Csr pepsi co india

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Csr pepsi co india

  1. 1. Mission"To be the worlds premier consumer products company focused on convenience foods andbeverages. We seek to produce healthy financial rewards to investors as we provideopportunities for growth and enrichment to our employees, our business partners and thecommunities in which we operate. And in everything we do, we strive for honesty, fairnessand integrity." About Pepsi Co. India PepsiCo entered India in 1989 and has grown to become one of the country‟s leadingfood and beverage companies. One of the largest multinational investors in the country,PepsiCo has established a business which aims to serve the long term dynamic needs ofconsumers in India. PepsiCo India and its partners have invested more than U.S.$1 billion since the companywas established in the country. PepsiCo provides direct and indirect employment to 150,000people including suppliers and distributors. PepsiCo nourishes consumers with a range of products from treats to healthy eats, thatdeliver joy as well as nutrition and always, good taste. PepsiCo India‟s expansive portfolioincludes iconic refreshment beverages Pepsi, 7 UP, Mirinda and Mountain Dew, in additionto low calorie options such as Diet Pepsi, hydrating and nutritional beverages such asAquafina drinking water, isotonic sports drinks - Gatorade, Tropicana100% fruit juices, andjuice based drinks – Tropicana Nectars, Tropicana Twister and Slice. Local brands – LeharEvervess Soda, Dukes Lemonade and Mangola add to the diverse range of brands. PepsiCo‟s foods company, Frito-Lay, is the leader in the branded salty snack market andall Frito Lay products are free of trans-fat and MSG. It manufactures Lay‟s Potato Chips,Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Leharbrands. The company‟s high fibre breakfast cereal, Quaker Oats, and low fat and roastedsnack options enhance the healthful choices available to consumers. Frito Lay‟s coreproducts, Lay‟s, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran Oil tosignificantly reduce saturated fats and all of its products contain voluntary nutritionallabeling on their packets. The group has built an expansive beverage and foods business. To support its operations,PepsiCo has 43 bottling plants in India, of which 15 are company owned and 28 arefranchisee owned. In addition to this, PepsiCo‟s Frito Lay foods division has 3 state-of-the-art plants. PepsiCo‟s business is based on its sustainability vision of making tomorrowbetter than today. PepsiCo‟s commitment to living by this vision every day is visible in itscontribution to the country, consumers and farmers.
  2. 2. Performance With Purpose Performance with Purpose articulates PepsiCo Indias belief that its businesses areintrinsically connected to the communities and world that surrounds it. Performance withPurpose means delivering superior financial performance at the same time as we improvethe world. To deliver on this commitment, PepsiCo India will build on the incredibly strongfoundation of achievement and scale up its initiatives while focusing on the following 4critical areas that have a business link and where we believe that we can have the mostimpact. Performance with purpose is the CSR (Corporate Social Responsibility) initiative of PepsiCo. India and is something that the company has taken up in a big way.
  3. 3. Corporate Social Responsibility initiatives Pepsi Co India‟s likes to believe that its performance is fundamentally connected to itspurpose agenda which represents the commitment to give back as the company grows. It hastaken upon a continuing journey that spans three major areas of focus – human,environmental and talent sustainability.Human Sustainability reflects Pepsi Co India‟s goal of nourishing consumers with productsthat range from treats to healthy eats. Pepsi Co India‟s products have always offeredconsumers nutrition as well as great taste. The progress that Pepsi Co India has made underthe Human Sustainability pillar includes reformulating some of its products to improve theirnutritional profile while launching products that reflect consumer demand for healthiernutritious snacks and beverages. Pepsi Co India partners with Governments, health officialsand Non Governmental Organisations to help address obesity concerns and it continues toprovide consumers with new product choices and innovations.Environmental Sustainability is based on Pepsi Co India‟s commitment to strive toreplenish the resources used where possible, and minimize the impact on the environment.Pepsi Co India continues to work to further reduce its water and electricity consumption andimprove its packaging sustainability. Across the world, Pepsi Co India has re-used waterfrom its processing plants and has worked with local communities to provide access to cleanwater, while supporting farmers to deliver “more crop per drop.”Talent Sustainability is founded on Pepsi Co India‟s belief that cherishing its extraordinarygroup of people is crucial to building an empowered workforce. Pepsi Co India pursuesdiversity and creates an inclusive environment which encourages associates to bring theirwhole selves to work. Pepsi Co India has increased female and minority representation in themanagement ranks and has encouraged employees to participate in community serviceactivities while continuing to create rewarding job opportunities for people with differentabilities.
