Free talk video (you just need to get the access code by email) is here: https://www.iscb.org/cms_addon/multimedia/flvmedia.php?i=1377 Presented at ISMB ECCB 2013 conference: http://www.iscb.org/ismbeccb2013 It is recognised that bioinformatics resources often suffer from usability problems: for example, they can be too complex for the infrequent user to navigate, and they can “lack sophistication” compared to other websites that people use in their daily lives. In this presentation, Dr. Jenny Cham, User-Experience Analyst at the European Bioinformatics Institute, UK, will describe specific case studies to show how user-centred design (UCD) principles can be applied to bioinformatics services. As well as improved usability, the benefits of UCD can include more effective decision-making for design ideas and technologies during development; enhanced team-working and communication; cost effectiveness; and ultimately a bioinformatics service that more closely meets the needs of its target research community.