This document outlines a marketing plan for Besleri mineral water to increase its market share. It includes the following elements: 1) Conducting CSR activities like educating schools on water purity testing and highlighting test results. 2) Promotional activities like giving out free water samples on trains and selling bottles in malls to collect data on customers. 3) ATL activities like print, radio, and TV advertising on news and entertainment channels using jingles and informational content. 4) Market research activities to collect data on competitors' sales, branding, and promotions to analyze the mineral water market.

1. That keep you fit & the nation healthy in this
summer

2. Your Perfect Partner
Needs
CSR-
BTL-Promotion
ATL-Promotion
Market Data & Reaserch

3. Need
AC Nielsen study on the beverages
market that indicates water is 2.2
times the size of the soft drinks
market, in terms of liters
Packaged water business has shown
robust signs of growth as more and
more consumers have become
increasingly hygiene-conscious
To increase Besleri mineral water
market share up to 75 per cent . In
Rs 1200 crore organized, Mineral
water market.

4. Need
To cure the people health because
there are many water born diseases in
India-CSR Format
To drain the racks of dealer and wipe
out competitor by increasing primary
sales in this summer-BTL Promotional
To highlight the family prosperity with
emotional aspects in this summer-
Broadcasting promotion
To highlight the purity & health benefit
with sensitive aspects in this summer-
Radio promotion
To highlight the benefit to registered
the Bedsleri brand in the people`s
Mind –ATL activity

5. CSR
To endow the knowledge how the
make water pure, We shall do activity
in most of the schools prior to peak
summer in Mumbai
Will test the water( Laboratory test) as
per the complain of locals , and the
same will highlight in Radio,Print
edition and to government concern
authority through NGO and PR
initiative

6. BTL
Will give the free glass of water in A/C
compartment and sell the bottles from
Mumbai to vapi- Collect the data and
ask them to be a part of pure water /
safe water campaign by giving a pen
with a brand name as a gift.
Will take a space and sell a bottle's in
malls and multiples- Saying that keep
your water storage tank neat and clean
to avoid illness

7. Broadcasting
Will be associate with NDTV
greenathon & buy a space for ticker in
most of business channels & leading
news channel ( score board, news
flash,, Environment News & temp
forecast)
Audio visual advertising with
animated jingles- broadcast on leading
entertainment channels- ATL
Will promote the advt in multiplex
after the national anthem with the one
of the leading artist of the
JANAGANAMANA

8. ATL in Print
Will promote a water related
information in 6 x 3 cm of TOI on the
right hand upper side of the front
paper-Daily
Innovation or book Marker in Business
world for MUMBAI & Delhi
subscribers
Distributing handbill/leaf leat with in
the newspaper in all the commercial
area and premises an all leading paper
outlet

9. ATL in R,B &
oth
Will do branding in Volvo of Navi
Mumbai busses,, Local train, Billboard
at strategic location.
Sales (booking) / or CSR Audio Jingles
to create awareness among the
mineral users

10. MKTG Data
Colleting MKTG data like
• Comp brand with no of unit sales
• Brand centric Customers
• Train travels Data with age group
and decision makers with sex ratio
& Business commuters
• Comp brand promotion
• People using Mineral water in
commercial area, Residential &
Hospitality sector

11. MKTG-Com
Anal
Based on current competitive
marketing tactics & current affairs