) Now a day preventing frauds threat consistency of
social media (BFSI and shopping) so what is remarkable
solution and role of SSM again frauds?
A: Marketing and frauds are two different things. On Social
Media, a department is responsible to do marketing whereas
there has to be another department to keep an eye on fishy
activities happening with your online business. So basically, SSM
has no role to play against fraud activities. But yes, the business
has to be ethical in its approach and should not promote wrong
information on Social Media. We all must remember that Social
Media helps in connecting with your customers, not to pass the
misleading information that may convert in fraud.
5) What is your take on doing business via references and
does digital marketing help in creating awareness of the
product or it helps in generating leads?
A: Any business needs references and networking. In fact, word
of mouth plays the biggest role even in the era of internet.
When we integrate digital marketing with WoM, it makes a great
pair! Digital Marketing works exactly like traditional marketing –
to aware, to promote, to engage, to sell. It all depend on how
we build the strategy to create awareness, engage people and
then whenever needed how we generate leads or complete
conversion.
6) Who handles your PR?
A: Interesting and unexpected question! I love to manage my
own PR. So I feel that PR comes from building the relationships
with people and I am still nurturing the relationship with the
people whom I used to deal with 12 years ago. PRship comes
from my awareness of maintaining relationship with industry
people and yes, I use social media a lot for that!

5. BHAUTIK
SHETH
Answers of the questions asked to
7) How to manage multiple social media pages of clients
easily by using free tools or any other method?
A: It is always good to use post scheduling tool irrespective of
the greed to find it for free! Still, you can start with Buffer of
Hootsuit or any other tool that you feel better. When you
handle multiple clients, you must make sure that your content is
prepared well before the day of posting. Ideally, the same day
post can be uploaded direct on social networking site.
8) How should we manage clients Ad Account? We should
manage payment from our cards or we should add client's
Ad Account under our Account so that we can get relief
from taxes? Or any other method we can follow?
A: Ideally, you must do ads from your company’s Facebook
Business account and use your own credit card details. This will
not create any issue in the future and gives a win-win situation
in any dispute. Also, you must take ad budget in advance from
the client.
**The answers mentioned here are non-edited and highlighted here
as received from the speaker.

6. VANITAA
RAWAT
Know your speaker!
Vanita Rawat Besania who happens to be a mother of an
extremely strong willed and beautiful girl named Telisma. Prior
to being a Mother, she was a corporate girl and was associated
with Bank of America as Senior Operations Manager managing a
span of 500 people across countries like India and Costa Rica.
As of now, she is a Neurolingustic Programming Practitioner and
a Life Coach. She mentors and coaches people on various
aspects of life ranging from personal and professional growth
and vision.
Along with that she has a Facebook page named Telismantics
and her Funtasticat Mom which has a mix of people who are
singles, first time parents and couples who wish to see child
related activities and implement in their homes. This page is a
space where she posts all the learning and educational activities
of her child and thus reaching out to people across the globe.

7. VANITAA
RAWAT
Answers of the questions asked to
1) How social media can be benefited to any housewife?
A. Whether it is Key fashion, education, baby products, food and
beverages, personal care or any other consumer health care
market, Home makers are a forerunners on this platform. Which
directly mean moms and home makers are the largest users of
all major social networking sites. They use it to buy and sell
products, generate income and financial independence for
self/family and create stronger networks of like minded women
who give one another financial and social support. You can
connect via many homemakers groups, share your views and
ideas and connect with different kinds of women globally. And
on business front a good smart phone is all that you need to
begin with. Some basic entrepreneurial skills, a good sales pitch
a decent working knowledge of social media platforms – like
how to upload pictures on Instagram or give regular updates
on Facebook, and you’re in business. So overall social Media is
expanding the knowledge base and networking platforms for
homemakers and creating a strong and robust community for
them.

8. VANITAA
RAWAT
Answers of the questions asked to
2) What difference do you see between married woman
and unmarried college girl in terms of social media usage
A. Women have larger and more diverse social networks than
men. Women today are the pampered children of the social
Media market. They hold power in their hands to decide, or at
least influence, almost anything on social media. Girls interact
more on social media platforms which caters to fashion, beauty,
luxury and lifestyle. Whereas Married women are more
attracted to medicine, household items, kid products, toys,
educational items etc. Gaming was once consider a male
dominated activity but a recent study shared that 60% of Zynga
players are female and women over the age of 55. Girls use
social media to create their branding as an influencer where as
married women use it to create like minded networks and home
businesses . Irrespective whether you are a girl or a married
women, brands realise the power that this gender holds are
increasingly setting their eyes on women, seeking to attract
them and keep them loyal.
3) Do you think becoming an influencer is a temporary
thing?
A. The way the influencer market is right now, there are no sure
changes to come anytime soon. It is most likely to grow up in
future. The primary reason is irrespective of the platform and
the type of content, the influencers are constantly
selling. Whether or not you know it, whether or not
they disclose it, selling of ideas, brands, products and services
is a recurring activity and the followers are their consumer.
Hence Influencers and the impact they have on social media is
not diminishing anytime soon.
**The answers mentioned here are non-edited and highlighted here
as received from the speaker.