  4. 4. Water Conservation Pepsi Co India is committed to minimising the impact of its business on the environmentand recognises that corporations can play a key role in using scarce resources such as waterwith care and responsibility. While agriculture utilises the bulk of fresh water in India (83%), industry uses 6% ofwhich the beverage industry uses but a mere 0.04%. But every drop counts and Pepsi CoIndias primary focus in its beverage and snacks plants has been on conserving water at eachstage of the manufacturing process. Maintaining a positive Water Balance In 2003, Pepsi Co India embarked on its quest to achieve positive water balance by 2009. That means Pepsi Co India will conserve, recharge, and thus replenish more water in its plants and in its communities, than the total water it uses to manufacture beverage products.Reducing water debit Pepsi Co India‟s efforts to achieve Positive Water Balance commenced with initiativesacross beverage manufacturing plants to „revalue‟ water as a resource through acomprehensive movement to conserve and optimize water usage within the manufacturingprocess (or the debit side of the water balance equation).In the last two years alone the company has saved over 2 billion litres of water.
  5. 5. In-plant water recharge and harvesting The multi-pronged approach comprises awareness, commitment and metrics, installationof water recovery equipment and improved water management practices. Thanks tosignificant contributions from our beverage plants, along with the tremendous amount ofwater recycled through the starch recovery process used in our snack plants, Pepsi Co Indiareduced water use in manufacturing plants significantly and in the last two years itself thecompany has saved over 2 billion litres of water.Zero Water Discharge Pepsi Co India has adopted processes to treat process water before returning it to non-potable water uses. For cooling towers, watering gardens and flushes, water is being reusedand the plants are moving towards becoming a zero discharge facility.Harvesting waterRain or roof water harvesting methods have become standard practice for all Pepsi Co Indiaplants in order to maintain and strengthen water reserves in the surrounding areas.Examples consist of the Jainpur, Bazpur, Bharuch, Palakkad, Panipat and Neelamangalaplants, along along with the Frito Lay foods plants in Channo and Pune, which harvest andcollect rain water in excavated lakes and ponds while the Mamundar, Mahul and Panipatplants use roof water harvesting to rejuvenate the surrounding aquifers.Strengthening water creditHaving reduced the "debit" side of the water balance equation significantly, attention wasfocused on earning the "credits" to achieve Positive Water Balance. Rain and roof waterharvesting structures were constructed wherever feasible. Community water projects wereinitiated, and comprehensive watershed management programmes in partnership with TERI(The Energy Resources Institute) in diverse and challenging geographic locations werestarted. Next on the agenda was the untapped potential for significant water reductionsthrough interventions in agriculture.Community ProjectsProviding water to surrounding communities has been another key focus area for Pepsi CoIndia plants in Neelamangala in Karnataka, Palakkad in Kerala, and Sangareddy andMamandur in Tamil Nadu. Due to acute water scarcity in these villages, thousands ofvillagers had to walk a distance of 1 to 2 kms each way to collect water. With Pepsi CoIndias support, villagers participated and actively contributed to the construction of taps,water tanks, bore wells and submergible pumps in their villages. The benefits of Pepsi Co India‟s community water initiatives in these villages weretremendous. In Mamandur and Sangareddy, the lives of more than 7,500 communitymembers have become considerably easier. Through the efforts of the Pepsi Co IndiaPalakkad plant, clean water was provided to more than 2,000 village members while PepsiCo Indias Neelamangala plant supported rural water projects in 2 villages whichcovered 2,500 people in these locations.
