The internet industry in India has grown significantly over the past decade and is projected to continue rapid growth. Internet penetration in India was around 7% in 2010 but is forecasted to reach 21% by 2015. While internet access is concentrated in major cities currently, growth in smaller towns is helping drive broader penetration. Social media usage is also widespread and growing, with over 85% of internet users on social networks. E-commerce in particular is experiencing strong growth and becoming a mainstream activity for internet users in India.
Talking about digital media, especially social media always been interesting, the progress is so fast, there are some platforms come and becoming an instant hits and there is also a tremendous first phenomenal among us but at this moment already becoming obsolete, I hope this slide will give you some idea of how the current digital landscape, especially in Indonesia.
Talking about digital media, especially social media always been interesting, the progress is so fast, there are some platforms come and becoming an instant hits and there is also a tremendous first phenomenal among us but at this moment already becoming obsolete, I hope this slide will give you some idea of how the current digital landscape, especially in Indonesia.
A lot of people are clueless about Indonesia in terms of technology adoption. A mysterious country with a lot of loud mobile-based consumers, a potential market and target for big global internet companies.
This slide will explain about Indonesia's daily user activities, mobile adoption, digital landscape and startup-scene. It should give you a clearer picture of Indonesia' digital industry.
A review of the Australian mobile landscape with a look to some European stats as a clue as to what might be happening next.
Also, some predications for the future of mobile - 2010 and beyond.
ANTS | Indonesia Digital Landscape - TechInAsia 2015
Bước tranh người dùng và tổng quan các chỉ số thị trường Online Digital Indonesia.
Thị trường quảng cáo trực tuyến Indonesia 2015
Thị trường Thương mại điện tử Indonesia 2015
Thị trường Mobile người dùng internet Indonesia 2015
Thị trường Nội dung số Indonesia 2015
Mức độ tăng trưởng của nền kinh tế Số tại Indonesia 2015
Data is the next big revenue driver for Indian Telcos. This presentation provides the perspective on business, consumers, demographics, segmentation and broadband data.
The rise of the mobile web will dramatically affect the go-to-market strategies for organizations of every size across virtually every industry and market segment.
We Do, We Love, We Grow
Growmint is a full-service digital agency focus for continuously improving your business through integrated digital medium. We combined scientific and creativity approach through knowledge, data, design, technology, and behaviour to measure business sustainability in digital era. We believe as a partner, we need to walk hand-in-hand for the whole industry to sustain.
This report looks at all the important Malaysia trends - mobile, social, ecommerce. Malaysia is clearly ahead of the pack in south-east Asia - it's higher income, better connected, and more affluent compared to its neighbours like Indonesia, Thailand, Vietnam and others.
Consumer barriers to mobile internet adoption in AsiaTuan Anh Nguyen
This research examines why more than 2 billion people in the region can access the internet but are holding back from doing so.
This includes data from six markets in the region: China, India, Indonesia, Philippines, Thailand and Vietnam with approximately 1,000 people in each country
Bioscope into the Digital Growth in India - iMedia Malaysia DeckSidharth Rao
Digital Media is growing at a tremendous pace in India while Traditional Media such as TV is not going down.
What are the aggressive approaches taken by agencies in India and how can these best practices be leveraged across SEA markets?
A lot of people are clueless about Indonesia in terms of technology adoption. A mysterious country with a lot of loud mobile-based consumers, a potential market and target for big global internet companies.
This slide will explain about Indonesia's daily user activities, mobile adoption, digital landscape and startup-scene. It should give you a clearer picture of Indonesia' digital industry.
A review of the Australian mobile landscape with a look to some European stats as a clue as to what might be happening next.
Also, some predications for the future of mobile - 2010 and beyond.
ANTS | Indonesia Digital Landscape - TechInAsia 2015
Bước tranh người dùng và tổng quan các chỉ số thị trường Online Digital Indonesia.
Thị trường quảng cáo trực tuyến Indonesia 2015
Thị trường Thương mại điện tử Indonesia 2015
Thị trường Mobile người dùng internet Indonesia 2015
Thị trường Nội dung số Indonesia 2015
Mức độ tăng trưởng của nền kinh tế Số tại Indonesia 2015
Data is the next big revenue driver for Indian Telcos. This presentation provides the perspective on business, consumers, demographics, segmentation and broadband data.
The rise of the mobile web will dramatically affect the go-to-market strategies for organizations of every size across virtually every industry and market segment.
