3. Cost Effectiveness
• One counter provides comprehensive set of metrics
• Combined video counting and Wi-Fi counting into one discreet unit
• A fully embedded counting system that contained full set of key features
such as fisheye lens, powerful processor and etc.
• Full set of standard software with no extra cost
Total Infrastructure Cost
2-5 counters can cover standard average size of shopping centre
4. Easy to Configure
• Set up and configure via smartphone
app
• Configure the IT setting via easy-to-use
control panel
• Can be configure by anyone without
extra training required.
5. Server Control Panel
• Customer can choose to host the
software at their own server or use
our cloud solution
• Multiple counters in one server
software
• Automated Reports
7. Benefits for Shopping Centers
Maximize Rental
Revenue
• By zone traffics
• Type of shopper in the specific zone
(visit duration and returning shopper)
Measure Marketing
Effectiveness
• Measure promotional
effectiveness on special
festival e.g. Valentine,
Christmas
Staff Planning to Improve
Customer Experience
• Improve customer experience
• For staff to serve on busier time
• Security staffing plan
Optimize Each Area of
Shopping Centre
• Operation for each area
• E.g. Quiet zone from Monday to
Friday- Exclusive luxury shops
9. A) Visitors Count
• How many shoppers coming into shopping centre by using video counting.
• Seasonal and hourly trends
10. B) Zone Analytics
• Analyze shopper behavior in
different zone to gain more
insight (Shopper counts for
each zone, visit time,
returning shopper)
• Get instant comparison for
each zone
11. C) Visit Duration
How long the shopper stay in your mall? Which areas they stay longer?
Track each MAC address emitted by the smartphones as customers enter and
exit the store.
Visit duration = 15 minutes
Leave at 10.15 amEnter at 10.00 am
12. D) Returning Customers
Distinguishes if the customer has visited the store before by comparing the
MAC address with previous records.
AAA has previously visited the store on
18 Jan she is a returning customer.