  6. 6. Water conservation in agriculture Agricultural interventions are another opportune area to achieve water balance. Over thelast three years, Pepsi Co India, in partnership with the Punjab Government, has beeninvolved in trials of direct seeding versus conventional transplantation in rice fields. Thedirect seeding methodology has shown the potential to reduce water consumptionsignificantly. The common method of growing Paddy is by first raising a nursery and then manuallytransplanting it to a field "puddled" with three to four inches of water. As opposed to thiswater intensive method, the direct seeding method sows the seeds directly in the fields. Thismethod results in a higher yield due to the higher seeding density. Over the last three years, Pepsi Co India has conducted trials of various paddy varietiesin farmers fields to validate the technology. A seeding machine which can sow paddy seedsat a specified gap and at a uniform depth has also been developed. Repeated direct seedingmethodology trials have demonstrated water savings of 30% (2.25 million litres/hectare). Alarge-scale implementation of this initiative has the potential to achieve huge water savings.Pepsi Co India is working to share the results of the direct seeding trials with more farmers.This direct seeding method is being extended to 1000 acres in 2008.TERI-Pepsi Co India project in Karnataka and Uttaranchal In 2004, Pepsi Co India partnered with The Energy and Resources Institute (TERI), ascientific research organization, to study and rejuvenate local water bodies. The aim of thisproject was to enhance the quality and access of water to villagers in Neelamangala,Karnataka and around Dehradun and Mukteswar in Uttaranchal and currently recharges 300million litres of water every year. The results of the partnership were commendable.Currently, Pepsi Co India‟s community project in Karnataka provides water, health andsanitation services to 3,000 people residing in 4 villages. Community participation played an important role in the success of the project. Local
  7. 7. Government bodies, community youth groups and women‟s self help groups played acritical role in the construction of 128 toilets, 5 vermin compost pits and 1 communityvermin compost pit. To promote the collection of solid waste, approximately 500 dustbinshave been distributed to community members. Agricultural programmers initiated in these areas also serve to improve irrigationsystems. Drip irrigation has been implemented in farmer‟s fields while a farm pond forstoring water and using it to replenish a vegetable garden is currently in the process of beingconstructed. Other ongoing projects include the construction of a water recharge structureand a rainwater harvesting structure for a school. In addition to this, high yield cash crops and integrated pest management systems arebeing promoted. Best practices on organic approaches are shared with community membersalong with methods to improve moisture content of the soil. The initiatives implemented inthese communities also include public education about sanitation and hygiene along withprovision of health care facilities and health education to improve awareness levels ofcommunity members.To supplement these programmes in a more holistic manner, enterprise and sustainablelivelihood development is also promoted and villagers are trained in mushroom processingwhile self help groups are trained in various income generation activities to help create aviable local economy.Besides being deeply involved in the implementation of the various community projects,community members have also contributed financially to the ongoing work.Progress made in UttaranchalIn Uttarkhand, Pepsi Co Indias partnership with TERI has been successful in rejuvenatingtraditional water harvesting structures in villages. This initiative has transformed 4 villagesin Uttarkhand into model villages. The villagers have also benefited immensely from thehealth and sanitation initiatives developed with the support of Pepsi Co India and TERIalong with a programme to promote renewable energy. The results of this integratedwatershed development programme have created a holistic and sustainable change in thevillages.Environment AwardsPepsi Co India-Exnora waste management programme in Chennai wins EnvironmentalGolden Peacock Award for Innovation in 2006Pepsi Co India‟s Palakkad plant won Golden Peacock National Award for EnvironmentManagement in 2005Neelamangala plant selected for the Parisara Mithra Award for environment in 2005Pepsi Co India Madurai plant won Golden Peacock National Award for EnvironmentManagement in 2001 and 2002
