This document provides an overview of library resources for a business class. It discusses how the library catalog and databases can be used to access books, articles, and other materials. It explains that the catalog contains information on physical items while databases provide digital access to periodicals and other resources. The document also introduces bibliographic citation software and describes how the "invisible web" contains much information only accessible through structured database searches rather than public search engines. Students are shown how to evaluate internet sources and search specific databases to uncover useful business and legal resources that may otherwise be hidden online.

1. BIZ 2401 and the Library World of resources at your fingertips Professor Traci Welch Moritz Public Services Librarian/Assistant Professor Heterick Memorial Library

2. Who are you and how am I to remember all this stuff?

4. Databases

5. Internet

6. Bibliographic citation software3. Accessing periodicals

7. Catalogs – for locating books, maps, musical scores, govt. documents, etc. Databases – usually for locating magazine and newspaper articles, but may cover other materials as well Internet – digital content, mostly in the public domain (not commercial materials) Accessing Information

8. Massive collections of data which allow for retrieval Organized Fully indexed Allows for sophisticated searching Target audience Shows access points Updated every second of every day Catalogs

9. Catalogs POLAR OhioLINK

10. Databases Massive collections of data which allow for retrieval Organized Fully indexed Allows for sophisticated searching Target audience Selected content Not free to the library but free to users Updated periodically

11. Search types

12. Accessing Information 9 Click here for more resources

13. Using Databases Select Marketing or Business

14. Off Campus Access Be sure to click on the “Off campus access tab” to the right of the database title to begin First and last name exactly as it appears on ONU ID + all 11 digits of university ID Click on “submit”

15. Library App now available

16. Finding Journals at HML If looking for a specific journal, type in title at library catalog Print Back issues on microfiche Back issues available electronically

17. Fortune, print Own title from 1969 to latest received copy. Click on “latest received” to find out where all issues are housed

18. Fortune, print BND PRP means these issues are at bindery and so unavailable ARRIVED means just that and because the location is “Reserve”, these are ones behind the desk. Copies from 1969 through September 2010 are on 2nd floor bound periodical collection or in microforms

19. Fortune, microfiche

20. Fortune, electronic access

21. Finding Journals at HML Also see what is accessible electronically through the “Electronic Journal Finder.”

22. Electronic Journal Finder Click on “Electronic Journals” and type in title or as much as you know of it.

23. Electronic Journal Finder

24. Electronic Journal Finder Able to search within specific journal for subject.

25. Electronic Journal Finder Click on html, pdf or “find it” icon to access the article.

26. Options for articles Save it Email it Print it Export it (check for citation information)

27. Bibliographic Citation Software REFWORKS

29. Internet Databases “Pay to Play” Usually created by a single publisher Content pre-arranged for easy use Quality/ content control thru editorial staff Content usually available only to subscribers Content source usually identified and dated Internet (Search Engines) Material from numerous sources, individual. Government, etc. Search engines must work with material prepared without regard for specific software Quality of material varies Generally do not access for-profit information Content often anonymous and undated

30. Unstructured Constantly changing Not fully indexed Appeals to no special audience No selection of content Content most often not free Updated every second of every day Internet

33. Ask.com

34. Excite

35. Scholar.Google

36. Hotbot

37. Lycos

38. WisenutMulti-engine searching: MetaCrawler Vivisimo WIKIPEDIA

39. Internet Google and Wikipedia aren’t evil, just use them for the correct purpose in your research.

40. Internet ONU buys Full-text database Note: See the “Google Scholar” tab in Research Guide for off campus access Google asks to link to content OhioLINK Permits Google to link to full-text Run Google Scholar Search ONU user sees licensed full-text articles

41. Critically evaluating websites Currency * The timeliness of the information. Relevance/Coverage *The depth and importance of the information. Authority *The source of the information. Accuracy *The reliability of the information. Purpose/Objectivity *The possible bias present in the information. *The CRAAP acronym and descriptions are from Meriam Library at California State University Chico. Used with permission.

