Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ethics in Social Media

5,258 views

Published on

Presentation for communication professionals at the Portland Communicators Conference #pdxcc09 on Ethics in Social Media.

Published in: Business, Technology
  • Positions Available Now! We currently have several openings for social media workers. ■■■ http://t.cn/AieXipTS
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Paid To Write? Earn up to $200/day on with simple writing jobs.  http://t.cn/AieXS62G
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you want to download or read this book, copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you want to download or read this book, Copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Ethics in Social Media

  1. 1. Ethics in Social Media Portland Communicators Conference May 6, 2009
  2. 2. What gives me the right?
  3. 3. Marqui “pay bloggers” program <ul><li>First to Pay Bloggers for their Posts… BUT: </li></ul><ul><ul><li>Completely transparent - required flags </li></ul></ul><ul><ul><li>We published EVERYTHING </li></ul></ul><ul><ul><li>Known for doing it right… </li></ul></ul><ul><ul><li>Boy, that was the wild, wild west! </li></ul></ul>
  4. 4. Results? Oh, yes… <ul><li>More than 200 pieces of press </li></ul>
  5. 5. “ Ethics is what you do when no one is looking.” George Bernard Shaw
  6. 6. Today, no one is ever not looking…
  7. 7. Three Rules to Remember <ul><li>Rule #1: Use common sense </li></ul><ul><li>Rule #2: When in doubt, don’t </li></ul><ul><li>Rule #3: If all else fails, refer to rule #1 </li></ul>
  8. 8. Doris Lee’s Common Sense Rule:
  9. 9. Becomes Managing Your Online Reputation…
  10. 10. Case in Point: Dumb and Dumber
  11. 11. Patrick Doyle’s Response: in Medium, an Apology, Reflects Disgust
  12. 12. Lesson #1: Prepare Your Employees <ul><li>Your employee handbook needs updating: </li></ul><ul><ul><li>Covers social media </li></ul></ul><ul><ul><li>Covers IM - anything written to a screen can be used in discovery </li></ul></ul><ul><ul><li>Explicit responsibilities as Brand Ambassadors, during and after business hours </li></ul></ul>
  13. 13. Honesty: it’s Simple Honesty of Relationship : You say who you're speaking for Honesty of Opinion: You say what you believe Honesty of Identity: You never obscure your identity
  14. 14. Honesty of Relationship You say who you're speaking for …
  15. 15. Honesty of Relationship You say who you're speaking for …
  16. 16. Honesty of Opinion You say what you believe…
  17. 17. Honesty of Identity You never obscure your identity…
  18. 18. Lesson #2: The social web is self-cleansing <ul><li>Bloggers and social media participants govern themselves - witness this week’s Facebook kerfuffle </li></ul><ul><ul><li>Announced new privacy policy on 2/15 </li></ul></ul><ul><ul><li>Lasted two days </li></ul></ul><ul><ul><li>Completely trashed in the blogosphere </li></ul></ul>
  19. 19. So… Make Friends Before You Need Them
  20. 20. So… Make Friends Before You Need Them Doc, …. I am writing this to you as the guy who can forward it to everybody that matters. I am writing this from a new computer, using an email address that will be deleted at the end of this. I am no longer me. My main machine despite my best efforts has been hacked, my accounts compromised including my email. and has been disconnected from the internet…
  21. 21. Lesson #3: Memes come and go quickly
  22. 22. So… Step away from the keyboard
  23. 23. Lesson #4: Your word is your brand <ul><ul><li>Now, more than ever, your word is all you have </li></ul></ul><ul><ul><li>Your blog/social presence is your living room – your town </li></ul></ul><ul><ul><ul><li>You decide what’s appropriate </li></ul></ul></ul>
  24. 24. What your lawyers will say <ul><li>RULES OF eDISCOVERY </li></ul><ul><ul><li>eMail, blog posts and even IM get reviewed in the case of any court discussion </li></ul></ul><ul><ul><li>Blogs must be monitored regularly </li></ul></ul><ul><ul><ul><li>Every eight hours </li></ul></ul></ul>KNOW THE RISKS
  25. 25. What your lawyers will say <ul><ul><li>Harassment issues </li></ul></ul><ul><ul><li>Confidential information </li></ul></ul><ul><ul><li>Privacy issues </li></ul></ul><ul><ul><li>Disparagement issues </li></ul></ul>THE MAJOR RISKS ARE AS FOLLOWS…
  26. 26. Questions? A debate? Janet Johnson [email_address] Blog: www. janetleejohnson .com Twitter: @janetleejohnson 503.807.8964

×