A talk given to NIH and invited scientists to set the stage of data visualization in cancer control.

1. “Big Data” in Cancer
Control & Prevention
Bradford W. Hesse, PhD
Chief, Health Communication
& Informatics Research
Thursday, February 9, 2012

2. Thursday, February 9, 2012

3. Thursday, February 9, 2012

4. Unravelling the complex gene x
environment interactions in
cancer may be the “emperor” of
all science problems
Thursday, February 9, 2012

5. The Network I.T. solutions must
include patients, practitioners” PCAST
Thursday, February 9, 2012

6. Cost of data production is plummeting
Thursday, February 9, 2012

7. We need data discovery tools
Thursday, February 9, 2012

8. Clinical data from multiple sources
Thursday, February 9, 2012

9. Visualization at bedside
Thursday, February 9, 2012

10. NCI Investments in Data Presentation
Educate
Inform
Thursday, February 9, 2012
Persuade
Support
Decisions

11. Perceptual Basics
SOURCE: http://alleydog.com/topics/sensation_and_perception.php
Thursday, February 9, 2012

12. Cognitive / Perceptual
Research
•
•
Constructive process
•
Contiguous labels for
meaning
•
Left to right tendency
in western culture
•
Perceptual rules
guide meaning
Gaze goes to center
for pattern
source: Carpenter PA, Shah P. A model of the perceptual and conceptual processes in graph comprehension.
J Educ Psychol. 1999, 91(4): 690-702.
Thursday, February 9, 2012

13. Visualizing Long Term
Change
•
•
Constructive process
•
Contiguous labels for
meaning
•
Left to right tendency
in western culture
•
Perceptual rules
guide meaning
Gaze goes to center
for pattern
source: Carpenter PA, Shah P. A model of the perceptual and conceptual processes in graph comprehension.
J Educ Psychol. 1999, 91(4): 690-702.
Thursday, February 9, 2012

14. Overcome Cognitive
Biases
Thursday, February 9, 2012

15. Overcome Cognitive
Biases
Fallacy of small numbers;
Tversky & Kahneman, 1971
Exceptional Case
Thursday, February 9, 2012

16. Clinical / Personal
Decision-making
Centers of Excellence in
Cancer Communication
Research: p-50
See: Fagerlin, A., Ubel, P. A., Smith, D. M., & Zikmund-Fisher, B. J. (2007). Making numbers matter: present and future research in risk
communication. Am J Health Behav, 31 Suppl 1, S47-56.
Thursday, February 9, 2012

17. Using Interface
Opportunities in EHR
Thursday, February 9, 2012

18. Dissolving Barriers between
Clinical & Public Health
Added User Controls
14 datasets spanning 6 years
NSF, NIH
Collaboration
Thursday, February 9, 2012

19. Dissolving Barriers between
Clinical & Public Health
Added User Controls
14 datasets spanning 6 years
NSF, NIH
Collaboration
Thursday, February 9, 2012

20. Data-based Interfaces
for Policy
BLS
Thursday, February 9, 2012
USDA
CDC

21. Data-based Interfaces
for Policy
BLS
Thursday, February 9, 2012
USDA
CDC

22. Old question:
How do we communicate in such a way
and in such frequency so as to change behavior?
Dose > Response
Thursday, February 9, 2012

23. New question:
How do we structure the communication
environment to support self-determined pathways of
health for individuals, loved ones, and communities?
Safety, Quality
Improvement
Institute of Medicine’s
Crossing the Quality
Chasm series
Patient
Engagement
“Meaningful Use”
Continuity of
Care
Population
Health
* Hesse, B. W., & Shneiderman, B. (2007). eHealth research from the user's
perspective. Am J Prev Med, 32(5 Suppl), S97-103.
Thursday, February 9, 2012
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