Bisleri is the largest selling brand of packaged drinking water in India with 60% market share. It was established in 1965 in Mumbai as an Italian company and was later acquired by Parle. Bisleri uses various purification processes like ozonisation, sand filtration, carbon filtration and reverse osmosis to purify its water sources from groundwater and rivers. It offers two variants - Bisleri with added minerals and Bisleri Mountain Water. Through strategic targeting of organizations, retailers, and customers across various price points, Bisleri has established itself as the most trusted and preferred packaged drinking water brand in India.

1. Bisleri

2. CONTENTS
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
History
Introduction
Survey observation
Targeting
Mission
Commitment
Source
Process of purification
Composition
Sizes of bisleri
Methodology
Achievement

3. HISTORY
FOUNDED
1965
FELICE BISLERI
HEADQUARTERS
MUMBAI,INDIA
KEY PEOPLE
RAMESH.J.CHAUHAN(CHAIRMAN)
PRODUCTS
BOTTELED WATER
PARENT
PARLE BISLERI LTD
WEBSITE
www.bisleri.com

4. INTRODUCTION
Bisleri was originally an Italian company created by felice
bisleri, who first brought the idea of selling bottled water in India.
Bisleri then was introduced in Mumbai in glass bottles in two
varieties – bubbly & still in 1965.
Parle bought over bisleri (India) ltd. In 1969 and started bottling
water in glass bottles under the brand name ‘bisleri’.
The brand name bisleri is so popular in India that it is used
as generic name for bottled water.

5. CONT….
Later parle switched over to (polyvinyl chloride) pvc nonreturnable bottles & finally advanced to PET containers.
In 1995 ramesh j. Chauhan started expanding bisleri
operations.

6. CONT….
Bisleri Is a brand of bottled water in India. Bisleri has 60% market
share in packaged drinking water in India.
Product range comprises of two variants : bisleri with added minerals
& bisleri mountain water.
It is available in 7 pack sizes: 250ml cups/bottles, 500ml, 1 liter, 1.5
liter, 2 liter, 5 liter, and 20 liter.
Its operations run throughout the subcontinent of India and is one of
the leading bottled water supplying companies in India.

7. Bisleri is most
preferred
because of its
availability
Bisleri is
considered
hygienic
Bisleri scores
above the
other brands
in terms of
brand
awareness
Majority of the
people ask for
bisleri when
they purchase
packaged
drinking water
Why people drink
Bisleri there are
reasons……

8. OBSERVATION
According to survey
The observation
shows that most
of the population
in Mumbai & its
region agree that
people are getting
health conscious
now-a-days.
Preference more
for
mineral/packaged
water over normal
water because of
hygiene.
According to
survey, 35% of
retailer go in for
advertised
products and non
advertised
products

9. Targeting
Organizations
Wholesalers
Retailers
Customers/Individuals
Price of the Bottle is such that can be affordable to the all segments
Company planning to target more towards lower segment
Targets middle segment people

10. MISSION
 “To provide the highest quality product, keeping in mind
all aspects including freshness, purity and safety, and
making it easily available to the consumer at a very
affordable price”.

11. COMMITMENT
Provide pure and clean drinking water.
Multiple stages of purification of water.
Strict hygiene condition are maintained in all plants.
Added minerals.
Mountain water.
Slogan : bisleri “the sweetest taste of purity.”

12. BISLERI HAVE TWO
VARIANT.
VARIANTS/TYPES
BISLERI WITH
ADDED MINERAL
BISLERI MOUNTAIN
WATER

13. SOURCE
BISLERI
ADDED
MINERAL
BISLERI
MOUNTAIN
WATER
GROUND
WATER
PURE
RIVER
WATER
TUNNELS &
RAINS
MOUNTAIN
WATER

14. PURIFICATION PROCESS OF BISLERI
OZONISATION
KILL MICROORGANISM
REMOVE
ORGANIC
MATTER
SAND FILTER
REMOVE
SUSPENDED
MATTER
REMOVE
TURBIDITY
CARBON FILTER
REMOVE
CLORINE
REMOVE
ODUOR

15. CONTD….
REVERSE OSMOSIS
REMOVE ORGANIC
MATERIAL
CONTROL TOTAL
DISSOLVED SOLID
IN WATER.
ADDISTION OF MINERAL
FOR A PURPOSE OF
MAINTAINING
PROPER A
BALANCED
MINERAL CONTENT
MICRON FILTRATION
ADDISIONAL
SAFETY MEASURE
TO GUARANTEE
PURITY

16. CONT……
OZONIZATION
Ensure water remain bacteria free for a longer
period of time.

17. COMPOSITION
160-TDS total dissolved solids
The
composition of
bisleri water in
milligrams per
litre (mg/l):
13.6-calcium
22-chlorides
58-bicarbonate
7.8-magnesium
2-nitrate
19.3-sulphates
66.1-hardness

18. 20 litre jars
VARIOUS SIZES OF BISLERI BOTTLES
500 ml
250 ml
1 litre
2 litre
1.5 litre
5 litre

19. THE METHODOLOGY
A range of products
that suits all the
occasions.
 For daily traveling consumption (250ml cups, 250ml & 500ml bottles)
 For Long traveling consumption (2, 1.5 & 1 Ltr.)
 For Office, Home, Marriage or Meeting use (5 & 20 Ltr. Returnable packs)

20. PRICING STRATEGY (for customers)
Sizes of Bottles
Price per Bottle (Rs.)
Target Consumers
250 ml
Rs.6
Teenagers,
School Students,
500 ml
Rs.10
College Students, Road sides
Consumers
1 ltr
Rs.18
General Consumers, traveler
1.5 ltr
Rs.22
Consumer demanding the little
more water at just little more price
2 ltr
Rs.26
Small Office, household,
Shopkeeper
5 ltr
Rs.50
Household, Shopkeeper, Institute,
office, Showrooms
20 ltr
Rs.200
School, Colleges, Malls, Weddings,
Events

21. PRICING STRATEGY (for whole sellers)
Sizes of Bottles
Mrp Price
Price per Bottle (Rs.)
Income (per bottle)
250 ml
Rs.6
Rs.4.5
Rs.1.5
500 ml
Rs.10
Rs.8
Rs.2
1 ltr
Rs.18
Rs.12.5
Rs.5.5
1.5 ltr
Rs.22
Rs.18
Rs.4
2 ltr
Rs.26
Rs.21
Rs.5
5 ltr
Rs.50
Rs.35
Rs.15
20 ltr
Rs.200
Rs.130
Rs.70

22. MARKET SHARE
AQUAFINA
14%
% SHARE OF MARKET
KINLEY
10%
LOCAL BRAND
16%
BISLERI
KINLEY
AQUAFINA
LOCAL BRAND
BISLERI
60%

23. EXPERIENCE
AND CAPTURED
RECEIVED A
CERTIFICATION 60% MARKET OF
HONOUR OF
FROM BIS.
PACKAGED
MOST TRUSTED
DRINKING
BRAND TWICE.
WATER.