The media and entertainment industry in India has grown explosively over the last two decades from a single state-owned TV channel to over 400 active channels today. The document discusses factors that affect demand and supply in the entertainment industry such as price, income, tastes, and technology for demand, and infrastructure costs, technology innovation, inputs, and investment capacity for supply. It also outlines changes in the industry like growing live entertainment and e-commerce ticket sales, as well as foreign filmmakers working in India.

1. FACTORS AFFECTING DEMAND AND
SUPPLY IN ENTERTAINMENT INDUSTRY
PRESENTED BY-
ARCHIKA SINGH
BHAGYASHRI SATHE
ABHINANDAN SINGLA
ADITYA MALIK
ALTAMASH HASAN
ANSUMAN PANDA

2. The media and entertainment industry in India consists of
many different segments under its folds such as television, print,
and films. It also includes smaller segments like radio, music,
OOH, animation, gaming and visual effects (VFX) and Internet
advertising. Entertainment industry in India has registered an
explosive growth in last two decades making it one of the fastest
growing industries in India. From a single state owned channel,
Doordarshan in the 1990s there are more than 400 active channels
in the country.

4. Changes in the Entertainment Industry Over the Years

5.  Growth in Customer Affinity for Live Entertainment
Live Performances For the Younger Audience
 Boosting Of Ticketing Business Through E-Commerce
Online Payment Portals acting as platforms for selling of movie
tickets
 Penetration of Indian Films sets By Foreign Film Makers
Migration of Foreign Filmmakers to Indian Sub Continent

6. FACTORS AFFECTING DEMAND IN MEDIA&
ENTERTAINMENT INDUSTRY

7.  PRICE OF ACCESSING MEDIA
 INCOME
 TASTE AND PREFERENCES
 TECHNOLOGY

8. FACTORS AFFECTING SUPPLY IN MEDIA&
ENTERTAINMENT INDUSTRY

9.  COST OF SETTING THE INFRASTRUCTURE
 INNOVATION OF TECHNOLOGY
 AVAILABLITY OF INPUTS
 INVESTMENT CAPACITY

10. THE FUTURE OF MEDIA AND ENTERTAINMENT

11.  By 2021, Cisco says that 82% of all internet traffic will stem from digital video
 There will be 26.3 million VR headsets shipped in 2022, up from 100,000 in 2016
 The eSports market will jump 152% in size by 2021
 By 2021, there will be 650 million subscribers to services like Amazon Prime or Netflix
 5G latency is expected to be 0.001 seconds, which is 15-60x faster than 4G
 Fast Growing Revenue Segment
 Convergence throughout the industry
 Data Consumption will continue to grow

12. CHALLENGES
 Piracy
 Producers
 Lack Of Good Script
 Sensor Boards
 Approvals And Licences
 Digitization

13. CONCLUSION