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Informe LATAM 2014
- 1. INFORME 2014 LATAM-ARG WAYMEDIA INFORME LATAM ARGENTINA 2014
- 2. OVER 20 “BILLION DOLLAR” MOBILE INTERNET COMPANIES VALUATION($B) 30 20 10 5 1 100 500 1.000 2.000 3.000 4.000 VALUE CREATED PER YEAR SINCE FOUNDING ($M/YEAR) As anyone can notice, “mobile is eating the world”. The Mobile industry is growing faster than any other, and mobile focused internet companies are reaching record-breaking valuations. www.waymedia.mobi
- 3. GLOBAL SMARTPHONE QUARTERLY UNIT SHIPMENTS & SMARTPHONE USERS AS % OF MOBILE PHONE USERS, 2009 - 2013 0 100 200 300 30% 20% 10% 0% GLOBALSMARTPHONE QUARTERLYUNITSSHIPPED(MM) Q1: Q2: Q3: Q4: Q1: Q2: Q3: Q4: Q1: Q2: Q3: Q4: Q1: Q2: Q3: Q4: Q1: Q2: Q3: Q4: 2009 2010 2011 2012 2013 GLOBAL SMARTPHONE USERS AS % OF MOBLIE PHONE USERS 35 42 43 54 55 64 83 102 104 113 134 170 159 172 203 244 233 266 291 315 Globally, smartphones sales are exploding. A new IPhone CPU has 625 times more transistors than a 1995 Pentium. Everyone gets a pocket supercomputer. www.waymedia.mobi
- 4. GLOBAL PC (DESKTOP/NOTEBOOK) AND TABLET SHIPMENTS BY QUARTER Q1:95 - Q4:13 Q1: 0 20 40 60 80 Q1: Q1: Q1: Q1: Q1: Q1: Q1: Q1: Q1: 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 GLOBALUNITSSHIPPED(MMS) DESKTOP PCsNOTEBOOK PCsTABLETS Mobile remakes de tech industry. 4 Billion people buying every 2 years instead of 1.6 Billion buying every 5 years. Tablets are crushing notebook and desktop PCs. www.waymedia.mobi
- 5. TV MOBILE PHONE SMARTPHONE LAPTOP PC DESKTOP PC TABLET POPULATIONPENETRATION 0 1,000 2,000 3,000 4,000 5,000 5.5B 5.2B 1.6B 789MM 743MM 439MM 78% 73% 22% 11% 10% 6% GLOBAL USERS OF TVS VS MOBILE PHONES VS SMARTPHONES VS PCS VS TABLETS, 2013 And mobile scale eats consumer electronics. www.waymedia.mobi
- 6. INTERNET PENETRATION LATIN AMERICA BY COUNTRY, 2014 BRASIL 88.5M MÉXICO 42M VENEZUELA 12.1M ARGENTINA 28M CHILE 10M PERÚ 10.7M COLOMBIA 26.9M 59% 60% 37% 66% 46% 41% 47% So, how is LATAM doing? www.waymedia.mobi
- 7. MOBILE BROADBAND CONNECTIONS LATIN AMERICA 130M 2012 2013E 2014E 2015E 2016E 2017E 200M 275M 350M 425M 500M 500M mobile broadband connections across Latin America by 2017 And what about mobile penetration? www.waymedia.mobi
- 8. SIM CONNECTIONS BY TECHNOLOGY 2012 (SELECTED MARKETS) Mobile technologies are being updated but we're still far behind. % LATIN AMERICA 3G 4G 2G 71,5 28,0 75,0 25,0 80,0 20,0 80,0 20,0 85,5 14,5 87,2 12,7 70,0 30,0 3G 2G COL ARG CHI BRA MEX VENPER www.waymedia.mobi
- 9. TOTAL MOBILE REVENUES LATIN AMERICA 2012 But, the utility of Mobile increases as income falls. LATAM now accounts for the 10% of the global mobile market in terms of revenues. US$ 107B Total mobile revenues in the region totalled $ 10% Latin America now accounts for 10% of the global mobile market in terms of revenues. www.waymedia.mobi
- 10. OS DISTRIBUTION IN LATAM, 2013 What´s the OS distribution in LATAM like? 3% 19%17% 53%4%4% Otros www.waymedia.mobi
- 11. DEVICE BRAND DEVICE MODEL OS ANDROID 95.26% SAMSUNG 53.51% OTHERS 52.22% ARGENTINA WAYMEDIA´S NETWORK Waymedia´s Network data October 2014. www.waymedia.mobi
- 12. MOBILE PENETRATION LESS MORE ARGENTINA WAYMEDIA´S NETWORK Waymedia´s Network data October 2014. www.waymedia.mobi
- 13. FUENTES GSMA, KPCB, comScore, FnBox, eMarketer, Bloomberg, WSJ, TechCrunch, Time, NYT, Digi-Capital, Benedict Evans. www.waymedia.mobi
- 14. www.waymedia.mobi We're sure there's something we can do for you. Don't wait. Get massive scale and unprecedented targeting. ARGENTINA Buenos Aires (+54 11) 5236 4077 USA Chicago Area (+1 773) 279 5859 FOLLOW US WM - WAYMEDIA @waymedia_mobi waymedia /waymedia.mobi waymedia_mobi E-MAIL advertise@waymedia.mobi CONTACT US Carrier 12:34 AM 100%