42. The Invisible Web Most searchers only locate 0.03% - 1 in 3,000 - of the Web pages available to them Even advanced searchers, using largest search engines, can only access about 16% of Web content Diagrams from http://brightplanet.com/technology/deepweb.asp

43. The Invisible Web

44. The Invisible Web WHY? Because 84% of the information available on the Internet is found only on the “invisible Web,” a.k.a. “deep Web,” and is not searchable using a general search engine such as Google Statistics from The Deep Web: Surfacing Hidden Value, http://www.press.umich.edu/jep/07-01/bergman.html

45. The Invisible Web Visible Web page exists in “static” or unchanging form Exists as a “physical” file on a computer Most in .htm or .html format Similar to a word processed document in .doc or .wpd format

47. The Invisible Web Invisible Web content is “dynamic” or changing Contains bits of information stored in a database and pulled together on-the-fly into a Web page at your request Page doesn’t exist until you request it Similar to a mail merged document

49. The Invisible Web Because this content is dynamic, or “physically” nonexistent, most search engines are unable to retrieve it, thereby rendering it “invisible”.

50. Indexing & the Invisible Web Spider crawls Web starting with already indexed static pages Spider encounters database Query is required to access “dynamic” data Spider incapable of generating query Spider stops and cannot index data in database Content rendered “invisible”

51. The Invisible Web Other types of Invisible Web Content Very recent static pages which haven’t yet been indexed Password protected data

52. The Invisible Web Content 95% of invisible Web content is free and available to the public Quality of content often exceeds that of visible Web content From The Deep Web: Surfacing Hidden Value, http://www.press.umich.edu/jep/07-01/bergman.html

53. The Invisible Web Content Legal & Governmental Materials Available in the Public Domain Case law Statutes Bills Regulations Patents Briefs Census Data Government Reports

54. The Invisible Web Content All Databases owned by Heterick Memorial Library under the “Business” or “Marketing” links See MRKT Research Guide under “Invisible/Deep Web” Business Data SEC filings Stock quotes Company profiles, annual reports

55. The Invisible Web Content General Information Address & phone directories Flight schedules Dictionaries Maps

56. The Invisible Web Content NOT freely available on Web (usually) For Profit Publications Public domain documents with editorial enhancements Other material that is someone’s intellectual property

57. Finding Invisible Web Content To find ANY information, consider where an authoritative source might be found Print? Visible Web? Invisible Web? Subscription Database? Phone Call? Next, consider the quickest, most cost-effective way to get the information

58. Finding Invisible Web Content If you determine that it may be available on the invisible Web, how do you find it? By knowing where to look!

59. Finding Invisible Web Content A great deal of excellent legal and business information is freely available on the Internet unfortunately Much of it is contained within databases and is, therefore, invisible to most conventional search engines

60. Finding Invisible Web Content The most effective way to access this information is using the database’s own search box fortunately The search box is usually found on a static, visible Web page that is accessible using a conventional search engine

61. Finding Invisible Web Content Search Strategy DON’Tsearch for specific information using a conventional search engine DO use a conventional search engine to search for a database that may contain the information you seek THEN use the search box for that database to search for the specific information

62. Finding Invisible Web Content “The point is that often the key to the answer is not locating the answer itself as the first step, but locating the right database in which to search for it.” Diana Botluk, Mining Deeper into the Invisible Web, http://www.llrx.com/features/mining.htm

63. Finding Invisible Web Content General Invisible Web Directories CompletePlanet, http://www.completeplanet.com Direct Search, http://www.freepint.com/gary/direct.htm ProFusion, http://www.profusion.com Librarian's Index to the Internet, http://lii.org See more under the BIZ 240 Research Guide.

64. Acknowledgement Presentation based on the article: Bonnie Shucha, Searching Smarter: Finding Legal Resources on the Invisible Web, Wisconsin Lawyer, September 2004, at 19, at http://tinyurl.com/dthen. © Bonnie Shucha Reference & Electronic Services Librarian University of Wisconsin Law Library bjshucha@wisc.edu http://wisblawg.blogspot.com Used with permission of Bonnie Shucha 03/15/2011

65. End of Library Class #1 Questions? Email t-moritz@onu.edu IM 8a-12:30p M-F Ext. 2473 Reference desk most days 8a-12:30p Professor Traci Welch Moritz Public Services Librarian/Assistant Professor Heterick Memorial Library