Companies invest a lot in tools that personalize their sites by customer behavior. However, most of those tools are rendered toothless when a new user without existing behavioral profile arrives to a website. This leads to disappointed users who often leave after just a few seconds. Big Tags uses cookieless context profiling to improve user engagement in those precious first moments, helping companies turn visitors into customers.

1. Big Tags Cookieless Context Profiling
Optimize the first point of
website customer contact

2. Companies invest a lot in tools that personalize their sites by customer
behavior. However, most of those tools are rendered toothless when a new
visitor without an existing behavioral profile arrives to a website. This leads to
disappointed users who often leave after just a few seconds. Big Tags uses
cookieless context profiling to improve user engagement in those precious first
moments, helping companies turn first time visitors into customers.

3. Building a bridge between the
physical and digital worlds
CITY–HELSINKI
TIME–MORNING

4. The Big Tags contextual analysis engine collects various
real-time data points from the visitor’s browser using a script
and sends them to the Big Tags server. We enrich that data
using our own databases and various APIs to form an educated
guess of the user’s current context. That guess is then turned
into simple tags which are returned to the browser.

5. PAGE METADATA
LANGUAGES
DEVICE AND BROWSER
DATE AND TIME
USER ACTIONS
IP AND LOCATION
CRM IDENTITY
BIG TAGS
WEBSITE
STATE–NJEXTERNAL API
IN-HOUSE DATABASE
LANGUAGE–FI
DEVICE–NEW
REFERRER–FACEBOOK
VISIT–FREQUENT
CRM–SUBSCRIBER
STORE–OPENRULES SET BY ADMIN
CRM INTEGRATION
COUNTRY–US
DYNAMIC TAGGING
IN-HOUSE FORMULA
WEBSITE COOKIE

6. Answering the question
“What does it really mean?”
DEMOGRAPHIC–FAMILY
DAY–WEEKEND

7. What does it really mean that a site visitor is coming from,
say, Latvia or South Korea? Or that they are using an iPad at
11 PM in the night? We use statistical profiling to improve the
visitor persona and provide our customers totally new
targeting parameters like visitor’s culture or current topical
issues. You can think of Big Tags as a digital mentalist.

8. DEVICE–NEW
PRICEPOINT–HIGHSTATEINCOME–HIGH DEVICE–EXPENSIVE
STATE–NJ
HOUSEHOLD INCOME DATABASE
+ +
= =
=+
IP TO LOCATION DATABASE
+ +
= =
DEVICE AGE ANALYSIS
DEVICE PRICE DATABASE
BROWSER
IP ADDRESS DEVICE INFORMATION

9. Making contextual data
usable and actionable
BUSINESS–ENERGY
LOCATION–WORK

10. The Big Tags development and content tools make it
easy for companies to create a more personal and
relatable user experience from the start. Opportunities
previously available only to companies like Google and
Facebook are now accessible for everyone. And best of
all, you can start with a small trial and grow from there.

11. PRICEPOINT–HIGH
Product and content recommendations
VISIT–FIRST
User onboarding optimization
COUNTRY–US
User experience and layout
REFERRER–FACEBOOK
CURRENCY–USD
WEATHER–RAINY
EVENT–DISCUSSION–POSTED
MUSIC–GENRE–COUNTRY EVENT–GAMEDAY–SOON
DISTANCE–STORE–NEAR CUSTOMERSERVICE–OPEN

12. Country targeting
for Sofi Oksanen
We improved the existing
website for best-selling author
Sofi Oksanen to better serve her
readers in the tens of countries
her books are published in.
IN FINLAND
IN THE US
Link to the latest
release changes by
the visitor’s country
15 MINUTES
Links to the books in
bold if the book is
locally available
30 MINUTES
Links to Finnish
websites show only
for Finnish visitors
5 MINUTES
COUNTRY–US COUNTRY–FI

13. if (big.hasTag(“pricepoint-high”)) {}
<big-tags if=”country-us”></big-tags>
JAVASCRIPT
HTML & CSS
POST https://api.bigtags.comREST API
Wysiwyg plugin for content creatorsCONTENT

14. Big Tags WYSIWYG plugin

15. Read more about Big Tags
at www.bigtags.com
Juha Kaunisto, CEO
sumppi@bigtags.com +358 44 547 1882
@sumppi @getbigtags