This document outlines instructions for a marketing project involving a blind taste test. Students will work in groups of 2-4 and sample competing products like sodas, cookies, or cereals. They will create a questionnaire with at least 15 questions about the products tested and administer it during the taste test. Questions formats can include open-ended, multiple choice, rating scales, or levels of agreement. After analyzing the results, each group will submit a written report and presentation on their findings and conclusions from the taste test and questionnaire. All students must participate in the presentation.

1. Blind Taste Test Marketing Project # 3

2. TEAMS 2-4 students per team All students will receive a grade as a group All students will participate. All students must be part of the presentation.

3. Product Choose a product Soda, Cookies, Crackers Juice, Cereal (no milk) etc Competitors Bring products to class for sampling

4. Questionnaire Create a questionnaire with at least 15 questions. Include questions about the product : Packaging, Dietary, Promotion, Smell, Rate of Usage, Price, Promotion, Texture, Taste, Demographics

5. Questions Open-ended Yes / No (forced response)

6. Questions What are your favorite fruits and vegetables? What other foods would you like for school breakfast or lunch? No Yes Bad OK Great No Yes No Yes Bad OK Great No Yes No Yes Bad OK Great No Yes No Yes Bad OK Great No Yes No Yes Bad OK Great No Yes No Yes Bad OK Great No Yes Should we offer at school? How does it taste? Have you ever tried this food/drink? FOOD/DRINK Taste Testing Survey !

7. Questions Multiple Choice (forced choice)

8. Questions Rating Scale (forced choice)

9. Questions Level of Agreement (forced choice)

10. Report Report your findings from the taste test. Type written professional Conclusions from the test and questionnaire Summary

11. Presentation The group will present findings of the taste test and the report. Can use PowerPoint or other visuals Points deducted if group members do not contribute to presentation.