Bisleri SUPPLY DRIVERS-BY NAVIN MAHTO
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Bisleri is an Indian bottled water company that was originally Italian but was bought by Parle in 1969. It now has a 36% market share in India. Bisleri has production plants across 10 Indian states with a total annual capacity of 350 million cases. They source their water from the Himalayas and treat river water, and source plastic bottles from a supplier in Bangalore. Bisleri uses around 2,000 trucks nationally and 300-250 in Mumbai and Delhi to transport about 50 tons of inventory daily across their supply chain, which they manage using an inventory management software system. They employ a low pricing strategy with some bundle discounts.
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Presentation bisleri
Bisleri is the market leader in the packaged drinking water industry in India with a 38.5% market share. It has established itself as a trusted brand since 1965 due to its high quality and purification process. Bisleri faces competition from Kinley, Aquafina and other brands. It aims to continue growing its business through expanding production, strengthening its distribution network across India, and increasing its marketing budget. Bisleri's strategy is to maintain its leadership position while targeting new customer segments through innovative products and competitive pricing.
A presentation on bisleri
Bisleri was founded in Italy in 1967 and established a plant in Bombay. In 1969, the Chauhan family bought the Bisleri brand from the Italian founder and shifted it to producing bottled water. Over the decades, Bisleri introduced innovations like PET bottles and larger container sizes to grow its market share. By the early 1990s, Bisleri was the market leader with 70% share, but its distribution network could not keep up as competitors like Kinley expanded. Currently, Bisleri is struggling to maintain its 40% share against growing competition. Its strengths include quality, brand trust, and innovations, but weaknesses include its aging distribution system and potential threats from new entrants
Bisleri
Bisleri is India's largest bottled water company. It was started in 1965 by an Italian entrepreneur who began packaging drinking water in Mumbai. In the late 1960s, Parle took over Bisleri and began bottling operations. Through expansions and ownership changes over the decades, Bisleri has become a leader in the bottled water industry in India, which is now worth an estimated Rs. 15,000 crores. Bisleri focuses on quality, brand image, and wide distribution network to maintain its dominant market share over competitors like Coca-Cola's Kinley and Pepsi's Aquafina.
Bisleri
The document provides information about Bisleri mineral water company. It discusses how Bisleri was introduced in India in 1965 and is now owned by Parle group. The Sahibabad plant location and production process are described. Key points include:
- Bisleri water undergoes purification including chlorination, carbon filtration, reverse osmosis, and ozonation before filling.
- The Sahibabad plant has a production capacity of 10 bottles per minute and employs 250 workers across 3 shifts.
- The production process involves blowing, filling, capping, and quality checks of bottles in sizes from 500ml to 2L and jars up to 20L.
Bisleri strategy
Bisleri dominates the bottled water market in India with approximately 40% market share. It faces competition from Kinley and Aquafina which have around 10-15% market share each. Bisleri has maintained its leading position through effective strategies like product differentiation across various pack sizes, targeted advertising campaigns promoting safety and hygiene, and ensuring wide availability. However, it must continue innovating to address new challenges from competitors in the growing bottled water industry.
Bislery an analysis
Bisleri, Aquafina, Kingfisher, Kinley and other brands come to mind when talking about mineral water. Bisleri is the most recalled brand.
• Which brand of packaged drinking water are most asked/wanted by customers?
1) Bisleri 2) Aquafina 3) Kingfisher 4) Kinley 5) Others
Bisleri project report_ unique selling proposition
Bisleri is an Italian mineral water brand that was acquired by Parle Groups in 1969 and established as an Indian brand. It is currently one of the largest packaged water brands in India. Bisleri sells various sizes of bottled water from 250ml to 20L and has over 125 plants and 3000+ distributors across India. It faces competition from other packaged water brands like Kinley and Aquafina. Studies on Bisleri have found that it has strong brand recall but opportunities exist in strengthening distribution and launching premium products to attract more consumers.
A COMPARATIVE BRAND ANALYSIS OF BISLERI AND ITS COMPETITORS
This report analyzes and compares the brand Bisleri to its competitors in the bottled water industry in India. It begins with an introduction to the bottled water industry in India, noting that Bisleri is currently the market leader. The report then outlines the objectives of the study, which are to analyze Bisleri's marketing strategies, advertising effectiveness, customer awareness, reasons for purchase, and perform a competitive analysis against other brands. Finally, the report provides details on Bisleri's mission to provide high quality, pure, safe drinking water at an affordable price.