  8. 8. Waste to Wealth Waste to Wealth is Pepsi Co India and Exnoras solid waste management programme. These Solid Waste Management initiatives are in partnership with Exnora, an environmental NGO. This award winning, income generating partnership currently impacts more than 1,00,000 people in Tamil Nadu, Andhra Pradesh and Haryana will reach out to more than 2,00,000 people in 2008. Award winning Zero Waste Management Programme in Pammal, Tamil Nadu Effective and environmentally friendly disposal of municipal waste is a major challengefor local Government bodies. In partnership with the Government, NGOs and communitymembers, Pepsi Co India continues to implement waste management projects in variousdistricts in the country. Despite the creation of a detailed policy on Solid Waste Management and Handling rulesin 2000, very few municipalities in the country were able to completely comply with theserules. Pepsi Co India and EXNORA effectively implemented a model project in Pammaldistrict in Tamil Nadu that adhered to the Government policy on waste management. Theproject created a visible difference in the local environment of the region. Implemented in a few wards of the Pammal district and impacting a population of over22,000, the programme imparted training on recycling waste rather than simply relocatingit. The programme involved the creation of infrastructure, usage of superior gradeEXORCO compost, recycling of plastic and steel waste, road cleaning, street beautification,sanitation awareness programmes and a tree plantation programme that include the conceptof Each Child Adopt a Tree. Households were encouraged to segregate their bio-degradable waste from theirrecyclable waste. The bio-degradable waste was converted into high quality organic manurethrough the process of vermi-culture. The sale of recyclable waste provided a stream ofincome to sustain the project which improved the ambience of Pammal district. Every aspect of the programme was built around maximum community andGovernment participation which helped the programme evolve into a self sustaining model.This unique initiative was awarded the environmental Golden Peacock Award forInnovation in 2006 and was recognized as a model project by UNICEF in 2007.
  9. 9. Pepsi Co India-EXNORAs Zero Waste Management initiative in Pammal recognized as a model project by UNICEF Pepsi Co India-EXNORAs pioneering Zero Waste Management project in Pammal,Tamil Nadu was selected by UNICEF as a model project and a centre for internationallearning in the area of Urban Solid Waste Management. With an aim to understand the planning, process, implementation and impact of theprogram, a team of 21 UNICEF delegates from 9 countries, which consisted of Denmark,Egypt, Zambia, Phillipines, Indonesia, Nepal, East Jerusalem, Djibouti and Ethiopia, visitedthe Pammal project and recognized it as being a unique initiative which demonstrates astrong partnership between community members, the Government, NGOs and the corporatesector. In 2007, UNICEF included urban solid waste management as part of its sanitation pillarand it selected Pammals Zero Waste Management centre as a best case study for it team ofinternational delegates. This prestigious recognition by UNICEF follows the GoldenPeacock Award For Innovation received by Pepsi Co India and Exnora for their partnershipin this unique waste recycling program. Recycling initiatives in Nagapattinam, Cuddalore, Tenkasi in Tamil Nadu, Sangareddy in Andhra Pradesh and Panipat in Haryana The inauguration of the Pepsi Co India-EXNORA Zero Waste Management Project inNagapattinam marked the expansion of Pepsi Co India and Exnoras efforts to managedomestic solid waste in an environmentally-friendly manner. Continuous door-to-door campaigns, rallies and street plays are carried out to motivatepeople to segregate organic and inorganic garbage at source. The organic waste is convertedinto compost using vermi-culture and the inorganic waste is sorted into categories forrecycling. The innovative project not only promotes sanitary surroundings, but provides severalopportunities for micro-enterprises such as PET bottle, waste paper and tetra packrecycling. Along with this project in Nagapattinam, the Pepsi Co India Foundation alsoinitiated similar projects in Cuddalore and Tenkasi in Tamil Nadu, Sangareddy in Andhra
  10. 10. Pradesh and Panipat in Haryana. Frito Lay’s achievements in converting waste to wealth Pepsi Co India‟s foods division, Frito Lay, also generates biofuels from waste in itsplants thus reducing methane emission and 875 MT of CO2 emission annually, in additionto achieving 14% reduction in energy use. New capacity expansion in plants has beendesigned to impact further reductions in water, power and fuel.
