Consumer Behaviour Towards Different Soap Brands in India
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Consumer Behaviour Towards Different Soap Brands, Top soap brands of India, Features of these soap brands, Marketing strategies adopted by every brand, Market share, Factors influencing soap purchase, Conclusion
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This document summarizes a study on consumer behavior related to soap brands in Mumbai. The objectives were to determine consumer awareness, perceptions, purchase factors, and effects of ingredients. The methodology included surveys of 25 customers using a structured online questionnaire. Key findings were that 16% preferred medicated soap, 28% preferred branded products, and Dettol was highly used for its germ-killing and cleaning qualities. The conclusions were that soaps are primarily purchased based on brand name, antiseptic quality, skin care benefits, and price.
Lifebuoy
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Lifebuoy
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This document provides a marketing plan for a startup organic soap company called Red Orange Organic. It begins with an executive summary that outlines the size and growth of the Indian soap market, as well as Red Orange Organic's target segment. The marketing mix (4Ps) are then discussed, including plans for products tailored to different skin types, distribution through third party distributors, competitive pricing, and large promotional activities. Sales estimates and forecasts are provided that show profitability being achieved within 6 years as expansion occurs. In appendices and references, additional data is presented on consumer preferences and industry research sources.
Lux Soap
Lux soap is a product of Hindustan Unilever Limited (HUL), India's largest FMCG company. Lux has a 15% market share in the soap category, making it the leading beauty soap brand. It has a wide range of variants and a strong distribution and promotion network. Lux faces competition from other beauty soaps like Pears and new entrants like Vivel. However, its strong brand image and continuous innovation have helped Lux maintain its leadership position. The report recommends that Lux launch ayurvedic variants, target rural areas and male customers to further increase its market share.
marketing strategy of lux soap with reference to HUL
The document discusses the history and marketing of Lux soap in India. It provides details on Lux soap's launch in India in 1929 as well as its branding and celebrity endorsements over the years. Lux soap is owned by Hindustan Unilever and is the largest selling soap brand in India, known for endorsed by Bollywood stars to promote beauty and self-care.
Making 'what works' work: Changing behaviour in sanitation and hygiene (HWWS)
Making 'what works' work: Changing behaviour in sanitation and hygiene (HWWS)World Bank-Water and Sanitation Program
This powerpoint was presented by WSP Senegal HWWS Project Manager, Seydou Koita,during AfricaSan 3 (Kigali, Rwanda - 2011) under the "Making "What Works" Work: Changing Behavior in Sanitation and Hygiene" session.
This session covered a wide range of aspects of behavior change: from the individual’s decision to pick up a bar of soap, to the collective decision of a community to stop open defecation, to the design of national policy that can positively shift social norms. Designing for Success with Client Involvement
Web design projects can be excruciatingly complex, often fraught with hidden stakeholders, nebulous business goals, and indiscriminate design approvals. With the explosion of Responsive Web Design, this equation has only gotten more complex. How are we able to better predict the common hurdles that can keep our projects from becoming a success? Instead of being caught off-guard when new issues arise, staying ahead of these frequent pain points can keep you focused on crafting beautiful, results-driven solutions for you clients.
In this session, you’ll learn how to build a design process and deliverables strategy to ensure a successful engagement with your clients that keeps the communication with them open, fluid, and productive. We will break down the design process for Responsive Web Design to better diagnose what design artifacts work best when it comes to communicating design-thinking in the new multi-device customer landscape. You’ll gain confidence, learning how to break down traditional client-versus-vendor roles and, ultimately, shape a course of action that equates to a successful, productive, and collaborative relationship with your clients.
Top 3 take-aways:
Better diagnose what type of design deliverable works best for different problems and different clients
Understand the common pitfalls that befall a Responsive Web Design project to better predict and get ahead of these issues
Reevaluate the methods in how you communicate with your clients since traditional client-vendor working relationships are no longer enough
consumer behaviour Involvement ppt
The document discusses how a consumer's knowledge of a product's attributes and functions can impact the consequences they experience both physically and socially from using that product. It also examines how strongly consumers relate the product to important personal goals or values, and how that relationship level determines how involved or engaged they feel with the product.
5-(IV)in what ways do consumers stray from rational decision process
This document summarizes different ways that consumer decision making can stray from rational deliberation. It discusses low involvement peripheral decision making, variety-seeking behavior, and concepts from behavioral decision theory and behavioral economics like heuristics, framing, and mental accounting. Specifically, it explains how consumers use heuristics like availability and representativeness, how framing can influence choices, and how mental accounting involves categorizing financial options in non-logical ways like integrating small gains with large losses.
Schiff cb ce_03
This document discusses motivation and consumer involvement in consumer behavior. It defines motivation as the driving force within individuals that impels them to action. Motivation is produced by unfulfilled needs and leads to attempts to reduce tension. Types of needs include innate physiological needs and acquired psychological needs. The document also discusses different types of motives, goals, and theories of motivation. It defines consumer involvement as the level of personal relevance a consumer sees in a product. Factors that can lead to high involvement are also outlined.
Tata Nano: Consumer's Post Purchase Behavior Corporation
Tata Nano: Consumer's Post Purchase Behavior Corporation, disampaikan pada mata kuliah Marketing Management, Airlangga University, membahas teori disonansi pasca pembelian
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KARNATAKA SOAPS & DETERGENTS LIMITED (KS&DL) Internship report (manoj Rims)
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Behaviour towards products of hindustan unilever ltd (hul)
Behaviour towards products of hindustan unilever ltd (hul)
marketing strategy of lux soap with reference to HUL
marketing strategy of lux soap with reference to HUL
Making 'what works' work: Changing behaviour in sanitation and hygiene (HWWS)
Making 'what works' work: Changing behaviour in sanitation and hygiene (HWWS)
5-(IV)in what ways do consumers stray from rational decision process
5-(IV)in what ways do consumers stray from rational decision process
Tata Nano: Consumer's Post Purchase Behavior Corporation
Tata Nano: Consumer's Post Purchase Behavior Corporation
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Grow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Google Ads Vs Social Media Ads-A comparative analysis
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Yes, It's Your Fault Book Launch Webinar
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In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
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Primary Learning Objective
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2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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How AI changes the marketing gameGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Email Marketing Master Class - Chris Ferris
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Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
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PickUp, Improve conversions with scenario-based conversational AI.
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
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Consumer Behaviour Towards Different Soap Brands in India
- 17. Idea: if it is good enough for a film star, it is good enough for me