Ethical issues in mass communication


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  • True.Writers should rectify a situation or present accurate information to the media and ultimately to their target audiences.I am not saying they should lie to cover nasty situations rather should be extremely fair and honest in the presentation of their facts.
    Melinda Xokelelo. University of South Africa
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  • This is a very good write up. I totally agree with the writer. Media practitioners should adhere to the ethical code of conduct of their profession. Journalist should be truthful, responsible, honest and courageous in the gathering and dissemination of news to the public. They should treat their colleagues, subjects and sources as human beings deserving of respect. Ethics is a very important part of mass communication.
    Nkpubre Peace
    Caleb University Lagos.
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    Jounalists should be very careful when it comes to peoples privacy because it might put them into trouble especially the Government officials and politicians, what they say and what they put down is very important. They should not infringe on people's privacy, they should say the truth , be honest because it will set them free, fair in gathering their information or reports and their interpretation.
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  • Adebayo Aramide(Caleb University Imota, Lagos)

    This is very good and i like what the writer wrote ,Journalist should be honest, fair and courageous in gathering, reporting and interpreting information and also to do what is best for the greatest number of people
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Ethical issues in mass communication

  1. 1. Ethics comes from the Greek word ethos,meaning character, or what a good person is or does in order to have a good character.In general, ethics deal with the philosophical foundations of decision making, or choosing among the good or bad options that the individual faces [Black, Steele, & Barney, 1999]
  2. 2. Moral is derived from Latin mos or moris or mores meaning among other things “way of life” or “conduct” or “the way or manner in which people behave”.It is often associated with religious beliefs and personal behaviour.
  3. 3.  Meta-ethics, is concerned with the study of the characteristics or nature of ethics. It examines concepts such as right, justice and fairness. Normative ethics, is concerned with developing general theories, rules and principles of moral conduct. Applied ethics, is the problem-solving branch of moral philosophy that addresses specific ethical issues and cases
  4. 4.  Credibility Integrity Civility
  5. 5. Situation DefinitionAnalysis Decision
  6. 6.  Description of facts Identification of principles and values Statement of ethical issue or question
  7. 7.  Weighing of competing principles and values Consideration of external factors Examination of duties to various parties Discussion of applicable ethical theories
  8. 8.  Rendering of moral agent’s decision Defense of that decision based upon moral theory
  9. 9.  Shared values – common norms Wisdom – based on sound reason & experience Justice – fairness, no double standards Freedom – freedom of choice Accountability - responsibility for our deeds and misdeeds
  10. 10.  Individual conscience Objects of moral judgment Financial supporters The institution Professional colleagues society
  11. 11. It is the moral force of the law that provides the legitimacy of our legal codes.All parties have the same moral obligations to comply with the lawA just law might be violated in emergency or when a higher moral principle is involved.
  12. 12. pragmatic humanistic Desire for Deontological success Teleological Machiavelli Personalist
  13. 13. Seek truth and Act report it independently Minimize Be accountable harm
  14. 14. Journalist should be honest, fair and courageous in gathering, reporting and interpreting information
  15. 15. Ethical journalists treat sources, subjects and colleagues as human beings deserving of respect
  16. 16. Journalists should be free of obligation to any interests other than the public’s right to know
  17. 17. Journalists are accountable to their readers, listeners, viewers and each other
  18. 18.  Do what is best for the greatest number of people [end-based thinking] Follow your highest sense of principle [rule- based thinking] Do what you want others to do to you [care- based thinking]
  19. 19. Issues of the rights of the individual againstthe good of the public or society at large Issues of the good of the public being against the economic interests of the media ownersIssues relating to the power of the media inshaping and influencing public discourse
  20. 20. The gate keeping functionStereotypes in the media Accuracy andTruth in the media