Uk hesse precision medicine nih nci

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Talk given at the University of Kentucky's 2016 Health Communication conference on the communication needs associated with Precision Medicine.

Health & Medicine

Precision Medicine:
Opportunities for Research and Funding
Bradford W. Hesse, PhD
Chief, Health Communication and
Informatics Research Branch

NIH Funded Research
www.nih.gov/precision-medicine-initiative-cohort-program/funding-opportunities
Communication Support

Research Still Needed
Research Question
• How do we move our
messages from “one size
ﬁts all” to precision
screening & treatment?

Research Still Needed
Research Question
• How do we increase
awareness & enable
action?
HINTS.cancer.gov

Research Still Needed
Research Question
• How do we
communicate
evidence to patients?

NIH Funded Research
www.nih.gov/precision-medicine-initiative-cohort-program/funding-opportunities
Systems Implementation

Research Still Needed
Research Question
• How do we use
communication
technology to gather data,
support engagement?

Research Still Needed
Research Question
• How do we use
communication theory to
promote “data altruism”?

Research Still Needed
Research Question
• What are the design
rules for creating better
interfaces of care?
COGNITIVE
OVERLOAD

Research Still Needed
Research Question
• How should the delivery
system be reengineered
to deliver optimal
outcomes under
precision medicine?

Research Still Needed
Research Question
• How do we apply
concepts to population
health?
April Oh Sylvia Chou
Precision Public Health?

Research Still Needed
Research Question
• Are there new
quantitative methods
enabled by precision
medicine?
Skyline Plot

Stay Tuned
www.nih.gov/precision-medicine-initiative-cohort-program

Is creating an online campaign part of your 2018 marketing strategy? Do you need a plan to get started? Whether you are an individual, a small non-profit, or a large healthcare organization, a strategic plan is essential to your campaign’s success. In this webinar you will learn how to plan and execute a social media campaign to match your organization’s goals and resources. You will also discover creative ideas and best practice tips from other successful campaigns.

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Uk hesse precision medicine nih nci

1. Precision Medicine: Opportunities for Research and Funding Bradford W. Hesse, PhD Chief, Health Communication and Informatics Research Branch

3. NIH Funded Research www.nih.gov/precision-medicine-initiative-cohort-program/funding-opportunities Communication Support

4. Research Still Needed Research Question • How do we move our messages from “one size ﬁts all” to precision screening & treatment?

5. Research Still Needed Research Question • How do we increase awareness & enable action? HINTS.cancer.gov

6. Research Still Needed Research Question • How do we communicate evidence to patients?

7. NIH Funded Research www.nih.gov/precision-medicine-initiative-cohort-program/funding-opportunities Systems Implementation

8. Research Still Needed Research Question • How do we use communication technology to gather data, support engagement?

9. Research Still Needed Research Question • How do we use communication theory to promote “data altruism”?

10. Research Still Needed Research Question • What are the design rules for creating better interfaces of care? COGNITIVE OVERLOAD

11. Research Still Needed Research Question • How should the delivery system be reengineered to deliver optimal outcomes under precision medicine?

12. Research Still Needed Research Question • How do we apply concepts to population health? April Oh Sylvia Chou Precision Public Health?

13. Research Still Needed Research Question • Are there new quantitative methods enabled by precision medicine? Skyline Plot

14. Stay Tuned www.nih.gov/precision-medicine-initiative-cohort-program

Uk hesse precision medicine nih nci

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