This document provides guidance on writing effective guest blog posts. It discusses that content, including written, visual, and descriptive elements, is critical for websites. Various types of content are outlined, including articles, news, blogs, videos, and infographics. The document also explores the evolution of content from early keyword stuffing to current emphasis on quality, useful information. It defines guest blogging and explains that it benefits both the host site and guest blogger by providing fresh perspectives and backlinks. Key aspects of an effective guest post are that it follows the host's guidelines, is well-written and engaging, and tempts readers to click through.

1. How to Write an Effective
Guest Blog

2. Content is KING
We all know that content has been lauded as KING from the
time that quality content started becoming the norm. Let’s face
it, without content, a website will be nothing but a blank page
and there would be nothing there of value for visitors.

3. • Now, content is more than just articles, blogs,
and news. Product descriptions, service
descriptions, and even site instructions are also
content. Images, infographics, and even videos
are also considered content.
• You have to remember though that even when
the content you have on your site consists
mostly of videos or infographics, the
information that you provide regarding these
visual versions of what you want to share are
also written.
Types of Content

4. ARTICLES
NEWS
BLOGS

5. Videos need to have scripts and
transcripts, infographics need to
have information on them, and
images need to have descriptions.
This means that content writers still
have a hand in the making of these.

6. Evolution of Content
• Now, there was a time when what you saw and
read on a site consisted mostly of keywords and
paragraphs that were poorly written. Those who
have been in the biz for as long as I have, saw the
need to inject the target keyword into each
paragraph at least once or twice. That made for
very unnatural writing.

7. Poorly Made content
*Keyword Stuffing
*Uninteresting
*Did not add value
to the site
Thank goodness Google’s algorithms
changed so much over the years that
quality writing became necessary. We
finally got websites that offered us
useful and interesting content and
not just walls of text with keywords
stuffed in every other sentence.

8. Importance of fresh content
Along with the evolution of how
content was made came the need
for regular fresh content. This was
done a few ways but the most
common way for someone to add
new content on a regular basis on
their site is to create a blog. The
frequency of posting depended on
the site’s owner, with once a
month being the most common.

9. Types of Blogs
• Personal Blog
• Business Blog
• Affiliate Blog
• Niche Blog
• News Blog
There are many different kinds of blogs. The most popular ones
include the Personal Blog, Business Blog, Affiliate Blog, Niche Blog,
and News Blog. The content in these are usually written by the site
owner, but once in a while, a guest blogger may contribute a page or
two to the site, as long as it adds value to the site. These are called
guest blogs.

10. What a Guest Blog Does
A guest blog helps the owner of
the blog site while at the same
time helps the guest blogger get
links back to their site. This
exchange is beneficial to both
sides since it gives one site a
new tone and shows another
angle to a popular topic that it
covers.
It can also earn the site extra money. The last one is because
some sites allow guest bloggers to post on their site for a
certain fee, with quality guidelines in place to prevent
crappy content from being posted.

11. Why blog owners allow Guest
Blogs
• Adds diversity and a new
tone to the site
• Gives a different
perspective on a topic
• Earns the site owner some
money
• Gives the Guest blogger the
chance to link back to their
site

12. Anatomy of an Effective
Guest Blog
• Shows knowledge
• Follows site guidelines
• Optimized and SEO friendly
• Engaging and interesting
• Well written
• Tempts the reader to want
to find out more by clicking
through

13. What to Expect From Blog Owners Who Allow
Guest Posting
• Site owner usually requires you to send them
your idea before anything is written.
• Sometimes, the site owner dictates what topic
you should write about. If you are not paying
for the slot, they usually have the right to NOT
publish your blog on their site.

14. • If you are paying for the guest blogging post
(which can cost you somewhere between $10
and $100), depending on how popular the site
is and how many subscribers they have, they
will publish it but will still insist that you follow
their guidelines and produce quality content.
• Site owners may also request that you provide
them with an appropriate image (which is
either royalty free or legally purchased from
stock image sites) to go with the blog.

15. • Will dictate how many links back to your site
they will allow.
• May require final editorial control.
• Will dictate when your blog will go live.
• If your post gets a lot of good comments and
great traffic, they may request that you write
for them again.
• They may also ask you if they can post a guest
blog on your site’s blog.