This document contains SWOT analyses for three products: an energy drink, jeans, and protein bars. For the energy drink, key strengths are its wide appeal and claims of boosting energy, while weaknesses include potential health issues from overconsumption and a competitive market. Opportunities lie in attracting new customers and developing a unique selling point, while threats include other strong brands. Similarly, the analyses identify strengths, weaknesses, opportunities, and threats for jeans and protein bars.

1. SWOT Analysis
By Rylan Hollingworth

2. Energy Drink
Strengths Weakness
Opportunities Threats
• Appeal to most the population
• Claim to give a huge boost of energy
helping them carry on with their sport.
• Also a very good casual drink
• Very popular
• Too much consuming can bring bad
health, rotting teeth etc.
• Hard to find place for advertising when
starting out.
• Can become addictive
• Trying to bring new customers in from
existing brands
• Strong competitive market
• Expensive
• To become the No.1 on the market
• Make their drink have a special unique
selling point.
• Make a cheaper variation, making more
money and also attracting more
customers.

3. Jeans
Strengths Weakness
Opportunities Threats
• Appeals to an overwhelming amount of
the population
• Jeans are considered very stylish at the
moment, especially skinny jeans.
• There are numerous selling points you
can come up with to appeal to a certain
audience.
• Can be very expensive
• Many other brands which are extremely
popular and have been since the 60’s
• Highly competitive market
• Trends are changing all the time (May be
hard to keep up)
• May be hard to break the scene and
become ‘popular’
• Can make your jeans appeal to a larger
range of people
• Creating your own unique selling point
to make people want to buy your brand.
• If it takes off, its easy to branch out to
other cloth markets such as, shirts or
shoes.

4. Protein Bar
Strengths Weakness
Opportunities Threats
• Large market
• Creates/promotes a healthy lifestyle
• Highly profitable
• Easy to create chain of products.
• The expense of research
• Expensive for the customer to consume
• Not many different unique selling point
paths you can take.
• Easy to promote this product
• Not difficult to expand to other
products.
• Highly profitable market
• Market Is become extremely popular
• Already numerous growing competitors
• Production costs are rising
• Government regulations
• Rise of home made protein shakes