SlideShare a Scribd company logo
1 of 15
People Counting Solutions
for Shopping Centres
©2016 Footfall counter is trademark application of FootfallCam in various jurisdictions.
We reserve the right to introduce modifications without notice.
All other company names and products are trademarks of their respective companies.
Why FootfallCam?
©2016Footfall counter is trademark application of FootfallCam in various jurisdictions.
We reserve the right to introduce modifications without notice.
All other company names and products are trademarks of their respective companies.
Cost Effectiveness
• One counter provides comprehensive set of metrics
• Combined video counting and Wi-Fi counting into one discreet unit
• A fully embedded counting system that contained full set of key features
such as fisheye lens, powerful processor and etc.
• Full set of standard software with no extra cost
Total Infrastructure Cost
2-5 counters can cover standard average size of shopping centre
Easy to Configure
• Set up and configure via smartphone
app
• Configure the IT setting via easy-to-use
control panel
• Can be configure by anyone without
extra training required.
Server Control Panel
• Customer can choose to host the
software at their own server or use
our cloud solution
• Multiple counters in one server
software
• Automated Reports
Benefits for
Shopping Centres
©2016Footfall counter is trademark application of FootfallCam in various jurisdictions.
We reserve the right to introduce modifications without notice.
All other company names and products are trademarks of their respective companies.
Benefits for Shopping Centers
Maximize Rental
Revenue
• By zone traffics
• Type of shopper in the specific zone
(visit duration and returning shopper)
Measure Marketing
Effectiveness
• Measure promotional
effectiveness on special
festival e.g. Valentine,
Christmas
Staff Planning to Improve
Customer Experience
• Improve customer experience
• For staff to serve on busier time
• Security staffing plan
Optimize Each Area of
Shopping Centre
• Operation for each area
• E.g. Quiet zone from Monday to
Friday- Exclusive luxury shops
Analytics for
Shopping Centres
©2016Footfall counter is trademark application of FootfallCam in various jurisdictions.
We reserve the right to introduce modifications without notice.
All other company names and products are trademarks of their respective companies.
A) Visitors Count
• How many shoppers coming into shopping centre by using video counting.
• Seasonal and hourly trends
B) Zone Analytics
• Analyze shopper behavior in
different zone to gain more
insight (Shopper counts for
each zone, visit time,
returning shopper)
• Get instant comparison for
each zone
C) Visit Duration
How long the shopper stay in your mall? Which areas they stay longer?
Track each MAC address emitted by the smartphones as customers enter and
exit the store.
Visit duration = 15 minutes
Leave at 10.15 amEnter at 10.00 am
D) Returning Customers
Distinguishes if the customer has visited the store before by comparing the
MAC address with previous records.
AAA has previously visited the store on
18 Jan she is a returning customer.
Installed at
©2016 Footfall counter is trademark application of FootfallCam in various jurisdictions.
We reserve the right to introduce modifications without notice.
All other company names and products are trademarks of their respective companies.
Our Global Reseller
In more than 50 countries
©2016 Footfall counter is trademark application of FootfallCam in various jurisdictions.
We reserve the right to introduce modifications without notice.
All other company names and products are trademarks of their respective companies.

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Footfallcam for Shopping Centers

  • 1. People Counting Solutions for Shopping Centres ©2016 Footfall counter is trademark application of FootfallCam in various jurisdictions. We reserve the right to introduce modifications without notice. All other company names and products are trademarks of their respective companies.
  • 2. Why FootfallCam? ©2016Footfall counter is trademark application of FootfallCam in various jurisdictions. We reserve the right to introduce modifications without notice. All other company names and products are trademarks of their respective companies.
  • 3. Cost Effectiveness • One counter provides comprehensive set of metrics • Combined video counting and Wi-Fi counting into one discreet unit • A fully embedded counting system that contained full set of key features such as fisheye lens, powerful processor and etc. • Full set of standard software with no extra cost Total Infrastructure Cost 2-5 counters can cover standard average size of shopping centre
  • 4. Easy to Configure • Set up and configure via smartphone app • Configure the IT setting via easy-to-use control panel • Can be configure by anyone without extra training required.
  • 5. Server Control Panel • Customer can choose to host the software at their own server or use our cloud solution • Multiple counters in one server software • Automated Reports
  • 6. Benefits for Shopping Centres ©2016Footfall counter is trademark application of FootfallCam in various jurisdictions. We reserve the right to introduce modifications without notice. All other company names and products are trademarks of their respective companies.
  • 7. Benefits for Shopping Centers Maximize Rental Revenue • By zone traffics • Type of shopper in the specific zone (visit duration and returning shopper) Measure Marketing Effectiveness • Measure promotional effectiveness on special festival e.g. Valentine, Christmas Staff Planning to Improve Customer Experience • Improve customer experience • For staff to serve on busier time • Security staffing plan Optimize Each Area of Shopping Centre • Operation for each area • E.g. Quiet zone from Monday to Friday- Exclusive luxury shops
  • 8. Analytics for Shopping Centres ©2016Footfall counter is trademark application of FootfallCam in various jurisdictions. We reserve the right to introduce modifications without notice. All other company names and products are trademarks of their respective companies.
  • 9. A) Visitors Count • How many shoppers coming into shopping centre by using video counting. • Seasonal and hourly trends
  • 10. B) Zone Analytics • Analyze shopper behavior in different zone to gain more insight (Shopper counts for each zone, visit time, returning shopper) • Get instant comparison for each zone
  • 11. C) Visit Duration How long the shopper stay in your mall? Which areas they stay longer? Track each MAC address emitted by the smartphones as customers enter and exit the store. Visit duration = 15 minutes Leave at 10.15 amEnter at 10.00 am
  • 12. D) Returning Customers Distinguishes if the customer has visited the store before by comparing the MAC address with previous records. AAA has previously visited the store on 18 Jan she is a returning customer.
  • 13. Installed at ©2016 Footfall counter is trademark application of FootfallCam in various jurisdictions. We reserve the right to introduce modifications without notice. All other company names and products are trademarks of their respective companies.
  • 14. Our Global Reseller In more than 50 countries
  • 15. ©2016 Footfall counter is trademark application of FootfallCam in various jurisdictions. We reserve the right to introduce modifications without notice. All other company names and products are trademarks of their respective companies.