The document discusses the planning, construction, and evaluation stages of creating a documentary about ice cream. In the planning stage, various media websites and surveys were used to research audience preferences and schedule the program. Adobe Premiere, Audition, Audacity, YouTube, Photoshop, and Google Drive were used in the construction stage for editing, recording audio, collecting music, creating graphics, and collaborating. In the evaluation stage, Google Docs, screen recording tools, Google Slides, and video editing software were used to analyze scripts, capture footage, make comparisons, and edit evaluation videos.
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Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
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Brand Identity For A Sportscaster Project and Portfolio I
Evaluation question 2 draft 1 (1)
1. Script:
Firstly with the Research and Planning stages we used several media technologies from the
use of the BBC website the channel five website and the itv website along with the radio
times website to research documentary subjects that had been doing well to other things like
eval and go to collect data on our target audience. All the websites we used were to give us
an understanding of currently successful documentaries apart from the radio times website
in which we used for the scheduling of our program. We needed to do this so we didn't
overlap any currently running program and to make sure we were benefiting from pre-echo,
inheritance and hammocking to achieve the largest audience possible. We decided to
discuss the documentaries subject first and we came to the conclusion that informative light
hearted ones did the best and from there we just had to decide on a topic that filled these
categories. We decided on ice cream.
As for the audience research we had to first create a survey using the sat eval and go. This
let us create a user friendly survey quickly so we could send it to our friends, family and
others to fill in. We sent it them via email through twitter, we shared the link on Facebook
and even text people the link. After this survey had been filled in by copious amounts of
people we collected the results through eval and go once again and shared them with each
other through google drive so we all had access to them.
We only used one more piece of technology within this area and that would be the use of
facebook and twitter which enabled us to share the survey questions with a large variety of
people such as friends and relatives you might otherwise not have contact with as well as off
shoots along the way so friends of friends who would also answer our survey.
Furthermore, within the construction stage we used many different forms of media
technology this included adobe premiere, adobe audition, audacity, YouTube and YouTube
converter and adobe Photoshop.
Firstly the use of adobe premiere was vital. This is where we did all of our editing for the
radio trailer and our documentary. The first tool we used within premiere was adding the
actual files which meant importing/dragging them all in and placing within the tracks. We
used adobe audition to get the audio off our interview clips as for some reason premiere was
not importing them. We did this to each clip and to do so we simply opened the file within
audition and exported the audio and then added that separately to the video file on premiere.
Through out the rest of the process we used tools such as the text tools with different
graphic effects, the snip tool to cut out unwanted bits of our interviews including dead space
and our interviewer asking the questions. On top of this we also used tools to slow down
certain clips to create a better viewing experience and to make our title screens fit together.
2. The next media technology we used was audacity. This was to record the voice over used in
the documentary and the the narration within the radio trailer. We used audacity because we
were able to boost the input gain and reduce the clipping of the vocals within the one
program reducing the need for several others complicating the process.
As for the YouTube and YouTube converter we used this to collect a bank of audio, from the
non copyright section, for the the documentary and the narration of the radio trailer as well
as the background music of our documentary. There is a particular section within the
documentary where we show a clip of ice cream trucks and the narration enforces that
theme because of this we decided to download a ice cream truck jingle to further reinforce
the narrative and really create the connection for the viewer furthermore giving them another
way to connect with our documentary as the chances are our target audience have all heard
that jingle before.
Finally we used Photoshop solely for the purpose of creating a professional looking print
advert. Within Photoshop we used the saturation tools to simulate different lighting and to
make the photos look more appealing. We also used the magic wand, polygonal tool and the
eraser to get the exact parts of the shot we wanted onto which background. To create the
background we used the color fill/ bucket tool and the shape tool. Finally we used the text
tool.
For the evaluation we used many variety of technology including good drive and google docs
to write scripts for the videos we have as well as the audio clips. We used screen grab tools
such as the snipping tool and video wave to take images and videos of our screen and
additionally we used google slides to create the comparisons between our main product and
our ancillary texts as the format was easy to use. Not only this but we used varying forms of
video editing software including Adobe premiere pro, Video wave, Movie Maker and Sony
Vegas. In the google slides application we used tools such as the text box tool and the
format tools to allow us to arrange the pictures and text in a way that was easy to see and
easily comparable. Within the video editing software we used a many tools similar to when
we were creating the documentary including the adding of software through the import
functions of each the cropping of video files and adding overlays to certain clips. We also
have added audio to some of the videos.