  11. 11. Pepsi Co Indias agri-partnerships with farmers Pepsi Co Indias involvement in Indian agriculture stems from its vision of creatinga cost-effective, localised agri-base in India by leveraging farmers‟ access to worldclass agricultural practices. Pepsi Co India worked with farmers and StateGovernments to improve agri sustainability, crop diversification and raise farmerincomes. Pepsi Co India helped transform the lives of thousands of farmers byhelping them refine their farming techniques and raise farm productivity, andcustomized solutions to suit specific geographies and locations. The most ambitious project is a joint programme, launched in 1989, between PepsiCo India, the Punjab Agriculture University (PAU) in Ludhiana and Punjab AgroIndustries Corporation (PAIC) in Chandigarh. The programme focuses on evolvingagricultural practices to help Punjab farmers produce internationally competitiveproducts. Over the last five years, Pepsi Co India has also collaborated with theThapar Institute of Technology to develop a high quality potato seed programme. Pepsi Co India was a pioneer in the concept of contract farming under which thecompany transfers agricultural best practices and technology and procures the produceat a guaranteed price. To support the initiative, Pepsi Co India set up a 27-acreresearch and demonstration farm in Punjab to conduct farm trials of new varieties oftomato, potato and other crops.The programme, which includes seed production, has successfully evaluated thefollowing crops: several varieties of basmati rice more than 200 varieties and hybrids of chilli 25 varieties and hybrids of corn more than 60 varieties of peanut more than 100 varieties and hybrids of tomato Additionally, the development of new tomato varieties has helped increase totalannual production of tomato varieties from 28,000 tons to over 200,000 tons inPunjab. Yields have more than tripled from 16 tons to 54 tons per hectare. Under theprogramme, 6 high-quality, high-yield potato varieties have also been introduced toIndian farmers. These new potato seeds have helped to increase farm income andenabled Pepsi Co India to procure world class chip-grade potatoes for its Frito Laysnacks division. The company has partnered with more than 10,000 farmers workingin over 10,000 acres across Punjab, U.P., Karnataka, Jharkand West Bengal, Kashmirand Maharashtra for the supply of potatoes. Pepsi Co India has also partnered with1,200 farmers in Rajasthan to cultivate barley in a tie up with the United Breweries
  12. 12. Group. Pepsi Co India‟s technical team also implemented a high quality seedprogramme to deliver early generation and disease free seeds to farmers.Pepsi Co India Citrus Project Extending the initiative The Pepsi Co India/Tropicana and PAGREXCO (Punjab Agri Export Corporation)Citrus Development Programme has emerged as one of the most successful models ofpublic-private partnerships in Indian agri-business. The Project marked a step forwardin Pepsi Co India‟s commitment to diversification of agriculture and improving thequality of life for farmers. Pepsi Co India supported the Punjab Government on the citrus projectwhich served to improve the quality of life for thousands of farmers and also created alocalised supply base for citrus juice under Tropicana, the worlds largest juice brand.Pepsi Co India was also interested in exploring the export potential of the localproduce. The project, signed in 2002, served to deepen Pepsi Co Indias involvementin Punjab agriculture which started in 1989. It also marked a step forward in fulfillingits commitment to improving the quality of life for thousands of farmers and played anintegral role in introducing a less water intensive alternative than other crops such aspaddy which farmers had previously grown. Today, farmers can choose from 16 varieties of rootstock and 32 varieties of citrus.This is one of the largest collections at a commercial nursery, creating a world-classsource of planting material for Punjabs farmers. This is a mutually beneficial situationfor Pepsi Co India and the farmers of Punjab. Pepsi Co India also provided technicalsupport and expertise to the Punjab Government to set up two fruit processing plantsin Hoshiarpur and Abohar which are prime citrus growing areas in Punjab. Each plantis capable of processing multiple fruits, offering an advantaged supply chain for fruit
