The document outlines the concept of Big Hairy Audacious Goals (BHAG) as a goal-setting system that encourages individuals to pursue greatness over mediocrity. It details the characteristics of effective BHAG leaders, the benefits of creating BHAGs, and provides a framework for implementation. Additionally, it identifies the types of BHAGs and key lessons learned from their application.

1. Big Hairy Audacious Goals
BHAG as your goal setting system

2. Don’t be afraid to give up the
good to go for the great.
— John D. Rockefeller
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3. BITCOIN
A radical vision for the future of money
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4. SMART and BHAG
Short Term Certainty with Long Term Vision
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5. BHAG for Motivation
Common purpose with urgency
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6. 4 CHARACTERISTICS OF A GREAT BHAG LEADER.
1. Patience and humble
2. Understands that “comfortable” is
the wrong feeling and place to be.
3. Enthusiasm to learn
4. Your behavior becomes a mirror
of the values implied within the
BHAG
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7. 3 Benefits in creating a BHAG
1. High frequency reviews.
2. Collaboration.
3. New skills are developed and
created.
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8. The BHAG Framework
1. Establish values
2. Strategic vision
3. Accountability
4. Strategic + Tactical actions
5. Attainments
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9. Dealing with failure
BHAG has a 50-70% chance of success
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10. 4 BHAG Fine Tuning steps
1. Alignment
2. Audacious and clear
3. Compelling
4. Actioned
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11. 4 Types of BHAG
1. Beacon
2. Targeted
3. Transformational
4. Competitive
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12. BHAG Key Lessons
• Great ideas bring great results
• Expectations set the results
• Purpose focused
• Continual development
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