We Do, We Love, We Grow
Growmint is a full-service digital agency focus for continuously improving your business through integrated digital medium. We combined scientific and creativity approach through knowledge, data, design, technology, and behaviour to measure business sustainability in digital era. We believe as a partner, we need to walk hand-in-hand for the whole industry to sustain.
This report looks at all the important Malaysia trends - mobile, social, ecommerce. Malaysia is clearly ahead of the pack in south-east Asia - it's higher income, better connected, and more affluent compared to its neighbours like Indonesia, Thailand, Vietnam and others.
Consumer barriers to mobile internet adoption in AsiaTuan Anh Nguyen
This research examines why more than 2 billion people in the region can access the internet but are holding back from doing so.
This includes data from six markets in the region: China, India, Indonesia, Philippines, Thailand and Vietnam with approximately 1,000 people in each country
Bioscope into the Digital Growth in India - iMedia Malaysia DeckSidharth Rao
Digital Media is growing at a tremendous pace in India while Traditional Media such as TV is not going down.
What are the aggressive approaches taken by agencies in India and how can these best practices be leveraged across SEA markets?
Relatório anual sobre Internet. Mary Meeker. conCensação do que está acontecendo, e o que está para acontecer no mundo digital. Dados à beça, insights preciosos, sempre sólido, sempre surpreendente
1) Global Internet Trends
2) Global Macro Trends
3) Advertising / Commerce + Brand Trends
4) Re-Imagining Communication – Video / Image / Messaging
5) Re-Imagining Human-Computer Interfaces – Voice / Transportation
6) China = Internet Leader on Many Metrics
(Provided by Hillhouse Capital)
7) Public / Private Company Data
8) Data as a Platform / Data Privacy
Мэри Микер (Mary Meeker), известный веб-аналитик и партнёр венчурной компании Kleiner Perkins Caufield and Byers, на конференции Code Conference представила отчёт об интернет-трендах за 2016 год.
State of the Web in 2016 - Mary MeekerOliver Grave
Mary Meeker of Kleiner Perkins Caufield & Byers puts together a fascinating and influential presentation each year on the state of the web.
The report, chock-full of insights and stats, delves into the biggest trends in digital.
She just released 2016's presentation at Vox Media's Code Conference.
Big themes this year include how search is changing, the impact of messaging apps, and the future of transportation.
INTERNET TRENDS 2016 –
CODE CONFERENCE
Mary Meeker
June 1, 2016
kpcb.com/InternetTrends
Outline
1) Global Internet Trends
2) Global Macro Trends
3) Advertising / Commerce + Brand Trends
4) Re-Imagining Communication – Video / Image / Messaging
5) Re-Imagining Human-Computer Interfaces – Voice / Transportation
6) China = Internet Leader on Many Metrics
(Provided by Hillhouse Capital)
7) Public / Private Company Data
8) Data as a Platform / Data Privacy
At 213 pages, there's a ton of data, but here are our Top 3 takeaways.
1) The internet itself is seeing slowing growth. In the past two decades, the internet economy was affected by macroeconomic trends, but it was external issues like the housing crisis and the financial crisis that were driving the slowdown. Now it is global internet growth itself that is slowing down.
2) Typing text into a search bar is so last year. In five years, at least 50 percent of all searches are going to be either images or speech.
3) The home screen has acted as the de facto portal on mobile devices since the arrival of the iPhone and even before. Messaging apps, with context and time, have a chance to rival the home screen as the go-to place for interaction.
The power point explain about on how big is the potential of Indonesia youth digital market in 2014-2015 and understanding youth's behaviors and habits from social to commerce - GDP Venture
Digital media continues to grow penetration at a steady pace of 9% while Mobile internet consumption sees a massive jump in penetration of 58%. TV only watchers drops by 4% as multi-screen viewing habits continues to grow.
