Blogging and Property Marketing (Profile Talk)
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This document discusses the rise of blogging and social media. It begins by introducing the author and their experience in journalism and blogging. It then discusses what blogging is, describing it as an interesting conversation. The document outlines different types of blogs like beat blogging and expert blogging. It shows how the role of social media like forums and blogs has grown over time for publishing content. It provides tips for creating successful blogs, like finding a niche and posting regularly. Finally, it provides the author's contact details for learning more about their blogging experience.
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Blogging and Property Marketing (Profile Talk)
- 1. Blogging and the rise of Social Media
- 2. Who Am I? • Head of Blogging for RBI • 13 years of B2B journalism • 9 years on Estates Gazette • Now working 50% of the week with EG
- 3. And… • Started first blog in 2001 (on Livejournal) • One Man & His Blog: 2003 • Now running 5 blogs on a range of subjects • Only one of those is “paid”
- 4. Community “We do not create communities. We merely provide services for communities that already exist”
- 7. “Rants written in bedrooms by weirdoes like…”
- 18. The Hierarchy of Interesting • A link • A photo • A video • Any of the above with context • Discussion • Opinion
- 19. Conversation
- 20. Conversation
- 21. Conversation
- 22. Conversation ≠ Opinion
- 23. Conversation = Discussing topics of mutual interest
- 24. OM&HB
- 25. EGi
- 27. What are we doing in ?
- 28. Why? Print Web 2005 2006 2007 2008
- 29. The Role of Social Media Forums Blogs Articles 10% 24% 66%
- 30. The Role of Social Media Forums Blogs Articles 27% 53% 20%
- 31. The Role of Social Media Forums Blogs Articles 34% 45% 21%
- 32. The Good Old Days How We Miss ‘em
- 33. Competition Stuff Journal Stuff Gazette
- 34. Competition Stuff Weekly eStuff Online Gazette
- 36. Distributed Space Public Space Closed Space
- 37. Private Space Akin to a house Content is “hidden” Social networks, members-only forums, sites with privacy “your space”
- 38. Public Space Akin to a pub Open to all Hosts have control Forums, sites with comments “our space”
- 39. Distributed Space No physical world equivalent Traffic moves freely Free form conversation Blogs, wikis, microblogging, IM “my space(s)”
- 40. Distributed Space Public Space Closed Space Your Site Blogs
- 41. Why? To link your site with the wider internet conversation
- 42. In 3 years • Over 120 blogs • 4 sites run entirely using blog software • On some sites the majority of editorial traffic is on the blogs • Rapid growth in traffic and commenting • Some blogs gettings 500,000 page impressions a month
- 43. What Works? • Find a niche • Find an enthusiastic blogger • Post regularly • Provide a range of content
- 48. A good blogger is… • Inquisitive • Communicative • Honest • Enthusiastic • Social • Informed
- 49. Beat Blogging • The reporters notebook in public • Links, pics, video and stories from their beat • Break news here, then link to the traditional news story • “home page” for that topic
- 51. The Expert Blog • Deep coverage for enthusiasts • Requires an extensive depth of knowledge • Greater percentage of generated content, rather than linking
- 53. The Group Blog • Covers a wide range of topics • Needs a large volume of posts • Posts need to be really, really good • Very hard to make work • Works brilliantly when it does
- 55. Some Context • Forums (ours and others) • Social Media Outreach • Twitter • Watching and learning
- 57. Adam Tinworth adam.tinworth@rbi.co.uk One Man & His Blog http://www.onemanandhisblog.com Twitter: adders AIM: journoadam and many others...