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Bloggers Bootcamp for Lawyers

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Bloggers Bootcamp Presentation: How to Make Your Blog More Valuable

Published in: Law
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Bloggers Bootcamp for Lawyers

  1. 1. 1 Best Practices for Successful Blogging Cordell M. Parvin
 http://www.cordellparvin.com
  2. 2. 11 What is a Blog Your Blog is a Conversation with Your Reader 2
  3. 3. Three Distinct Audiences 3 Readers are Clients/Potential Clients
  4. 4. 4 Social Media Shares Three Distinct Audiences
  5. 5. 5 Search Engines Three Distinct Audiences
  6. 6. 4 Blog With Purpose Who is Your Intended Reader? 6
  7. 7. Blog With Purpose Why Should Your Reader Care? 7
  8. 8. Blog With Purpose 8
  9. 9. 6 Blog With Purpose What is the Reader Take Away? 9
  10. 10. 7 Blog With Purpose 10 What Do You Want Reader to Think of You and Your Law Firm?
  11. 11. 17 Your Reader Skims - High % Never Get to End 11
  12. 12. 17 Your Reader 12
  13. 13. 13 Your Potential Clients Want More Your Reader
  14. 14. Blog Post Needs Essential Ingredients 14
  15. 15. Blog Post Needs Magnetic Headline 15
  16. 16. 16 Magnetic Headline
  17. 17. 17 Magnetic Headline
  18. 18. Magnetic Headline 18
  19. 19. Magnetic Headline 19
  20. 20. 20 Magnetic Headline
  21. 21. 28 Headlines in Reader 21
  22. 22. Blog Post Needs Open With a Bang 22
  23. 23. Open With a Bang 23 Question
  24. 24. 24 Open With a Bang Share Anecdote
  25. 25. 4545 Two Most Important Words You Because Persuasive Words 25
  26. 26. Blog Post Needs Good Sentences 26
  27. 27. 27 PromiseBrevity Readable COPY Blog Post Needs Killer Bullet Points / Lists
  28. 28. 28 Killer Bullet Points / Lists . . . . . .
  29. 29. 29 Blog Post Needs Exquisite Subheads
  30. 30. Exquisite Subheads 30
  31. 31. Blog Post Needs Readability
  32. 32. 32 Readability 32 Short Paragraphs
  33. 33. 49 49 Image or Video Short ParagraphsLinks Short Sentences 33
  34. 34. Blog Post Needs Tell a Story
  35. 35. Tell a Story
  36. 36. Tell a Story
  37. 37. Blog Post Needs Internal Cliffhangers
  38. 38. 38 Internal Cliffhanger
  39. 39. Blog Post Needs Arresting Image
  40. 40. Arresting Image
  41. 41. Arresting Image
  42. 42. Arresting Image 42
  43. 43. Blog Post Needs Compelling Video
  44. 44. 48 Compelling Video 44
  45. 45. Blog Post Needs Close in Style
  46. 46. Close in Style 46
  47. 47. Close in Style
  48. 48. Close in Style 48
  49. 49. Close in Style 49
  50. 50. Blog Post Needs Be Authentic
  51. 51. 51 Be Authentic Show Some Emotion
  52. 52. Be Authentic
  53. 53. Be Authentic
  54. 54. Be Authentic
  55. 55. High Concept Blogging Unique Perspective 55
  56. 56. High Concept Blogging Your Voice - Connect with Your Readers 56
  57. 57. 57 Blogs About How to Blog
  58. 58. 59
  59. 59. 60
  60. 60. 16 Logistics 61
  61. 61. Frequency 62
  62. 62. 63 Post Regularly and Consistently
  63. 63. 8 Blog Topics How Do You Pick the Topic? 64
  64. 64. 9 Blog Topics Problems, Opportunities, Changes 65
  65. 65. 10 Blog Topics Breaking News 66
  66. 66. 11 Sources to Find Topics Your Billable Work 67
  67. 67. 1212 Sources to Find Topics-Flipboard
  68. 68. 1313 Sources to Find Topics-Zite
  69. 69. 1 Sources to Find Topics-Google Alerts 70
  70. 70. 44 Get Clients / Referral Sources Guest Post Guest Post 71
  71. 71. 44 Guest Post 72
  72. 72. 44 Guest Post 73 . . .
  73. 73. 47 Your own! Sources for Images 74
  74. 74. 2 Share
  75. 75. 53 Boost Content
  76. 76. 53 Boost Content Within First 24 Hours
  77. 77. 53 Share
  78. 78. 53 Share HootSuite
  79. 79. 80 Share buffer
  80. 80. 4 Share 81 via Blog Posts
  81. 81. 82 LinkedIn Blogging Platform
  82. 82. 83 LinkedIn Blogging Platform
  83. 83. Share 84
  84. 84. Share Make it Easy to Print 85
  85. 85. For More Information 86 Available on Slideshare or iTunes
  86. 86. 87 Cordell M. Parvin
 http://www.cordellparvin.com

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