To survive in this competitive market, every organization needs a digital footstep. The 70:30 ratio of offline:online marketing is now a history, as marketers are now spending more than.The focus has now shifted to maximizing the conversion rate of online users to customers. And when you decide to take your first step towards Digital,

1. Why Digital? EMPOWERED
OTENTIAL
www.binaryic.com
Why Digital

2. EMPOWERED
OTENTIAL
www.binaryic.com
Scenario of
Internet users
In India NOW
205 million
The Indian Internet population in 2013
3rd Largest
Internet population after China and USA
200+ Million
No. of users added in just 3 years!

3. EMPOWERED
OTENTIAL
www.binaryic.com
Ad revenues in India, by media, 2011-2016
Billions of Indian rupees
With , India’s Digital sector is on the move29.9%
Print
TV
Out-of-home
Radio
Digital
Total
2011
139
116
18
12
15
300
2012
154
130
20
13
20
337
2013
172
148
22
16
26
384
2014
193
170
24
20
34
440
2015
215
197
26
24
44
506
2016
241
230
29
30
57
586
CAGR
11.5%
14.7%
10.0%
20.7%
29.9%
14.3%
Total spent on
Online Ads {FY 2012-13}
,
.2260 Cr`

4. EMPOWERED
OTENTIAL
www.binaryic.com
Ad revenues in India, by media, 2011-2016
Billions of Indian rupees
Top Cities
137Million
Urban 68Million
Rural
MUMBAI12M
DELHI8.7M
BANGALORE3.8M

5. EMPOWERED
OTENTIAL
www.binaryic.com
Scenario of
Internet users
of India in 2015
330-370 million users
17.4m users
@ growth rate of 45%
Mumbai
11.01m users
@ growth rate of 36%
Delhi
5.4m users
@ growth rate of 43%
Bangalore
Projected Indian Internet Population, becoming the second largest,
overtaking USA at an average growth rate of 30% on an average

6. EMPOWERED
OTENTIAL
www.binaryic.com
To survive in this competitive market, every organization needs a
digital footstep. The 70:30 ratio of offline:online marketing is now a
history, as marketers are now spending more than
.
The focus has now shifted to maximizing the conversion rate of
online users to customers. And when you decide to take your first
step towards Digital,
70% on online marketing
we will be waiting for you…

7. EMPOWERED
OTENTIAL
www.binaryic.com
The world is online, where are you
?

8. Thank You