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Ethics in Social Media

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Janet Johnson
Janet Johnson

The document discusses ethics in social media and managing your online reputation. It provides three main rules: use common sense, don't post if in doubt, and refer back to common sense. It also discusses being transparent if paid for posts, preparing employees for social media use, and maintaining honesty in relationships, opinions, and identity online. It warns that what is written can be discoverable in legal cases and to step away from keyboards at times.

BusinessTechnology
1 of 26
Ethics in Social Media Portland Communicators Conference May 6, 2009
What gives me the right?
Marqui “pay bloggers” program ,[object Object],[object Object],[object Object],[object Object],[object Object]
Results? Oh, yes… ,[object Object]
“ Ethics is what you do when no one is looking.” George Bernard Shaw
Today, no one is ever not looking…
Three Rules to Remember ,[object Object],[object Object],[object Object]
Doris Lee’s Common Sense Rule:
Becomes Managing Your Online Reputation…
Case in Point: Dumb and Dumber
Patrick Doyle’s Response: in Medium, an Apology, Reflects Disgust
Lesson #1: Prepare Your Employees ,[object Object],[object Object],[object Object],[object Object]
Honesty: it’s Simple Honesty of Relationship : You say who you're speaking for Honesty of Opinion: You say what you believe Honesty of Identity: You never obscure your identity
Honesty of Relationship You say who you're speaking for …
Honesty of Relationship You say who you're speaking for …
Honesty of Opinion You say what you believe…
Honesty of Identity You never obscure your identity…
Lesson #2: The social web is self-cleansing ,[object Object],[object Object],[object Object],[object Object]
So… Make Friends Before You Need Them
So… Make Friends Before You Need Them Doc, …. I am writing this to you as the guy who can forward it to everybody that matters. I am writing this from a new computer, using an email address that will be deleted at the end of this. I am no longer me. My main machine despite my best efforts has been hacked, my accounts compromised including my email. and has been disconnected from the internet…
Lesson #3: Memes come and go quickly
So… Step away from the keyboard
Lesson #4: Your word is your brand ,[object Object],[object Object],[object Object]
What your lawyers will say ,[object Object],[object Object],[object Object],[object Object],KNOW THE RISKS
What your lawyers will say ,[object Object],[object Object],[object Object],[object Object],THE MAJOR RISKS ARE AS FOLLOWS…
Questions? A debate? Janet Johnson [email_address] Blog: www. janetleejohnson .com Twitter: @janetleejohnson 503.807.8964

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