This document outlines instructions for a marketing project involving a blind taste test. Students will work in groups of 2-4 and sample competing products like sodas, cookies, or cereals. They will create a questionnaire with at least 15 questions about the products tested and administer it during the taste test. Questions formats can include open-ended, multiple choice, rating scales, or levels of agreement. After analyzing the results, each group will submit a written report and presentation on their findings and conclusions from the taste test and questionnaire. All students must participate in the presentation.