Indian Bottled water industry
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The bottled water industry in India is one of the fastest growing industries, valued at 4000 Crore and increasing by 30% per year. More than 200 brands are present in the market but the top players capture 40% of the market. Bisleri is the current market leader with 40% share due to its early entry, aggressive marketing, rural penetration and logistics. Kinley and Aquafina are the main challengers, having market shares of 25% and unknown% respectively. Himalayan water targets the premium niche market, capturing 70% of that segment through clients like Taj hotels. Rail Neer focuses only on the railway sector through IRCTC outlets.
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Abstract :
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ITC - BRAND ANALYSIS
ITC introduction, business stratergies, brand analysis, FMCG, Excellance, hotels, IT, AGRI, REASONS FOR BRAND POSITIONS, AWARDS.
36556965 bcg-matrix-of-itc-ltd
ITC Ltd operates across multiple business segments including FMCG-Cigarettes, FMCG-Others, Hotels, Agri Business, Paperboards & Packaging, and Infotech. On the BCG matrix, FMCG-Cigarettes is a cash cow with low growth and high market share. Agri Business, Hotels, and Paperboards & Packaging are stars with high growth and market share. FMCG-Others is a question mark with high growth but low market share. Infotech is a dog with low growth and market share. ITC Ltd has a diversified portfolio across different quadrants of the BCG matrix.
36556965 bcg-matrix-of-itc-ltd
ITC Ltd operates across multiple business segments including FMCG-Cigarettes, FMCG-Others, Hotels, Agri Business, Paperboards & Packaging, and Infotech. When analyzing these segments using the BCG Matrix:
- FMCG-Cigarettes is a cash cow with low growth and high market share.
- FMCG-Others, Hotels, Agri Business, and Paperboards & Packaging are stars with high growth and market share.
- ITC Infotech is a dog with low growth and market share.
Itc-company profile
ITC Limited is one of India's largest conglomerates with a presence in FMCG, hotels, paper, agri-business, and IT. It has a long history starting in 1910 and has grown significantly over the past century. ITC has numerous well-known brands and a large distribution network across India. It employs over 21,000 people and has operations in multiple business sectors.
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Length
Depth
Width
Product Consistency
Product Mix Marketing Strategy
Corporate presentation
ITC Limited is one of India's most admired and valuable companies. It has a diverse portfolio of businesses including FMCG, hotels, paperboards, agri-commodities, and cigarettes. ITC has received several awards and accolades for its financial performance, sustainability practices, and contributions to economic and social development. It aims to sustain growth across its businesses through world-class competitiveness, leveraging its core competencies, and creating new opportunities.
Corporate presentation
The document provides an overview of ITC Limited, one of India's most admired and valuable companies. It discusses ITC's various business segments including FMCG, paper and packaging, hotels, agriculture, IT, and cigarettes. It highlights ITC's leadership positions, strong financial performance, and recognition through various awards for its sustainability efforts and contributions to economic, social, and environmental capital in India.
Itc
The document provides an overview of ITC Limited, one of India's most admired and valuable companies. It discusses ITC's diverse business portfolio including FMCG, hotels, paper and packaging, agri-business, and personal care. It highlights ITC's leadership positions, growth strategies across segments, and recognition through various awards for its business and sustainability practices.
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Summer training sales & logistics (1)
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Swot of sanitary ware brands
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Itc bcg matrix
ITC Limited is an Indian conglomerate with a turnover of US $6 billion and market capitalization of over US $22 billion. It operates in various business segments including FMCG, paper and packaging, hotels, agribusiness, and information technology. ITC has leading market positions in cigarettes, hotels, paperboards, packaging, and agri-exports. It employs various strategies like market leadership, powerful brands, distribution network, focus on niche areas, and consolidation to strengthen its business across segments.
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Indian Bottled water industry
- 2. Deepak Raja Ishan Garg Kumar Gaurav Siva Priya S Vikash Dahiya
- 3. Industry One of fastest growing industry. 4000 Crore Industry Increasing by 30% per year in upcoming 7 years More than 200 brands present in India
- 4. Key Players-Captures 40 % of Indian Market Bisleri Kinley (Coco cola) Aquafina (PepsiCo) Kingfisher (mount Everest) Rail neer (IRL) Bailey (Parle agro) Himalayan (TATA) Oxyrich (Manikchand) Evian Aava
- 5. Leader- Bisleri (Stay Protected) Bisleri international ltd 1965 – Early mover Plants owned- 17, reaches to 1,50,000 stores. Aggressive marketing, rural penetration, low pricing, logistics, innovation Aqua Green Revolution under CSR Activity. Growth- 35%, Share-40%
- 6. Challengers-Kinley Kinley(Boond Boond Mein Vishwas) Reaches to 80,000 outlets 25% Market Share Made with Reverse Osmosis, along with latest technology to ensure purity. Targeting all group- Lower, Middle & Higher
- 7. Challenger- Aquafina Aquafina (PepsiCo) -The purest part of you. 19 plants across India, reaches to 50,000 outlets. Five step state-of-the-art purification process In Plant Testing, Offsite Monitoring and 3rd party Testing, to ensure purity of water. Refreshing and sharp Advertising.
- 8. Nicher - Himalayan (‘Live Natural’) Himalayan (Tata)-Live Natural Captures 70% of premium niche market Customer base Taj, The Oberoi, Marriott, InterContinental, Premium airlines like Jet Airways Restaurants like Zodiac Grill, China Gate. Internationally accepted natural mineral water from India Captures the heart of health conscious customers around the world
- 9. Nicher- Rail neer Rail neer (IRL) Currently have 3 plants, plans to open 2 more plants by 2014. Focusing on the Railway Sector. To go by State-of-the-Art-Technology, to avoid human touch and insure excellent water purity. Expanding their distribution system through IRCTC outlets. No competition in this segment.
- 10. Nicher - Aava Launched in October, 2005 Capacity 400000 liter/day Growing at 400% /annum Innovative design and functionality Clients - spice jet, air India, the grand bhagwati hotels and le meridian.
- 11. Follower Kingfisher One of the best distribution in Infrastructure, that helps in reaching customers. Oxyrich (Manikchand) Emerging Market
- 12. Follower - Bailey The Fountain of Youth. 29 plants across India The first to launch special four-sided 200ml bottles catering to premium airlines like Jet Airways and British Airways. It is the first water brand to be issued an ISI certification Aggressive marketing and distribution
- 13. Thank you