Vaariya Beverages, a company of water solutions established in 2018 is an Indian company based in Ahmadabad and having coverage all across India. We give the best Alkaline Ionized filtered water at a reasonable price. We are proud to introduce our exciting new high-quality 100% natural Alkaline Ionized water. Water is not a source of life, it is life. Therefore, here we are providing the healthiest and impeccable quality of water for a healthy self. Our natural Alkaline Ionized water will emerge as a market leader in the growing class of premium waters, based on its inherent characteristics

1. Delight people with quality products.
Vaariya Beverages Pvt Ltd

2. Registered Office Address
2-White House,
Bhairavnath Rd, Opp. Best
High School,
Maninagar,
Ahmedabad,
Gujarat 380008
Contact: 097144 98674
Variya Beverages Pvt Ltd,
Wanabori, Vanoda,
Dist: Mahisagar,
TA: Balasinor,
PIN: 388255
Contact : 9714498674
Current Operations Office Address

3. Gullfose
Water is as important as inhaling Oxygen which is why the scientific formula of water is consist of Oxygen
i.e. H2O. Fact, is no living being can survive without water. Often, adjectives like life, boon, god’s gift to humanity
is used to imply importance of water for Human.
The problem: Contamination of water from industrial affluent, excess extraction of ground water to cater growing
population have become a challenge for human race. Unsafe drinking water have become a
mammoth problem.
Solution: Our CEO realized the need of hour i.e. bring the safe drinking in scope of every class of society
and Alkaline water could contribute to healthy living.
Rise of Vaariya to address safe drinking water problem

4. Vision: Become a reliable brand in safe
drinking water industry.
Mission: Reach needy in different geographies
with safe drinking water and promote
water conservation.
Our Vision and Mission

5. Vaariya Bevarage journey timelines
2018
Idea conception for
bottled water and
water filter
2019
Market Research
and product
specification
2020
Risks
Assessment
2020
Corona
Pandemic
slow down
2019
Launch of Pure
blufilters brand
Alkaline water filter
2021
Post pandemic
Market research
2021
Consistent Water
filter Sales and
service
2022
Consistent Water
filter Sales and
service
2022
Search for water
plant site
2023
Land acquisition
and factory
design in
progress
2019
planning &
initiation
Gullfose

6. Gullfose
Gullfoss Packaged Drinking water.
1. Packaged drinking water is set to rollout in Dec 2023,
preparation is in full swing.
2. Market opportunities has prompted to head with the
safe drinking water segment.

7. Rikesh Mehta is renowned name for heading small scale conglomerate business. 25 years in vivid business
areas has made him a seasoned businessman. Born in a business family, he developed interest in business in
early age and started his journey from a small shop. Later, ventured into retail FMCG business, successfully
managed own Oreva e-bike, TVS, Tata motors dealership show rooms which turned into profitable business,
also rendered service in manufacturing industry Ajanta, Orpat, corporate gift articles and precision plastic
industry.
He has been championing new and innovative ideas for the business growth and offer best to community.
He has been motivating and offering directions to individuals aspire to start their own business.
Apt to call him a Businessman, a Leader, a Motivator.
Presently, he is in water purifier business and has been working towards ambitious project Packaged Drinking
Water business. He has scaled up the business and managing end to end current business with assistance of his
team.
About CEO
Gullfose

8. 1.1. River water will used for packaged drinking water.
2.2. Compliant to gerund water conservation standards laid by
government.
3.3. Seasoned CEO with 22 yrs in business and own infrastructure.
4.4. Robust supply chain and distribution system.
5.5. Large network of business friends/partners.
6.6. Alkaline water is unique Selling point.
7.7. Latest machinery for end to end water distillation and purification.
Unknown yet
1. Multiple folds population increase.
2. Demand for safe drinking water is on rise.
3. Government has created a conducive environment for start-ups.
4. Few players in Alkaline water segment.
5. Leverage technology for efficient management and low operation
cost
1. Existing and new entrants in packaged water market segment.
2. Slight demand drop in rainy and winter seasons.
SWOT Analysis
STRENGTH WEAKNESS
OPPOURTUNITY THREATS
8

9. COO
Plant Supervisor
Office Assistant Treasurer
Coordinator
Plant Employee Maintenance team
Order Processing
Team
Sales Team
Organization structure
Human Resource Accountant
CEO
9

10. End Customers Agency Vaariya Beverages
Start
Order placed for water through
online platform, over phone, or
in person.
Order details, address and
payment receipt is verified.
Payment made through
different acceptable modes.
Satisfactory
?
No
Stop
Inform the party
Yes
Order received, details and
payment verified.
Satisfactory
?
Process order
and send goods
Yes
Inform the agency
Stop
End
Operating Model
No
Gullfose