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Presentation bisleri
Bisleri is the market leader in the packaged drinking water industry in India with a 38.5% market share. It has established itself as a trusted brand since 1965 due to its high quality and purification process. Bisleri faces competition from Kinley, Aquafina and other brands. It aims to continue growing its business through expanding production, strengthening its distribution network across India, and increasing its marketing budget. Bisleri's strategy is to maintain its leadership position while targeting new customer segments through innovative products and competitive pricing.
A presentation on bisleri
Bisleri was founded in Italy in 1967 and established a plant in Bombay. In 1969, the Chauhan family bought the Bisleri brand from the Italian founder and shifted it to producing bottled water. Over the decades, Bisleri introduced innovations like PET bottles and larger container sizes to grow its market share. By the early 1990s, Bisleri was the market leader with 70% share, but its distribution network could not keep up as competitors like Kinley expanded. Currently, Bisleri is struggling to maintain its 40% share against growing competition. Its strengths include quality, brand trust, and innovations, but weaknesses include its aging distribution system and potential threats from new entrants
Bisleri
Bisleri is India's largest bottled water company. It was started in 1965 by an Italian entrepreneur who began packaging drinking water in Mumbai. In the late 1960s, Parle took over Bisleri and began bottling operations. Through expansions and ownership changes over the decades, Bisleri has become a leader in the bottled water industry in India, which is now worth an estimated Rs. 15,000 crores. Bisleri focuses on quality, brand image, and wide distribution network to maintain its dominant market share over competitors like Coca-Cola's Kinley and Pepsi's Aquafina.
Bisleri
The document provides information about Bisleri mineral water company. It discusses how Bisleri was introduced in India in 1965 and is now owned by Parle group. The Sahibabad plant location and production process are described. Key points include:
- Bisleri water undergoes purification including chlorination, carbon filtration, reverse osmosis, and ozonation before filling.
- The Sahibabad plant has a production capacity of 10 bottles per minute and employs 250 workers across 3 shifts.
- The production process involves blowing, filling, capping, and quality checks of bottles in sizes from 500ml to 2L and jars up to 20L.
Bisleri strategy
Bisleri dominates the bottled water market in India with approximately 40% market share. It faces competition from Kinley and Aquafina which have around 10-15% market share each. Bisleri has maintained its leading position through effective strategies like product differentiation across various pack sizes, targeted advertising campaigns promoting safety and hygiene, and ensuring wide availability. However, it must continue innovating to address new challenges from competitors in the growing bottled water industry.
Bislery an analysis
Bisleri, Aquafina, Kingfisher, Kinley and other brands come to mind when talking about mineral water. Bisleri is the most recalled brand.
• Which brand of packaged drinking water are most asked/wanted by customers?
1) Bisleri 2) Aquafina 3) Kingfisher 4) Kinley 5) Others
Bisleri project report_ unique selling proposition
Bisleri is an Italian mineral water brand that was acquired by Parle Groups in 1969 and established as an Indian brand. It is currently one of the largest packaged water brands in India. Bisleri sells various sizes of bottled water from 250ml to 20L and has over 125 plants and 3000+ distributors across India. It faces competition from other packaged water brands like Kinley and Aquafina. Studies on Bisleri have found that it has strong brand recall but opportunities exist in strengthening distribution and launching premium products to attract more consumers.
A COMPARATIVE BRAND ANALYSIS OF BISLERI AND ITS COMPETITORS
This report analyzes and compares the brand Bisleri to its competitors in the bottled water industry in India. It begins with an introduction to the bottled water industry in India, noting that Bisleri is currently the market leader. The report then outlines the objectives of the study, which are to analyze Bisleri's marketing strategies, advertising effectiveness, customer awareness, reasons for purchase, and perform a competitive analysis against other brands. Finally, the report provides details on Bisleri's mission to provide high quality, pure, safe drinking water at an affordable price.
Channel Management example
Bisleri is the largest selling bottled water brand in India. It has established an extensive distribution network across the country to ensure wide availability and high quality control of its products. Bisleri offers various pack sizes from 250ml bottles to 20L packs to meet diverse consumer needs. It uses a hybrid distribution approach including direct delivery and franchises to reach both urban and rural markets. Bisleri aims to further expand its distribution network and market share by introducing new products like flavored water and targeting specific customer segments like offices and events.