  13. 13. juice concentrates. Each Plant contains cold stores with a capacity of 2400 tons forfinished products. Trials have been carried out with Kinnow, Musambi, Tomatoes,Mangoes, Melons and Strawberries. Healthy Kids Pepsi Co India stays committed to the health and well-being of children. It will continue to provide children with a, diverse, healthful and fun portfolio while simultaneously tackling the calories out side of the equation by expanding its Get Active programme for kids. Pepsi Co India believes that in order to build its business in a sustainable manner, it has a responsibility to ensure that its consumers are nourished in multiple dimensions. Pepsi Co India has been proactive in taking a variety of steps to sustain and strengthen this platform of human sustainability. Pepsi Co Indias Diverse Portfolio Pepsi Co India‟s portfolio reflects its commitment to nourish consumers with a diverse range of fun and healthy products, making the healthful choice an easier choice. As Pepsi Co India grows, the portfolio transformation will continue with a systematic plan to reduce added sugar, sodium and saturated fats in its products. Today, the portfolio includes several healthier treats and some hydrating and nourishing products. Making the healthful choice an easier choice Tropicana 100 % juice range provides essential nutrition and vitamins. Tropicana nectars and juice based drinks –Tropicana Twister, Slice and Slice Mangola. Products with reduced sugar or calories such as Diet Pepsi Gatorade, the worlds leading sports drink, has valuable re-hydration benefits and is scientifically formulated to quench thirst, replace fluids and electrolytes and provide carbohydrate energy. Aquafina packaged water and bulk water. Breakfast cereal, Quaker Oats, is rich in soluble fibre, beta-glucan, Vitamin B complex and helps in lowering cholesterol.
  14. 14. Frito Lay‟s core products, Lay‟s, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce the saturated fat in these brands by 40%. Frito Lay‟s products are MSG and trans-fat free and contain voluntary on pack nutritional labeling. Cheetos Whoosh, Pepsi Co Indias kids range product, is made from whole grains and vegetables, and is a good source of fibre, protein, vitamin A and has no artificial colours, flavours or added preservatives.Offering Portion Choices: Most of Pepsi Co India‟s products are available in arange of packages so consumers can select a size suited to particular occasionsand dietary needs.Calories Out and getting active One of the ways to battle the growing issue of obesity is to tackle the caloriesout side of the equation by encouraging active lifestyles especially for schoolgoing children. Launched in 2006, Get Active is a partnership between Pepsi CoIndia and Swashrit Society, an NGO. The programme currently covers 1,00,000children enrolled in 120 schools in Mumbai and Delhi. Through the Get Active programme, Pepsi Co Indias snack and beveragebusinesses collaborate with the National Advisory Board - comprising medicalpractitioners, nutritionists and public health policy experts - to work towards ourvision of improving the health and well-being of our children. The Get Activeprogramme promotes active lifestyles and healthy nutritional habits amongchildren in schools. In 2007, a Get Active seminar was organised by Swashrit to facilitate adiscussion between leading NGOs, principals and representatives from CBSE onhow to incorporate an essential balance of physical activities into schoolcurriculums. This first of its kind seminar reflected Pepsi Co Indias commitmentto spreading awareness and creating a holistic network of professionals workingin areas relevant to this issue.
  15. 15. In 2008, Get Active covered more than 2,00,000 children in 4 metros.Addressing Malnutrition and tackling micronutrient deficiencies in mothers andchildren. In countries such as India where malnutrition is a serious issue, PepsiCo India will launch and distribute products directly aimed at addressingnutritional deficiencies. Pepsi Co India will launch a pilot program that directlydelivers against the United Nations‟ Millennium Development Goal to eradicateextreme poverty and hunger by 2015. Millions of people suffer physical and neurological disorders due to majordeficiencies of key micronutrients, like iron, zinc and many vitamins, which leadto serious health problems. Pepsi Co India‟s vision is that the fortified productcreated by the company will be accessed through the companys distributionnetwork and will be sold in India, South Africa and over time in Nigeria.
