The document provides a guide for using the Twitter account @nujournalism to promote events, break news, and share resources. It includes instructions on signing in, writing tweets, shortening links with bit.ly, managing multiple accounts using TweetDeck, and insights on effective posting frequency. Additional resources and guides for journalism students are also mentioned.

1. Welcome to @NUjournalismUsing Twitter to promote events, break news and share resources

2. http://twitter.com/nujournalismWhat “followers” see when they visit our Twitter page

3. Signing in at http://twitter.comClick on “Sign in,” in upper right

4. Signing in at http://twitter.comEnter username “NUjournalism” (not case-sensitive)Enter password (case-sensitive)Choose “Remember me” only if using non-shared computerClick on “Sign in”

5. What home base looks like“What’s happening?” is where you will enter text. “Home” comprises latest posts from feeds we are following. You can see whom we’re following, and who’s following us, by clicking on “following” and “followers” in upper right.

6. Writing a tweet (sorry)You are limited to 140 characters. The “17” tells you how many you’ve got left. Next you’ll add a link using a link-shortener. Bit.ly is recommended.

7. How to add a link in TwitterOpen a new tab or a new window for the page to which you want to linkSelect and copy the URL in the address bar near the top of your browserOpen another tab or window and go to http://bitly.com

8. Using Bit.lyPaste your link into the text box. Click “Shorten.”

9. Using Bit.lyPaste your link into the text box. Click “Shorten.”Look for “Your bit.ly link.” Click “Copy.”

10. Return to your tweetPaste your shortened link at the end of your tweet.Uh, oh. Too long.

11. Return to your tweetFiddle with the text until you come in under the 140-character limit. Journalism students ought to know that SPJ is the Society of Professional Journalists. For clarity, you can add “for journalists” after “Great advice.”You’re done. Click “update.”

12. Updated home page

13. How it looks to a follower

14. Can you delete a tweet?YesMake sure you are logged in and looking athttp://twitter.com/NUjournalismMove your cursor over the offending tweet;a small “Delete” option will appear in blue to the right of the tweetClick to remove

15. What’s up with @, #, RT, D, etc.?SPJ’s guide is a good place to startIncludes link to Mashable guide, which is much more in-depthSince @NUjournalism is mainly for news and announcements, extra features are better for personal account

16. Beyond Twitter on the WebTweetDeck is a great way to manage multiple accounts, such as yours and @NUjournalism. It also lets you:Automatically shorten linksSet up different groups of followersPost to Facebook

17. Beyond Twitter on the WebTweetDeck is a great way to manage multiple accountsTweetDeck is also available for iPhone

18. Beyond Twitter on the WebTweetDeck is a great way to manage multiple accountsTweetDeck is also available for iPhoneÜberTwitter is best choice for BlackBerry

19. Random thoughtsTiming is important. For heavy Twitter users, your tweet’s life may be a few minutes.How often should we post? Hard to say, but two or three a day might be a good target.Emerson College journalism department is using Twitter effectively. Seehttp://twitter.com/emersonjoudept