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Bisleri is an Italian-founded Indian mineral water company with 60% of the packaged water market in India. It sources its mountain water from natural springs located in the Himalayan and Shivalik mountain ranges. In addition to its core mineral water, Bisleri offers mountain water and recently launched a fizzy soda water. While Kinley, Aquafina, and local brands comprise the remaining 40% of the market, Bisleri has established itself as the leading water brand through innovative products and a focus on advertising and hygiene.
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Bisleri is the largest selling bottled water brand in India. It has established an extensive distribution network across the country to ensure wide availability and high quality control of its products. Bisleri offers various pack sizes from 250ml bottles to 20L packs to meet diverse consumer needs. It uses a hybrid distribution approach including direct delivery and franchises to reach both urban and rural markets. Bisleri aims to further expand its distribution network and market share by introducing new products like flavored water and targeting specific customer segments like offices and events.
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- The document outlines Bisleri's operations, products, segmentation, targeting, positioning and SWOT analysis. Market research methods including a plant visit are also discussed.
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This document provides an analysis of the marketing strategy of Bisleri, a leading mineral water company in India. It discusses Bisleri's market share and brand positioning within the mineral water industry. The summary is as follows:
[1] Bisleri has the largest market share of the mineral water industry in India at 55%. It dominates the market due to strong brand awareness, demand, and profit margins for retailers.
[2] The document studies Bisleri's branding, advertising, packaging, distribution and competition. It finds Bisleri is the most sold brand in the regions studied.
[3] The analysis recommends Bisleri continue advertising to build
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- The document discusses the bottled water industry in India, noting that it has grown significantly in recent decades due to issues with clean drinking water. Bottled water was once seen as a luxury but is now common across both urban and rural areas.
- India lags behind other countries in bottled water consumption and infrastructure. The market is worth around Rs. 1000 crore and growing 40-50% annually. Many large corporations are involved in bottled water production and sales.
- Bisleri was the first company to introduce bottled water in India in the 1960s. It has grown exponentially under new ownership and leadership since 1995, increasing production and expanding across India. Bisleri now holds over 60
Bisleri
Bisleri is a famous Brand of bottled water in India. Bisleri has 60% market share in packaged drinking water in India. Trustable branded drinking water.
Bisleri
This document discusses the Indian bottled water industry. It provides information on key players in the market such as Bisleri, Kinley, and Aquafina. Bisleri has the largest market share at 38%. The bottled water market in India has grown at a compound annual growth rate of 25% in the last 4 years, the highest in the world. However, per capita consumption of bottled water in India remains low at less than 5 liters per year, compared to the global average of 24 liters. The document then focuses on Bisleri, how it was acquired, its brand portfolio and target market segments. It analyzes Bisleri's performance based on brand relevance, portfolio
The Economics of Bottled Water in India
The Indian bottled water industry has grown rapidly in recent decades. Consumption has tripled from 1999 to 2004 and India now ranks among the top 10 consumers worldwide. This growth is due to failures in public water infrastructure that leave many urban and rural citizens without reliable access to safe drinking water. Bottled water companies have risen to fill this need, though the water can be hundreds of times more expensive than tap water. While the market is dominated by large national brands, many local and unregulated vendors also operate. Issues around the sourcing, treatment, and regulation of bottled water quality remain an ongoing concern.
Bisleri(marketing assignment)
This document discusses the bottled water industry in India, focusing on Bisleri, a leading bottled water brand. It provides details on Bisleri's history starting in 1965 as the first bottled water company in India. It discusses Bisleri's growth over the decades under owners Parle and Ramesh Chauhan. Key points covered include Bisleri's market share, the size and growth of the Indian bottled water industry, Bisleri's product portfolio and pricing, target markets, and marketing campaigns.
Bisleri Visit Project.doc
1. The document summarizes a report on a visit to the Bisleri factory by students. It provides an overview of Bisleri's history, products, purification process, and CSR initiatives.
2. Bisleri was founded in 1965 and has grown to become the largest mineral water brand in India. It uses an extensive purification process including ozone treatment, sand filtration, and reverse osmosis to ensure safe drinking water.
3. Bisleri undertakes various CSR initiatives focused on water conservation like rainwater harvesting projects and supporting recycling programs. The factory visit helped students understand operations management concepts.