9. MAYUR
BARDOLIA
Know your speaker!
Mayur Bardolia helps people to deal efficiently with their
problems & challenges which are holding them back. He is
specialized in helping individuals &organisation to get the
outcome they never got so far with uncommon coaching style.
He also helps entrepreneurs and organisations to solve their
problems and challenges in the most direct way.
He helps people to sell more to increase profit, to lead
efficiently to increase effectiveness, to solve problems skillfully
to improve performance and to be more productive with focus
and discipline.

10. MAYUR
BARDOLIA
Answers of the questions asked to
1) Is it cost effective compare to other digital marketing.
spend money Google Ad compare to other platform for
HIV Specialist doctor whose client prefer online search to
reach HIV Specialist doctor ? If yes then what should be
strategy for google ad service use.
A. Focus on the results. Can't comment more. A bit technical for
me to answer.
2) How can you condense content where you have
character limit and yet be grammatically and sensibly
correct?
IA. It's a skill. Start from somewhere. Use Twitter, to begin with.
You can be creative by observing things and people around you.
Your mind will help you to generate the ideas. But again, it's a
matter of practice. It took some time for me to convey my
messages in 1-3 lines. so, develop your skill through practice.
3) How to make money using social media marketing plan
and what are the things to be taken care while doing?
A. Develop the skill of marketing. Just because you love to do, it
doesn't mean you should do. Serve your customers. Don't do
what you are not good at. Don't cheat. Keep your promise.
Admit what you can do and can't do. People love their money as
much as you love your money. People pay for your competency
to deliver the result, not because of your passion or love for
your profession.

11. MAYUR
BARDOLIA
Answers of the questions asked to
4) Major drops in social media are Time consistency and
Availability of target market so whats the role of SMM to
resolve this threats?
A. Understand your customers well inside out. Understand their
pain, challenges and frustration. The money comes from the
customers. Find out what problems they are facing and they are
willing to pay you to solve their problems. Your customer is the
hero, not you or your brand. Stick yourself out of the screen of
the computer. Talk to real people and listen to them with
undivided attention.
**The answers mentioned here are non-edited and highlighted here
as received from the speaker.

12. iVIPANAN
DIGITAL MARKETING
SERVICES
Know the company
Founded in 2014, iVIPANAN Digital Marketing Services is helping
businesses grow substantially by providing digital marketing
service. Based in Surat city, Gujarat in India, iVIPANAN is the
pioneer of Digital marketing consultation and training in South
Gujarat region. While there are many agencies providing digital
marketing consultation, not many are following the process to
help businesses grow sustainably. If you are looking for total
online marketing solution for your business then you have to
consult us once. Our working methodology is based on the
business model and we are the firm believer of “One size hat
does not fit all!”
We provide customized service for Search Engine
Optimization (Advanced level), Search Engine ads (Google
and Bing), Social Media Marketing (Organic and
paid), Content Marketing (Blogging, Case study). Our team
of Digital Marketing experts are highly qualified and
experienced to tackle your requirement. The periodic reports
give the great insight to you and on the basis of the analysis, we
re-frame the strategy. We are not just an agency for you, we
work as a stakeholder.
We work in tandem with you and hence understand every
process and sub-process of your business very closely. Digital
Marketing is our passion and not just a business. We
understand that the growth of your business will help us grow
as well and hence our commitment and inclusion remain high.
Our continuous support to tackle your need confirms the better
execution. Our team follows the basics of marketing very rigidly
and it confirms the outcome of our efforts. We have set
different execution process for Search Engine Optimization, Pay
per click ads, Social Media Marketing, and Content writing.
These processes help us in the timely execution and get the
better result.

13. SERVICES
WE OFFER TO
BUSINESSES
Get in touch with us for
Search Engine Optimization (SEO)
Social Media Marketing
Google Ads
Bing Ads
Website content writing
Blog writing
Online campaigns
Case study writing
Email Campaigns
Business profile development
Logo design
Marketing Material - content & design
Corporate video documentary
YouTube video ads
For more details, contact:
98794 56211, 0261 2440151

14. TRAINING
COURSES/ WORKSHOPS/
SEMINARS/ BOOT CAMPS
Get in touch with us for
Courses we offer
4 Months Digital Marketing Certificate
Course
40 Hours Advanced Social Media
Marketing Course
30 Hours Online Digital Marketing
Boot camp
Customized workshops (1/2 days):
Digital Marketing
Social Media Marketing
Online Reputation Management
Google Ads
LinkedIn Marketing
For more details, contact:
98256 56211, 98794 56211

15. BUSINESS
MEANS ETHICS
THAT'S WHAT WE BELIEVE!!
LET'S GROW
DIGITALLY TOGETHER!
iVIPANAN Digital Marketing Services
www.ivipanan.co.in | info@ivipanan.co.in | 98794 56211, 98256 56211, 0261 2440151
SURAT (Bhagal & Adajan)