This document outlines a public health approach for realizing the promises of genomics and big data while addressing the challenges. It recommends: 1) Using a strong epidemiological foundation to study disease distribution and determinants in populations. 2) Developing a robust knowledge integration process to synthesize findings from different sources and disciplines. 3) Applying principles of evidence-based medicine and population screening to evaluate genomic applications. 4) Developing a robust translational research agenda beyond clinical applications to improve population health impact. The public health framework can help maximize the benefits of genomics and big data while minimizing risks.