2. 0
500
1000
1500
2000
2500
3000
3500
1995 2000 2005 2010 2015E
Internet Users (mn)
Emerging Market taken here as BRIC & Indonesia*Source: IWS, ETForecasts, BCG Report, Sept 2010
1281
1476
752
1414
Rest of World
Emerging Markets
3. Internet in India has been showing growth in double digits
since last 10 years
Current Internet penetration at 7% and forecasted to be
around 21% by 2015
58% of the internet penetration is from Top 10 Cities
0
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2009 2010
1,400,000
100,000,000
4. 112 Million
internet users
100
300
0
50
100
150
200
250
2010 2015
0%
20%
40%
60%
80%
100%
120%
2000 2001 2003 2004 2006 2007 2008
Less than 5 lakh towns 5 - 10 lakh towns Other metros Top 8 metros
60%
40%
40% Internet penetration in less than 10 Lakh town
21%
Penetration7%
Penetration
Internet population will triple in 5 years
6. 38 M+ Users
Adding 55K users daily
Avg 107 Friends per user
1,681,000 Apps live
9 M Users
Adding 30K users daily
Avg 120 connections per user
6 Minutes per Visit
21 M Users
Adding 38K users daily
3 Hr of Videos consumed by an average user
90% UGC
5 M+ Users
Adding 25K users daily
8 MN tweets on a daily basis
56 Followers per users
3 out of 4 Internet User is on Social Network As per latest consumer survey 85% people say that social
media does impact their buying decisions
*Source: ComScore, Dec 2011
7. NOT JUST YOUTH
At 41.20 %, the 29-44
year age band emerges as
the ‘single largest’ age
group of regular internet
users*
BUT THE WEB ALSO
TRANSCENDS AGE.
33.7 % between 15-24 yrs
58 % OF USERS ARE
BETWEEN 25-44 Yrs.
*Source: ComScore, Dec, 2011
8. *Source: IRS 201, TG:15+, All India ,IAMAI,IMRB
115 130
135
65
62
60
40
60
60
125
130
160
2009 2010 2011
Print Print Radio InternetTV
9. *Source: IAMAI, IRS 2009(R2) and Google internal analysis; Base: online population in India ,
Comscore 2009 Banking and Finance website Audience demographic
Media Consumption hours / week
23%
30%
21%
26%
Your Consumer is Online & Getting There Faster……
Events fuelling digital growth
o 3G Transition
o Reducing PC/laptop prices
o Smart phone prices are reducing
from 25K to ~10K
o Data plans prices are further
reducing
11. Internet offers a wide variety
of services that entice users to
devote more time to the
medium hence giving the
advertiser more interaction
time
12. 28.10 M
9.5 M
11.6 M
4.7 M
1.66 M 0.7 M
18.29M
5.99M
7.54 M
3.05 M
1.12 M
0.5 M
Total 15-24 25-34 35-44 45-54 55+
Male Female
Source: ComScore Dec, 2011
*Total 112 Mn People hooked on to the web in India – iCube 2011
13. Avg. Mins Per
Visitor
159
31
89
28
68
46
16
23
29
11
*Source: IAMAI
26
27
32
42
43
42
57
62
76
79
89
97
Instant Messengers
Photos
Entertainment-Movies
Travel
Career Services
Education
Business/Finance
Entertainment -…
News/Information
E-mail
Search
Social Networking
% Reach
Social networking is the most popular online Activity across all age group with
Collective reach of 97 %
The Avg. time spent is also more than the other digital activities
14. Online Activity : Change from last year
Online Activity % Internet Users
Undertaking
% Change From last
Year
Emailing 95% +1%
Search or buy non-travel products 76% +33%
Web info search (text, images) 74% -
Download music 69% -3%
Job search 62% +6%
Social networking 61% +8%
Search or buy travel products 59% +25%
Instant messaging/chatting 57% +1%
PC to mobile SMS 54% -2%
Pay bills online 51% +22%
Visit local Indian language websites 29% +2%
Online shopping, Search are the biggest gainers!
Job Search and Social networking witnessed a steady growth
Source: Juxt Report, 2011
15. Source: MSN and Mediamind Report, 2011
What is driving web Behavior?
16. E-Commerce has hit tipping point….India – growth?
7
40
0
20
40
60
2010 2015E
e-commerce in India
o 4 out of 5 internet users ‘shop’ online (search or buy online), translating into a 80 million strong online consumer base
*Source : Euromonitor International, Juxt Report ,2011
17. E-commerce in India
Top Five Business Hub
1. Delhi
2. Mumbai 3. Bengaluru
4. Jaipur
5. Chennai
On an average day on eBay
India
A piece of jewellery sells
every 4 minutes
A health or beauty product sells
every 4 minutes
A piece of apparel sells
every 7 minutes
A watch sells every 9 minutes
A car or bike accessory sells
every 11 minutes
A piece of home decor sells
every 12 minutes
Source: eBay Census Guide 2011