STP OF BISLERI BY MEET AND VEDANT.pptx for st
Power words are persuasive words and phrases that evoke a positive or negative emotional response. Our selection of verbs, adjectives, and adverbs can convey different emotions from slight excitement to rightful outrate. That’s why public speakers, authors, and copywriters always carefully choose their words to convey the right idea and sentiment.
Power words and phrases can make the same idea sound very different. Let’s take Apple’s famous slogan as an example: Think different.
You can also convey the same idea using other descriptive words: Don’t think like everybody else, think outside the box, be creative
However, each variation has a somewhat different ring to it. Ultimately, your word choice also impacts how others perceive you based on your speech.
Researchers found that word selection can have a massive impact on people, businesses, and society as a whole. Individual word choices can indicate the speaker’s mental state and impact the outcomes of a negotiation. Business power words shape customer experience with the brand and affect conversions. Action words, chose by the media, influence public perception of a social issue.
Interestingly a group of researchers from Wilfrid Laurier University in Canada and Wharton in the US also found that word choices impact the song’s popularity. By applying text mining analytics to Billboard charts, the group found that songs with somewhat more unique texts performed better than those with pretty standard lyrics. A 16% differentiation in lyrical topics within a song was enough to propel it higher than songs in similar genres.
Our word choices have a profound impact on how others perceive us, as well as the actions they take afterward. Thus, if you want to be a Rockstar presenter, you need to choose your words carefully and prioritize powerful words!
The English language has about 170,000 words in use. But an average person has an active vocabulary of 20,000 – 30,000 words. Among them is a smaller range of powerful adjectives and action verbs to make your presentations and speeches more impactful.
Action Verbs to Use in Your PowerPoint Presentation
As the name implies, action verbs denote some dynamics — state, movement, result, etc. We use action verbs in our everyday speech a lot to describe what and how we do things. As author Elwyn Brooks White suggests:
Strong verbs don’t need adverbs to reinforce them. Compare these two statements:
I walked quickly towards the door.
I rushed out of the door.
The first sentence merely states the fact. But the second one better conveys the emotion, the urgency of getting out of the room. It adds color to the narrative and sets the right mood.
In business presentations, action verbs help imply action to the user. They are good to use for both throughout the copy and the closing slide when you describe:
Main action points
Accomplishments
Takeaways
Next steps
Results
As you proofread your slide deck, look for weaker verbs and then replace them wit
Ppt on coca cola
The document summarizes the production process of Coca-Cola beverages at a plant in Khordha, India. It outlines the 7 main steps of production: 1) filtering and processing water, 2) adding sugar and concentrate, 3) carbonating the mixture, 4) automated bottling/canning, 5) labeling, 6) packing, and 7) distribution. It then provides details on the plant's production lines and major product offerings, including Coca-Cola, Thums Up, Fanta, Sprite, Limca, and others. Finally, it briefly mentions the plant's departments and Coca-Cola's marketing strategy of the "4 P's".
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Bisleri SUPPLY DRIVERS-BY NAVIN MAHTO
- 1. Presentation on supply chain drivers: BY:SANDIP BARTULA
- 2. INTRODUCTION: • Bisleri was originally an Italian company created by Signor Felice Bisleri, who first brought the idea of selling bottled water in India. • In 1965, it was introduced in Mumbai in glass bottles in two varietes - bubbly & still. In 1969, it was bought over by Parle. • Bisleri has 36% market share in packaged drinking water in India.
- 4. FACILITIES • It has plants in Maharashtra, Kerala, Jammu & Kashmir, Himachal Pradesh, Tamil Nadu, Karnataka, UP, Orissa, Jharkhand and north Bengal. • Its current capacity is estimated at 3.50-crore cases per annum. • Maharashtra contributes 30 per cent of the company’s total sales.
- 5. INVENTORY: • About 50 tones of stock are dispatched in a day. • They stock water as inventory. • They use computer software (IN FLOW) for inventory management, which helps them to: -Replenishment –Monitoring Inventory levels –Information on current stock levels
- 6. Sourcing • Sources water from the Himalayas. • It also sources water from rivers and treat it. • It sources plastics for bottle from Manjushree Technopack Ltd, a provider of rigid plastic(Bangalore).
- 7. TRANSPORTATION • On a national level, there are 2,000 trucks- on-call for Bisleri, while the number of trucks averages 300 and 250 in the Mumbai and Delhi markets. • It also uses railways.
- 8. PRICING • They provide low pricing strategy. • They offer some discount on purchase bundle or case of mineral water.