  16. 16. CSR PartnersTERI(The Energy and Resources Institute) to implementwatershed management projects in Neelamangala and Uttaranchal ERI was established in 1974 with the purpose of tackling and dealing with the immenseand acute problems that mankind is likely to be faced with in the years ahead on account ofthe gradual depletion of the earth‟s finite energy resources which are largely non-renewableand on account of the existing methods of their use which are polluting. Over the years the Institute has developed a wider interpretation of this core purpose andits application and has created an environment that is enabling for the development ofsolutions to global problems in the fields of energy, environment and current patterns ofdevelopment, which are largely unsustainable. The Institute has grown substantially over theyears, particularly, since it launched its own research activities and established a base in NewDelhi, its registered headquarters. The central element of TERI‟s philosophy has been itsreliance on entrepreneurial skills to create benefits for society through the development anddissemination of intellectual property. The strength of the Institute lies in not only identifyingand articulating intellectual challenges straddling a number of disciplines of knowledge butalso in mounting research, training and demonstration projects leading to development ofspecific problem-based advanced technologies that help carry benefits to society at large.Alternative Development Initiatives (ADI) on WatershedManagement Projects in Kerala, Punjab and Maharashtra ADI is devoted to support, promote and nurture sustainable growth, social developmentand good governance for the empowerment of communities through collaborative action.ADI facilitates an alternative paradigm of development that values appreciating peoplesbasic potential to lead the process of socio-economic change. ADI values livelihoodpromotion and resource management as an instrument to build leadership and entrepreneurialskills of individuals, communities, systems and institutions.
  17. 17. ADI aims to improve the lives and future prospects of society as a whole. Theorganisation envisages to bring about people centred development by fostering institutionallinkages, technology transfer, technological innovation and experiments, demonstrate newideas, promote new approaches, mobilise resources, demystify concepts and technologies,mediate to bring about collaboration, and impart skills and foster conditions for reflection andlearning. ADI promotes institutions, systems, processes and mechanisms that would bringsocio-economic growth.Exnora in its Waste To Wealth initiative EXNORA Intnernational a voluntary non-governmental, non-political, non-profitGLOBAL HEAD ENVIRONMENTAL SERVICE ORGANIZATION. Exnora GreenPammal is a unique joint venture of Private, Public and Government participation to improvethe living environment and to promote more enviro-friendly sustainable human settlements.Pammal Exnora and its members, under the able guidance of Mrs. MangalamBalasubramanian, Chair-person, Pammal Exnora, demonstrates that civil societyorganizations have an important role and enormous potential to improve local environmentareas in areas that are in transition from rural to urban to support service delivery by thegovernment. Today Pammal is an example of how civic engagement and peoples partnership can beused to achieve source segregation of solid waste, vermi composting of organic waste, sale ofrecyclables and the restoration of the Pammal Lake that lead to the greening of Pammal.CSMCRI for sustainable livelihood seaweed farming project in coastal Tamil Nadu The Central Salt & Marine Chemicals Research Institute was set up in 1954 to work inpartnership with visionary sponsors and collaborators to generate the knowledge andinnovations required for efficient utilization of India‟s coastal wasteland, sea water, marinealgae, solar power and silicates. The Institute will also harness its capabilities in biosciences,chemical transformation and catalyst, process engineering, environmental monitoring,separation science and analysis to address focused needs of industries and organizations inthe region and beyond.CAP Foundation to train and provide alternate livelihood options for Tsunamiaffected communities in AP and Tamil Nadu. CAP Foundation is an independent , registered organisation demonstrating Public PrivatePartnership initiatives between civil societies, corporate and government agencies in linkinglearning and livelihood for communities of children, youth and women at risk. The missionof the CAP Foundation is to reach out to the children, adolescents and youth at risk byproviding a holistic education and livelihood promotion module, which combines formal
