Salesforce Copenhagen Basecamp April 3rd, 2019

1. Discover how leading Brands & Retailers
create amazing Commerce Experiences
Including interview with Customer Trailblazer Jakob Wisnewski, Head of Ecommerce,
Ilse Jacobsen
Senior Sales Executive
Jesper Brandt

2. This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we
make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief,
any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays
in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth,
new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger
enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form
10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important
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Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
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Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Forward-Looking Statement
Statement under the Private Securities Litigation Reform Act of 1995

3. Subtitle text

4. Customer Behavior is Transforming Commerce
Voice
Social
Marketplaces
Manufacturing
Service
In-Store
Marketing
Connected Cars
B2B Commerce
Payments

5. Trailblazers for Commerce Lead the Way
21%
YoY Growth Same
Site Sales
679M
Peak Unique
Visitors
>3,000
Live sites across
more than 50
countries
225%
YoY Increase in
B2B Orders
Source: 2018 Salesforce Commerce Cloud Platform Metrics

6. Salesforce Commerce Cloud Ranked a Leader
The Forrester WaveTM
B2C Commerce Suites, Q3 2018
By Bruce Eppinger and John Bruno, Sep 13, 2018
“Salesforce Commerce Cloud AI drives online sales.
Salesforce B2C Commerce (formerly Demandware), a
product of Salesforce Commerce Cloud, is the retail digital
commerce behemoth, processing $21 billion in GMV
annually on its commerce cloud and supporting over half a
billion unique monthly shopper visits across the globe.”
The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and
Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester
Wave™ is a graphical representation of Forrester's call on a market and is
plotted using a detailed spreadsheet with exposed scores, weightings, and
comments. Forrester does not endorse any vendor, product, or service depicted
in the Forrester Wave. Information is based on best available resources.
Opinions reflect judgment at the time and are subject to change.

7. The Salesforce Formula for Commerce Success
Commerce Cloud. #1 Digital Commerce Platform.
Trailhead
Learning
7-16% GMV lift
with Einstein
AI-Powered
Commerce
Personalized experiences
Complete B2C, B2B &
Order Management
Best of breed capabilities
Connected to
The World’s #1 CRM
Integrated Marketing
& Service experiences
Proven
Customer Success
Practice expertise, Learning,
Global Success Management
35% increase in annual
revenue growth
+28% growth rate combining
Commerce & Marketing
50% increase in digital team
productivity
B2C Commerce
B2B Commerce

8. Salesforce for Commerce
Transform commerce experiences everywhere, faster than ever
Commerce
Make Business Buying Easy | B2B Commerce NEW
Grow Your Business
Annika Milton
Sr. Project Manager
adidas
Extend Commerce Anwyere | B2C Commerce
Buy, Fulfill & Service| Order Management
Personalize Every Experience | Einstein Shopping
Deliver Unified Experiences
Trigger Commerce Messages | Commerce + Marketing
Increase Customer Satisfaction | Commerce + Service
21%
YoY Same Site
Sales Growth

9. Rasmus Jacobsen
Lead Solution Engineer
rjacobsen@salesforce.com

10. AI-Powered Commerce
Personalize shopper experiences and
merchant insights
Comprehensive Digital Commerce
Manage search, merchandising,
and multi-site management with ease
Powerful Commerce Platform
Go live fast with clicks to code and extend commerce everywhere with robust APIs
Robust Partner Ecosystem
Customize with >250 certified partner integrations
AI-powered commerce connected to the world’s #1 CRM
Complete B2C Commerce Platform

11. Innovation Model
8 major releases in 2018
Reference Architecture
An ecommerce blueprint with built -in features for
faster time to value
Pre-built Integrations
A full extensible environment to easily create brand
differentiation
Developer productivity means faster time to value
Platform for Continuous Innovation
All data from A Forrester Total Economic Impact™ (TEI) study, Commissioned by Salesforce, June 2017
40%
Faster Implementations

12. Create and manage pages
Business Users can design, schedule and publish pages
quickly
Drag and drop content
A powerful visual editor makes content and layout
changes easy
Preview across all touchpoints
Ensure beautiful experiences with preview by device
type, customer group, schedule and locale
Build with reusable components
Developers leverage open web standards and provided
reference library to easily create reusable components
Page Designer For B2C Commerce
Build Commerce Experiences Faster
May 2019
Open Beta

13. Experience Building for B2C Commerce
Build Site with Code Page Designer: Update Site with Clicks
Complementary methods to create & manage commerce experiences

14. Builder DemoLive Site Demo
Page Designer

15. Builder DemoLive Site Demo

16. Builder DemoLive Site Demo
Page Designer

17. Convert Faster on Mobile
Mobile-first best practice design approach
Delight shoppers & improve conversion
One-touch payment
Maximize conversion with Apple Pay & Android Pay
AI-powered capabilities
Connect shoppers to the right products
60%
of traffic to retail sites
comes from mobile
Source: Salesforce Shopping Index
Increase Conversion and Grow Revenue

18. Trailblazers in Action – Zound Industries
Commerce
Cloud
Marketing
Cloud

19. Einstein for Commerce
Personalize shopping and improve merchant productivity with AI
Improve Search Capabilities
Help shoppers find what they want, fast
Merchandising
Boost revenue, learn insights and drive productivity
Get started quickly, no data scientist required
Powerful Commerce Platform
Extend commerce everywhere with robust APIs
Platform

20. AI-Powered Commerce Connected to the World’s #1 CRMComplete Commerce Platform Proven Customer Success
#1 Digital Commerce Platform
Commerce Cloud Platform is Built for Speed
Create and embed commerce experiences everywhere
CodeClicks
Templates Connected Experiences Custom Commerce Apps

21. #1 Digital Commerce Platform
Salesforce Expands the Commerce Cloud Platform
Move at the speed of your customers with new tools for flexibility and agility
NEW
AI-Powered Commerce Connected to the World’s #1 CRMComplete Commerce Platform Proven Customer Success
Einstein Visual Search &
Einstein Recommendations API
Extend Einstein AI-powered commerce and
image search everywhere
NEW Inventory Availability Service
Activate inventory in real time across
every channel
Commerce API Explorer &
On-Demand Sandboxes
Empower developers to build & test
commerce experiences faster
NEW NEW

22. Builder DemoLive Site Demo
Einstein Visual Search
Inventory Availability
Service

28. Sille Tranekjær
Senior Sales Executive
stranekjar@salesforce.com

29. Customer
Success
Platform

30. Connect Commerce with Marketing and Service
PILOTCommerce Journeys Service for Commerce
Seamlessly trigger messages based
on commerce activity
PILOT
Enhance agent productivity and increase
customer satisfaction

31. The Salesforce Formula for Commerce Success
Commerce Cloud. #1 Digital Commerce Platform.
Trailhead
Learning
7-16% GMV lift
with Einstein
AI-Powered
Commerce
Personalized experiences
Complete B2C, B2B &
Order Management
Best of breed capabilities
Connected to
The World’s #1 CRM
Integrated Marketing
& Service experiences
Proven
Customer Success
Practice expertise, Learning,
Global Success Management
35% increase in annual
revenue growth
+28% growth rate combining
Commerce & Marketing
50% increase in digital team
productivity
B2C Commerce
B2B Commerce

32. Jakob Wisnewski
Trailblazers in Action