  18. 18. education with vocational training, skill development training, life skill modules, jobplacement and career exploration opportunities through an experiential mode, aimed atdeveloping confident individuals capable of self directed growth. The Foundation specialises in working with the most deprived, vulnerable and difficult toreach sections of young persons, women and communities at risk and has a strong genderprespective.Project Healing Touch to provide ex-servicemen with sustainablelivelihoods. Project Healing Touch was launched by Mukesh Anand in the aftermath of the Kargil warin 1999. The project strives to help servicemen in the Indian Army earn a sustainablelivelihood after they have retired from the armed forces. Under the auspices of Project Healing Touch, Mission Vijay – II provides former Indiansoldiers an important opportunity to live independently and be financially self-reliant. Thepartnership has provided employees of the armed forces with a stable source of income intheir new roles as distributors, sub-distributors, salesmen or as trolley vending distributors forPepsiCo.Swashrit Society to promote active and healthy lifestyles among kids throughthe Get Active programme. “Swashrit” is an NGO that works in the area of uplifting underprivileged children byproviding them with basic education and empowering them with better futures. Swashrit hasalso been actively involved in conducting training workshops for primary, middle and seniorschool children as well as teachers. These workshops have addressed important health relatedissues such as stress management, holistic child development and substance abuseprevention. The organization has also undertaken prestigious annual projects with schools inDelhi and the NCR, such as “Save the Young Heart”, “Obesity management” and “GetActive.”International Labor Organisation on creating and implementing itsHIV/AIDS Workplace Policy. PepsiCo India partnered with the International Labor Organization (ILO) to develop andimplement a sustainable HIV/AIDS workplace prevention care and support programme for itsemployees, their families and community members.
  19. 19. The International Labour Organisation is the UN agency responsible for work relatedissues. In 2000 it created the Programme on HIV/AIDS and the World of Work (ILO/AIDS).The key objectives of this programme consist of raising awareness on the social, economicand developmental impact of AIDS on labour and employment while helping Governments,employers and workers support national efforts to control HIV/AIDS. This crucialprogramme also serves to fight discrimination and stigma related to HIV.Youthreach in its employee engagement programme, PepsiCo People WithPurpose Youthreach engages in creating awareness on critical issues to sensitise people andinstitutions and provide opportunities for significant participation in response to communityand ecological needs. The vision of Youthreach is to inspire individual and collective transformation to createpositive social change. Youthreach, founded in 1997, is a not for profit organisation based inNew Delhi. Youthreach creates spaces that engender a deeper inquiry into the nature of socialand ecological injustices and work towards building a culture that is rooted in the humaneand equitable. Youthreach seeks to bridge two parallel worlds of the haves and have-nots, by sensitisingpeople who have access to resources and opportunities and opening up spaces for them tomake a difference to the less advantaged people, and communities. Youthreach partners with80 grassroots NGOs, identifying needs, and creates opportunities for individuals, institutions,businesses to volunteer, donate materials and support projects through grants. Through its programmes, it offers exposure to social issues on the ground, where socialand ecological inequities exists, in order to inspire individuals to make a difference.
  20. 20. Summary To minimize its environmental impact, Pepsi has improved water, fuels, and electricityefficiency - saving about five billion litres of water and nearly 500 million kilowatt hours ofenergy from 2007 to 2008. By the end of 2008, the company started using a recently installednatural gas heat and power system to bottle beverages at its plant saving a potential$408000(Rs.2.4cr) a year. Pepsi renewed its commitments to recycling and launched a sustainable packaging policy.In the spring, Pepsi launched its “Have We Met Before?” campaign to communicate thebenefits of aluminum can recycling and encourage Pepsi consumers to make recycling a partof their daily routines.Still, last month the company trailed behind Coca-Cola to come in second on As You Sow‟sBeverage Container Recycling Scorecard.Around the same time it used the Aquafina water bottle label to tell customers of its CSRgoal of making PepsiCo India a “positive water balance” operation. The report noted thatPepsi has put more than $16 million (Rs.80 cr.) toward bringing safe water to developingcountries.

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